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A Visit to nMB

Meeting with Terry and Dan from nMB. Always a pleasure hangimg out with these guys. You have to look very hard for people that are more dedicated to their brokers.

Latest Website Plugin Update Intriduces a Few New Forms

This is a note for clients. We’ve added a ton of features to the website framework over the last few weeks – pictured is just a few of them. Far from exhaustive, the most recent update includes an autocomplete address form that immediately redirects to a full property page, the same for an emergency search engine, and a post-type based

A Day of Video with Matt

I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error – it was seriously impressive. I’m very clear with business owners – the video we shoot won’t have much of an impact on anything unless we do

YBR Edmondson Park Needs a Street-Facing TV

During the week I spent a large part of every day running programs for a client in Edmondson Park. The area where I worked is close to the local YBR office, and you’ll note from the photo that the office has a fantastic location directly opposite the railway station. It’s street-level locations with tons of ‘static’ and foot traffic (like

Website Property Search Form

Note to clients. On the back on the Streets API, and as another necessary measure before we introduce the Property Module and website widgets, we’ve added a single search form on your website that’ll search a single Aussie address and then immediately redirect you to a dedicated page with a ton of data specific to that location. The point of

The Second Page

This is a great example of what *not* to do with forms, and it serves as an indicator of marketing mediocrity. I normally wouldn’t care what anybody did with forms, but in this case, it comes from an AFG subby that promotes their marketing in a way that suggests its effective. Sadly, their presence is ridiculously bad. I required a

148 Leads for a little over 1k

Every now and again I feel the need to prove a point because there are still brokers and other businesses that are led to believe by the leadgen charlatans that investing in (what is usually non-compliant and/or illegal) pay-per-lead services is a good idea. Paid leadgen services might charge around $18-$20’000 for the pictured 148 leads, while our broker paid

Your YouTube Channel and Your Website

The pictured YouTube channel was empty yesterday. Today, there’s nearly 50 videos with about a dozen more to come. The same videos (and extras) were split into about 200 snippets for social that might be used over 6 months. Time to create the library? One day. Immediate business impact? Zero. As I told James before, during, and after our shoot,

You Don’t Make Friends With Salad

I’ve spent a few days over the last week visiting brokers and property professionals with no real purpose. Today, it was Camden’s turn. There’s a ton of aggregation management in the area so I suspected they had some sort of local presence or visibility, but I was entirely wrong. What started as an unplanned walk around Argyle/High St. turned into

Website Promotion, Limited Spots

Late last year we stopped taking on new website clients because we were committed to an aggregation product. However, that process is far slower than expected, so we’re opening up 5 website spots for delivery within 5 days. The website is designed with an architecture that genuinely supports partners, property, information, and *conversions*. With over 270 pages (about 140 primary),

Approaching 100 Bookings from a Single Day

Last Wednesday I spent most of the day with a relatively new broker that planned her first sessions sourcing and meeting potential referral partners. She found four accountants that she wanted to work with and we staggered the appointments through the day. We ran an internal program called ‘Saturn’ with results that exceeded any other single partner day I’ve had

Farewell, ICQ

Farewell, 716385. Would you believe Trillian is also still working? ICQ would still be perfect if anybody actually used it.