Virgin Atlantic has vacated their traditional advertising and turned their employees into superheroes as part of their latest advertising campaign, "Flying in the Face of Ordinary".

The advert features young children that exhibit extraordinary gifts and talents that including intuition, rapid reflexes, creative problem solving, and heightened empathy that, obviously, points towards a later career in aviation.

The campaign is intended to illustrate the passion that the staff have for the airline and the product they provide.

Simon Lloyd, Director of Marketing for Virgin Atlantic is quoted to have said that, "... [they] wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. "Flying in the Face of Ordinary" is more than a marketing campaign; it is a powerful brand proposition and long term platform that will be reflected in all areas of the business from communications and marketing to product and service."

Virgin Atlantic staff are different; this is their way of selling that message.

Real Life Inspiration

The following video shares the story of just a few Atlantic employees.

Advertising Credits

Advertising Agency: RKCR/Y&R , London
Executive Creative Director: Mark Roalfe
Creative Partners: Pip Bishop, Chris Hodgkiss
Production Company: Partizan
Service Company: Stillking
Director: Antoine Bardou-Jacquet
Visual FX: MPC
Music: Guy Farley (Sphere Studios )
Media Management: Gottlieb OMD