Around 5 years ago we introduced modals to our former website plugin . One of the defining features of the popup plugin was the facility to serve a popup to a user based on a resolved state - is was very good. When we migrated to a framework that utilised Elementor we essentially ditched… [ Learn More ]

Our method of creating internal links modals, tooltips, images, and other resources is very unique. The most recent addition to the link shortcode - a single shortcode we use to return a vast array of functional links - is conditional tooltips, and this article will introduce what they are, how they work, and how… [ Learn More ]

A few months ago we introduced the reasoning behind the inclusion of a postcode search engine on our mortgage broker website . In short, the search feature returns far more than just locality data - we also return points of interest, schools, hospitals, childcare centers, and other information associated with a geographic area. The… [ Learn More ]

Most mortgage broker websites include a glossary hidden somewhere in the back of their website (as does our mortgage broker website framework). That's fine, and expected, but it doesn't help those readers of your blog that come across a term that's unfamiliar to them. In this article we'll introduce a means of applying tooltip-style… [ Learn More ]

There's a very good reason we encourage bank rate and product data to be shown everywhere on your website - it converts. Like it or not, most consumers are motivated by rate but sold on structure, so the rate plays an important part in establishing various funnel pathways on your website and broader

Solis, translated from Latin literally means ‘Sun’, and our Solis system was named as such because the feature may become the centre of your marketing universe. The system does in a single click what might otherwise take days or weeks to manufacture, and what others charge thousands to provide (usually using a mashup of dodgy… [ Learn More ]

For over 15-years we used a website plugin to generate landing pages and assign the appropriate split landing groups. The former plugin (now retired for nearly four years, and forming the basis of our free '[link url="25355"]Funnels' plugin) was brilliant but it seriously limited our capacity to automatically create client landing pages and campaigns as… [ Learn More ]

A short time ago we introduced the revised partner website plugin for mortgage brokers that allows them to send and globally update content on partner websites (replacing a partner landing page system we've used for well over 10 years). While that plugin and program has proved a massive success, what we're about to introduce… [ Learn More ]

Our partner programs are ridiculously effective, and they return more genuine 'formalised' partners than any of the fluffy 'programs' floating around the market. Overlapping with our Saturn and media programs, the initial contact we have with potential partners and introducers is virtually 100% effective - it's only after that initial contact that the… [ Learn More ]

Some time back we introduced the version controlled download manager made available within Yabber , with the system making various facilities and full document tracking available on your mortgage broker website . However, the method of including actual downloads in bulk on the website was a little crude in that very little automation was applied.… [ Learn More ]

Brokers are attracted to us because we provide a solid, entirely future-proof, and scalable digital foundation to their business that returns more conversions. It doesn't matter if your efforts are directed at Facebook marketing, SEO , or social , our totally integrated tools are designed to work in company to provide a better… [ Learn More ]

If your business actively engages with digital marketing of any kind you should be using UTM tracking codes in all the URLs associated with all your online campaigns. This article details what UTM tracking codes are, how they're used, and how they integrate with our Yabber marketing Platform . The UTM tags as discussed in… [ Learn More ]

Some time back we looked at the importance of keeping any domain you register alive . Allowing a third-party to register any expired domain not only assigns potential link-value back to the 'other' website (via 301 redirects, and only if links appear elsewhere on the web), but it also diminishes your brand value and enables… [ Learn More ]

We believe that the tool we're introducing in this article is one of the most powerful and versatile social media scheduling tools ever made available to businesses. In company with our Instagratify toolkit, managed social media services, property social features, social libraries , and broad social media modules , Vista provides the… [ Learn More ]

Instagratify is an Instagram=based social media tool that distributes your Instagram posts, albums, and video content (in a variety of formats) to various social networks based on the hashtags in the Instagram post. The tool is just one part of our social media toolkit but it's the one feature used more often than any other,… [ Learn More ]

