In what is probably the second-last group of screenshots I share, I’m going to show you one type of feature that every broker needs to have. We have three post types that showcase your downloads, videos, and social media content. It’s the latter that I’ll talk about. When you post to social, your content is quickly buried under hundreds of
A module we’ve introduced to your website – and one that isn’t commonly used – is your ‘Employment’ section. Managed from within Yabber, it provides a facility to advertise vacancies, but more importantly, it provides a channel through to your mentoring program (that you should consider if you’re appropriately qualified). The mentoring backend has a lot of moving parts, but
Most websites need a ‘Team’ page, although it’s often excluded if you have just one team member. Managed by users directly through Yabber, we first create locations and businesses before creating a team member profile. This method allows for any combination of business types, and it was designed to support franchisees or organisations with a mix of branded and unbranded
“What is Yabber?” In asked this all the time. Yabber is a digital marketing and social media system full of social, website, and marketing tools that supports your operation in various ways. Pictured is a couple of screenshots from the SMS module. The module supports all enterprise level SMS marketing features. With contacts integrated with Microsoft contacts, and the sending
Every page on your website is a ‘type’ of landing page that attracts an audience from multiple sources – I say it *all* the time. Traffic comes from social, search, referrals, partners, and a ton of other locations, so while each page has a focused purpose, the end objective remains the same – a conversion. That conversion won’t come if
Calculators play an important role on you website for a number of reasons, and we’ve created a dedicated calculator library in order to give that part of your digital scalability and necessary exposure. First, it’s a little silly sharing current screenshots because we expect to replace all calculators with integrated solutions before the end of the year. Do calculators contribute
One of the most misunderstood and mismanaged components of any brokerage is the acquisition of valueable long-term and active partners. The traditional methods of managing the introduction, relationship, development, and management of these professional groups generally leans on antiquated nonsense, and the thousands of partners our brokers introduce to their operation is a testiment to our methods. I’m not going
One of the most basic compliance obligations for any finance website relates to contact information, although it also serves a commercial purpose. Keep in mind that Google also requires a contact form and calendar form, and hosting your form or calendar off-site impacts your SEO and funnel effectiveness. The one question I’m asked more than any other is this: “may
Your organic search presence is predicated on one thing: content. It’s a fairly simple formula. Your content should be manufactured in a format that is easily consumed by your audience, and a format that can be repurposed and used across multiple platforms… so engaging, entertaining, and educational video should *always* be a focus. We provide a number of website modules
Some of the most boring pages on your website are also the most essential. Your privacy, terms, general disclaimer, and ‘every page’ footer disclaimer are required on every page (without exception). Modules in Yabber makes the creation and maintenance of these assets a breeze, and the platform records every variation as required for archival compliance purposes.
The most ‘pointless’ page on your website: “My Quotes”. The page is simply full of finance, money, wealth, and mortgage quotes. It exists only because it can, and not necessarily because it should. The ‘MyQuotes’ module is primarily used to support the partner website plugin. We’ve loaded a few hundred starters, but the idea is that you include your own
The one page on you website that nobody will ever visit but it still essential to have is your glossary. It’s important for clients to have access to glossary terms, but you don’t want them visiting a page (or even worse, Google), when they need a definition. We obviously provide a glossary page, but selected glossary terms (as defined in