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Example Interest Rates: Home Loan Variable: 2.54% (2.74%*) • Home Loan Fixed: 3.74% (3.8%*) • Fixed: 2.48% (2.94%*) • Variable: 2.54% (2.74%*) • Investment IO: 2.3% (3.76%*) • Investment PI: 2.04% (3.8%*)

Revised Landing Page Split Testing Tools · SOCIAL ARCHIVE ·

Revised Landing Page Split Testing Tools

Note to clients: We've updated some of the tools used to split test landing pages, and those tools used to build conditional redirects. For the most part you would probably miss the changes unless you were aware of them.

FYI, we don't call 'split testing' A/B testing (which is common industry vernacular) since we permit the testing of more than just two landing pages against each other, although we do recommend just two competing pages until a campaign renders around 5000 times a day (BeNet needs a large sample size and trending results before it can force the winning page to show).

Conditional redirects alone can improve upon landing conversations by at least 300%, and this is before funnel persuasion is even applied.

Changes were made in part to support the introduction of the revised Solis module.

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Note to clients: We've updated some of t

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