Exactly 25 years ago I blasted off from Biggin Hill Airport in the UK flying a Bandeirante configured with 17 seats as part of the support team for the London to Sydney Air Race (2001). Flying to London (solo) as a youngling in my early 20s was fun, but bunny-hopping back to Sydney with a bunch of passionate people was
This is how a group returned 200m in monthly volume for less than 7k. 364 paid leads. Around 35% of their monthly lead expectation. Around $17 per SMS-verified lead. A little high, but verification will do that (it also reduces lead quality by about 20%). Leads typically cost less than $7, so this was an expensive gig. Around 243 converted
Rate data on your website is important. I’ve discussed it over and over, and I’ve talked about how those that are misinformed will erroneously associate information and education as a rate-driven broker culture. It’s BS. From a performance point of view, I’ve attached some stats from a broker getting good results. The graph shows only lender product pages (stacked by
This statistic is very revealing. 100 million page pairings over a single year (from one of our own sites). It’s why we built the same features into your website. Think of the conversion possibilities hiding in those numbers. Every page on your website is a type of landing page. Treat it as such and your life will change.
Stats from typical calculator views on a ‘typical’ site. You need to have calculators on your site to satisfy broad E+AT expectations, but they’re only something you need to have, not something that’ll actually be used. For a lot of brokers, 10-20 page views a day on just calculator pages might be a lot, but for our guys – while
What would you pay to have an extra 25’000 visitors to your website every day? Is you were throwing money at Facebook, you would expect to pay around 300k. The broker associated with the pictured graph is attracting an average of 15k child visits to his website *every day* on the back of *just* the Geographic and Streets module. He
As I work through and update the vast array of advanced statistics in Yabber, I’m coming across some images I think are worth sharing. Pictured center are stats for a Sydney broker. He’s averaging just 10 page views a day on his ‘cornerstone’ finance pages which isn’t too bad given he’s had his site for about a month (he previously
Our RAM module is worth taking about. Via `Shared Contacts’ of lender BDMs, RMs, and others (that may optionally be synced to Outlook), you may send a single email to groups of support people that might be able to assist with a scenario or question. With the introduction of Nexus (email), all emails will now carry a reference ID in
Our first version of Edge, a post-settlement and repricing system, was created around 2010. It has seen a number of changes over the years, and with the introduction of the new Nexus mail system, it’ll be updated again. There’s dozens of copycats now, and the industry finally caught up with the concepts, ideas, and methods that were the backbone of
I shared a BSB website example the other day and talked briefly about why it existed, and how a conversion facility was necessary. The broker in question didn’t have a sound conversion funnel in place, so I built one with her. The net result of up to 280 cold views each hour? Four new bookings in a single day, which
Salestrekker is a better CRM, but Mercury comes in at a close second. Certainly, if you’re looking for API integration in order to automated your operation, Mercury is more reliable. Everything else comes in various shades of ‘not as good’. I’d love to know how we could convert ST guys into (our) Nexus?!? The cost, perhaps