RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.78% (6.81%*) • Investment PI: 5.49% (6.32%*)

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beliefmedia

A New Method of Resolving Timezone Makes Your Website Calendars Extremely Accurate

This is a note for clients. As you’re aware, we’ve built what is an extremely comprehensive statistical engine for WordPress websites called ‘Xena’ that replaces the older module. The new system is built with an ‘AI-first’ architecture to support more informed marketing decisions, and it also records every conceivable type of interaction data. Xena supports the conditional engine more efficiently

advertising

Buying 50 Leads Versus 50 DIY Leads

The purpose of sharing this screenshot isn’t because the lead cost is low, because it isn’t, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage. I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads

beliefmedia

The New Sendify Social Module

We’re a few days away from rolling out the final update to the new Sendify (social media) module. Morphing Instagratify, Sendly, Vista (Outlook social), SendPress, and other social modules directly into a unified module (and sitting on top of the content library), there are literally dozens of seriously funky social features and tools. One of the new features is

advertising

New FB Campaign Returning $6.20 Leads

This is a reasonable example of what the leadgen charlatans don’t want you to see. There’s a $20 budget assigned to a video ad, and after a few days of its initial run it’s already returning $6.20 leads. Given that it’s a first print, the split and improvements will likely drive the cost to around $3 (CPC still isn’t where

advertising

$5.69 Mortgage Leads

I criticise leadgen charlatans all the time. Usually because they’re a business-debilitating service that’ll do nothing but expose you to non-compliance and illegal advertising. Digital leadgen is easy. A ‘generic’ campaign takes minutes to create and outperforms pay-per-lead and industry-unawares leadgen peckers without exception. If you’re engaging in Facebook advertising, consider the pictured 85 leads at $5.69

beliefmedia

Buying Finance Leads is Just Stupid

In my 14-years at BeliefMedia, and in all the years prior with AWE and Y P/L, the one message (probably above all others) that I’ve tried to impress upon brokers is that they should *never* buy leads. Every business has the capacity to generate higher-quality leads as part of a fully branded solution for a fraction of the cost, and

beliefmedia

Updates to the Social Media Module

Note to clients. Later this week we’ll be migrating the last of the Sendify features into Yabber, and we will be turning off the legacy social tools forever. Sendify integrates social media, Sendly, SendPress, Instagratify, Vista, the Social Library, Image Factory, and other tools into a single module. As part of the update, we’ve built in a number of

beliefmedia

If It Isn’t Branded, Don’t Share It

A broker shared a link to a PDF I thought was worth reading. The document, however, wasn’t branded with his name, logo, web address, phone number, or anything else – it instead included a generic brand shared by a few hundred. I had my wife call the 1800 number and the call was referred to a *different* broker. It

beliefmedia

The Cost of a Facebook Lead

This was one of the two lowest-performing campaigns run this month in terms of the cost per lead (we saw refi leads as low as $3). The other low-performing ad was a custom campaign that we shut down pretty quick, but this one (pictured) came of the tail-end of a 5-minute turkey campaign that we literally created and had published

beliefmedia

Content Library Update

Note for clients. Yabber’s Content Library is undergoing a seriously significant update. As part of an architectural overhaul that impacts most major systems, the Content Library (in company with associated systems, such as the Media Factory, Instagratify, and Vista) is seeing new functionality that’ll integrate it directly with the updated Sendify (social media) modules. The Content Library already

advertising

Tayla’s Facebook Refinance Advert

We’re big advocates for brokers recording their own ads (rather than using our generic video). It’s easy to do: you pull out your phone and read off a few lines of text. Simple. The personalisation is more likely to engage with your audience, it enhances branding, and it legitimises your operation. You can shoot a little B-roll in the office,

beliefmedia

Automated RBA Image, Square Essential

This is one of the dozen different image formats that are automatically created whenever a cash rate decision is made. This particular style is called ‘RBA Square Essentials’. The purpose is to enable a small commentary to accompany the standard information. If you create the image manually in Yabber, all aspects of the template may be customised. Once a