Australia's Leading Digital Marketing Experts. T. 1300 235 433  |  Aggreagtion Enquires Welcome

Billboard Ambush Advertising in India

I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant billboard advertising campaign.

Three Indian airlines - Jet Airways , Kingfisher Airlines and Go Airlines - all tired to outdo each other in their outdoor advertising campaigns.

■ ■ ■

It all started when Jet Airlines innocently put up this billboard title: "We've Changed".

Billboard Ambush Advertising in India

Jet Airlines: We've Changed.

Kingfisher Airlines saw an opportunity and took credit for making them change.

Billboard Ambush Advertising in India

Kingfisher Airlines: We Made Them Change.

If that wasn't enough, Go Airlines decided to cash in on the success of the first two billboards.

Billboard Ambush Advertising in India

Go Airlines: We've Not Changed. We're Still The Smartest Way To Fly.

There could be a message in this: don't leave yourself open to "ambush advertising". Not only did Go get the last word... but they belittled and outwitted the message of the other two airlines.

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  AUS Eastern Standard Time (Connecticut)

  Want to have a chat?
 

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment

READY TO HAVE A CHAT? CALL US ANYTIME ON 1300 235 433