This article introduces the basic location search module included within the Resources section of our our Mortgage Broker Website. The geographic search engine provided within our broker website returns local schools, childcare facilities, hospitals, care providers, banks, and other information relevant to a particular locality - all factors that impact or influence a purchase decision. As brokers we're compelled to provide the tools necessary to support our clients, and while the information returned via the geographic search engine is on the fringe of our job description, it's a service that'll attract, support and further engage funnel participants... and it's a feature that'll demonstrate your expertise and authoritativeness in your field.
The locality-based search feature is one of many website tools that simply adds value and authority to your website experience.
The Search Engine isa Saturn Module
We don't want existing clients to be confused. While there's a marginal overlap in data, this basic search module is completely disconnected and unrelated to Belief's extremely high-performing Saturn program. Saturn is a relationship-based program that requires an investment of time, effort, and energy, while the search engine we're describing is a rather generic experience simply designed to assist consumers with an understanding of essential services in a locality.
Confused? Saturn is a connected but independent module that is part of the most powerful relationship-based program we've ever introduced to the industry. Once a closely-guarded 'secret' we only shared with our Platinum clients, we now freely provide the information since the theft of our IP has become a little tiresome.
The Search Feature
Based on a single postcode the search engine returns relevant service-related data applicable to a particular local area.
Pictured: The postcode search engine. Note that there's an option to return every postcode for a state to the page (it's large), and there's another option for 'Local Business'. The 'Local Business' link directs website visitors to the Saturn module.
Entering a postcode and submitting returns large amounts of data relating to that area:
Pictured: General data includes local schools (linking to a detailed page with various student and performance data), childcare facilities, hospitals, care providers, and nearby point of interest.
Supplied as part of the Platinum program for over 10 years, the schooling data is consumed more often than almost anything else on your website. To support this consumer need we've created a standalone resource that searches schools based on the radius from a specific postcode. A similar search engine applies for childcare facilities and hospitals.
Pictured: Results of a search for top-performing schools in NSW. The primary school search engine returns schools within a radius of a specific postcode. Each panel links to a page with detailed information on that school.
For home buyers, the data that they're most likely looking for is home purchase prices and property trends, along with geographic statistical data. We expect to integreate these features imminently. Additionally, we'll integrate crime statistics and other local information.
We have a real-estate listing feature in development for brokers that dabble in property, or for brokers looking to include a property partner (or another partner) in their mix.
This article supports our introduction to our Mortgage Broker Website, and that article should be consulted for the vast features built into the framework by default. The website is the first resource that isn't just a website with some finance information, but a website purpose built to convert finance clients.