I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant billboard advertising campaign.
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It all started when Jet Airlines innocently put up this billboard title: "We've Changed".
Kingfisher Airlines saw an opportunity and took credit for making them change.
If that wasn't enough, Go Airlines decided to cash in on the success of the first two billboards.
There could be a message in this: don't leave yourself open to "ambush advertising". Not only did Go get the last word... but they belittled and outwitted the message of the other two airlines.