This is how a group returned 200m in monthly volume for less than 7k. 364 paid leads. Around 35% of their monthly lead expectation. Around $17 per SMS-verified lead. A little high, but verification will do that (it also reduces lead quality by about 20%). Leads typically cost less than $7, so this was an expensive gig. Around 243 converted
Rate data on your website is important. I’ve discussed it over and over, and I’ve talked about how those that are misinformed will erroneously associate information and education as a rate-driven broker culture. It’s BS. From a performance point of view, I’ve attached some stats from a broker getting good results. The graph shows only lender product pages (stacked by
This statistic is very revealing. 100 million page pairings over a single year (from one of our own sites). It’s why we built the same features into your website. Think of the conversion possibilities hiding in those numbers. Every page on your website is a type of landing page. Treat it as such and your life will change.
Stats from typical calculator views on a ‘typical’ site. You need to have calculators on your site to satisfy broad E+AT expectations, but they’re only something you need to have, not something that’ll actually be used. For a lot of brokers, 10-20 page views a day on just calculator pages might be a lot, but for our guys – while
What would you pay to have an extra 25’000 visitors to your website every day? Is you were throwing money at Facebook, you would expect to pay around 300k. The broker associated with the pictured graph is attracting an average of 15k child visits to his website *every day* on the back of *just* the Geographic and Streets module. He
As I work through and update the vast array of advanced statistics in Yabber, I’m coming across some images I think are worth sharing. Pictured center are stats for a Sydney broker. He’s averaging just 10 page views a day on his ‘cornerstone’ finance pages which isn’t too bad given he’s had his site for about a month (he previously
Our RAM module is worth taking about. Via `Shared Contacts’ of lender BDMs, RMs, and others (that may optionally be synced to Outlook), you may send a single email to groups of support people that might be able to assist with a scenario or question. With the introduction of Nexus (email), all emails will now carry a reference ID in
Our first version of Edge, a post-settlement and repricing system, was created around 2010. It has seen a number of changes over the years, and with the introduction of the new Nexus mail system, it’ll be updated again. There’s dozens of copycats now, and the industry finally caught up with the concepts, ideas, and methods that were the backbone of
I’ve shared a ton of screenshots lately, but I couldn’t remember if I shared some images to support a discussion on our ‘Switch’ module. Either way, it works well enough to deserve a little more airtime. I expect to record a video or two tonight for YT and our Facebook groups, so keep an eye out to see this module
One day. Four partnership meetings. Two signed up immediately, and one is already sending deals. The secret is to ignore everything you were ever told and employ a real value-driven strategy.
In what is probably the last batch of website screenshots, I’ll show you a valuable resource that you’re unlikely to see anywhere else. The password-protected education, client, partner, and other resources can be used to build member or subscriber portals. You may not need them now, but when they’re required they’ll be waiting for you, and as your business grows,
In what is probably the second-last group of screenshots I share, I’m going to show you one type of feature that every broker needs to have. We have three post types that showcase your downloads, videos, and social media content. It’s the latter that I’ll talk about. When you post to social, your content is quickly buried under hundreds of
