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Shad of the Day, 11th January 2023

Shad of the Day, 11th January 2023.

The experience from this mob is typical. They'll ask a bunch of questions that are largely irrelevant in order to make it easier to sell leads, and they'll scare off legitimate (and higher-value) customers with multiple form panels (every 'next' panel in a form objectively decreases conversions). The type of questions asked were borderline ridiculous.

The form claims to 'qualify' a user, but it returns a 'Success' message regardless of the values provided - we tried multiple combinations.

The term 'qualify', used in the finance setting, with a user expectation that engagement will genuinely assess borrowing, is clearly illegal.

This type of baiting experience is unethical, non-compliant and illegal. It's sad to see finance turn into spam (we use the term' finspam' to describe these garbage tactics).

There are *still* brokers that willingly invite this style of illegal advertising into their operation.

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