Pictured is an example of some of the auto, personal, equipment, and business pages on our broker website (about 25 pages of information, so fairly limited… and generally will hidden for most). Whether this is your focus or not, the pages need to exist for a number of reasons, not the least of which is their presence as ‘gateway finance’
Let’s look at the minimum collection of finance product types you need to include on your broker website. You don’t have to promote them all, but they absolutely need to be there. The magic of these pages comes from the dynamic and conditional elements that are applied when we resolve user objectives. The collection of these pages are ‘cornerstone’ pages
One of the defining features of our email marketing system is the full integration with Microsoft 365. We’ve used the solution since 2016 and it has since sent millions of emails. From a marketing persepctive, the entire Microsoft suite is integrated with Yabber – not just email. We work with tasks, contacts, planner, Power Automate, calendars, and just about everything
I was giving a Melbourne couple a demo of our broker website framework yesterday and went down the ‘Resources’ rabbit hole. It was a mistake. Hidden in nested back pages, I’ll usually only talk about property pages and reports (every street and property in Australia on your website – an amazing tool that has the capacity to convert like crazy).
Here’s a funnel tip for brokers that’s guaranteed to improve your conversions in seriously significant ways. Sure, content is king, but that means precisely nothing if the funnel content isn’t relevant. Content *relevance* is a key funnel commodity. A funnel isn’t a landing page, and it sure isn’t a form. A funnel is a relevance-based journey, and you’re only ever
There’s not a day where I don’t see a thousand ads from the FB brigade selling off or ‘licensing’ their ‘system’. These {insert-fancy-name} ‘systems’ all do *exactly* the same thing: a positioned ad, landing page with a stepped form, and then send off-site to a calendar. It’s bread and butter worst-practice. Most ads aren’t compliant and half of them don’t
During my airline pilot days back in 2013, I was on an overnight in Bali and got a little bored. I created an automotive website plugin for WordPress and uploaded it to the WP plugin library (the very first and entirely ordinary version is pictured with some altered vehicles). In 2014 I created a premium version because a national dealership
Digital is more important today than ever before, yet most brokers don’t support their operation with the right tools and tech. Introducing a funnel-focused ‘converting’ website that’ll build your business, provide customer and client portals, provide genuine leadgen entry points on each of the hundreds of pages, and fuel organic growth, will cost less than a small deal… and it
For all past, present, and future clients, we’re running a revised webinar series starting the end of this month (focusing on paid promotion). The only major change to our former program is that we’ve added a session on using our email, SMS, and forms system. The way it works is simple. We’ll send you a pre-recorded one-hour webinar so you
I get really frustrated with poor, broken, ineffectual, or illegal Facebook advertising. In order to course-correct the industry, I’ve done it for free since February. In addition, we’ve given brokers our free ‘Funnels’ plugin with forms, landing pages, calendar integration, and a ton of tools. The net result last month was around 700m of mortgage volume. Get in touch and
The non-compliant madness continues. Of all the broker ads on Facebook that currently display rates, over 92% aren’t compliant. Just crazy.
About 2.5 years ago we talked about and demoed an AI system that had the potential to replace a broker. It’s taken us until now to create software that essentially replaces *everything* you do. We first talked about it a month ago in a YT video (that nobody watched), and since Dom returned from the US on his speaking tour