Search Engine Optimisation (SEO) has evolved from the days of simply having keyword rich articles, meta tags, and quality backlinks. In fact, many of the mechanisms used only a few years ago are now considered to be seriously detrimental to your website ranking.
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Social Media Optimisation
While the more formal definition of social media optimization (SMO) is the “use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event”, we apply optimization strategies to your social channels and media reach to maximise not only your “search presence”, but also your conversion rate optimisation (CRO). Channels like Twitter and, in particular, Facebook can often drive more convertible traffic than a search engine ever could.
Why SEO Is Vital
Over 94% of all consumers will take to Google or another search engine when they’re looking for a product or service. If you’re not on the front page of search results, you may as well not even exist. We employ highly effective strategies to incrementally increase your search rank and drive organic search queries to a relevant landing page on your website.
The Buy Now market (pictured above, captured from our “Mortgage Broker Mastermind Program” video) is one that is employed by your traditional Facebook and other targeted advertising methods (“Interrupt Marketing”). We cast a wide net and incrementally improve upon the campaign or advert type to drive engagement. Organic results via search, however, are made by those that are actively seeking your services… and if you’re buried in the back of Google they’ll never find you. Organic optimization is critical to the success of your website; effective SEO might double your lead generation in as little as two weeks.
Because every search result is the result of a specific need, you don’t refer these warm prospects to the front page of your website. You must direct them to an appropriate landing page (this is why every page should be built upon funnel-based practices).
The Problem With SEO
With daily spam emails from Indian and Eastern Bloc charlatans claiming to offer quality SEO services, it’s no wonder that professional SEO operators struggle with consumer confidence. Making matters worse is the proliferation of providers that claim to offer a quality product when in actuality they’re no more equipped than you are to make necessary changes. Add the timeframe it might take to achieve significant results and the industry has earned itself a reputation for less than stellar results.
Without good SEO and social strategies your website is nothing more than a needle in a haystack. To get a good return on your substantial investment requires ongoing effort. Despite what you might think, “build it and they will come” doesn’t apply. If you already have a website and it isn’t making a measurable difference to your business, it’s time to rethink your web strategy. Even if you’re getting respectable results but think you can do better, you need to talk to us.
BeliefMedia is different. We have a checklist in place that requires us to incrementally perform certain actions that adds measurable elements to your web presence. We use both human measures and automation to constantly surveil the success (or failures) of certain techniques so we’re always on the front-foot with regard to necessary changes.
We liaise with you regularly to ensure that the results are measured by an increased business conversion.
The BeliefMedia SEO WordPress Plugin
The BeliefMedia SEO plugin is just one small module of a plugin we provide to clients. We got sick of seeing the same plugin over and over, delivering the same mediocre experience. In addition, we didn’t want our clients to burden the obligations associated with ongoing licencing costs. In this video, Kristy introduces the BeliefMedia SEO WordPress plugin that all our clients enjoy (all clients are provided with a licence that includes lifetime updates).
Our plugin is designed for ease of use and effectiveness. It provides both SEO and object graph options to ensure that your page is consumed by search engines and shared to social with optimal effect.