I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant billboard advertising campaign.
Three Indian airlines - Jet Airways 
, Kingfisher Airlines 
and Go Airlines 
- all tired to outdo each other in their outdoor advertising campaigns.
■ ■ ■
It all started when Jet Airlines innocently put up this billboard title: "We've Changed".
Jet Airlines: We've Changed.
Kingfisher Airlines saw an opportunity and took credit for making them change.
Kingfisher Airlines: We Made Them Change.
If that wasn't enough, Go Airlines decided to cash in on the success of the first two billboards.
Go Airlines: We've Not Changed. We're Still The Smartest Way To Fly.
There could be a message in this: don't leave yourself open to "ambush advertising". Not only did Go get the last word... but they belittled and outwitted the message of the other two airlines.