To address the qualify of poor digital representation in the finance industry we will progressively introduce features into our Core plugin that seeks to provide a Facebook -based lead-generation that is superior to any paid program in the industry. As introduced in an article introducing the top-of-funnel subscription experience , there's various interactions that perform… [ Learn More ]

Some time back we introduced a basic image graph API that returned basic graphing in image format - perfect for inclusion in website articles, documents, and reports. We use the graphs in our Venus , Fact Find , and other reports, and we've found that some of our clients have seen success by way… [ Learn More ]

My opinion on fact find reports is one that goes against popular industry opinion. Based on my own experience as a broker, and with nearly 25 years supporting brokers' marketing efforts to justify my claim, I can categorically state that fact find reports as currently used by the industry rarely serve a purpose unless they're… [ Learn More ]

The reason our marketing funnel returns far more leads and business than competing solutions made available to the market is attributed to a large number of factors, with just one of them being the Venus Report. In this article we'll look at the Venus report in more detail than previously introduced, and we'll detail exactly… [ Learn More ]

In virtually every industry the people behind a company are as important as the company itself, and an archive of your most 'visible' team members is an effective way at humanising the numbers. Not unlike an About page , the bios connect a potential client with your business in a way that isn't entirely otherwise… [ Learn More ]

One of the fastest growing features of Yabber is the support made available to 'back pages' and the features made available on those pages (a 'back page' is essentially every page other than your front page). In this article we'll touch on just two features: your 'About' page, and your 'Statement of Values' page -… [ Learn More ]

This article introduces the 'entry-level' website we provide mortgage brokers. As we'll come to explain, and despite calling it an 'entry-level' website, it's not only the most affordable and powerful website made available to small and medium businesses, it's also the only website in the industry that is driven by automation and AI, and we… [ Learn More ]

A short time ago we introduced the integrated Download Manager made available via Yabber, and we also introduced the triggers made available via downloads on your website (or anywhere else). In this article we'll show you how the two come together by way of a drag-and-drop Elementor widget that makes trackable and stylised… [ Learn More ]

A couple of years ago we shared the first version of simple Omny Studio WordPress shortcode that would return a stylised Omny player to your website. At that time we were investigating what audio hosting services we'd use ourselves, and what service Yabber would support by default. Since then we've landed on Omny… [ Learn More ]

If you're engaging with paid or organic promotion of any kind it's likely you're familiar with the conversion-based objective of a landing page. For those that aren't familiar with the concept, the landing page is simply a page free from distraction that does little else than focus attention into the top-of-funnel subscription and offer,… [ Learn More ]

A digital media strategy is one that is focused on your advertising and creative direction, content creation and delivery, social media strategy, workflow management, and most importantly of all, how your results are measured, and what agile methods you have in place to act upon the data returned to your organisation. In essence,… [ Learn More ]

In a previous article we've looked at how various attributes of your page may be changed based on determined interest type . This interest type understanding is resolved on the basis of user browsing patterns through our website funnel , aggregated interest scores , a forced entry URL , or by way of BeNet, our… [ Learn More ]

We've introduced numerous live and always up-to-date bank rate features on numerous occasions in the past. We take the approach that bank rate data and product information is vital for a persuasive and powerful website and funnel experience, so we plaster the information wherever we can squeeze it, and whenever it's contextually relevant. This article… [ Learn More ]

A short time ago we introduced how Yabber manages the various panels on the front page of your website. Each panel on the front page is designed to convert, and appropriation of these front page assets go a long way into facilitating conversions. While every page of our mortgage broker website is… [ Learn More ]

There may be occasions where you're required to broadcast an important message, or showcase an important marketing asset to all website visitors, regardless of their resolved interest type . To facilitate the need to quickly and easily return high-value material to most pages of your website we built a module that would inject a styled… [ Learn More ]

The footer banner is a simple fixed banner at the bottom of your page designed to present important information. Designed to do nothing else than showcase a short snippet of text, the banner may inherit an expiry (so it'll never show after a specific time), and a default 'feature' of the banner prevents the same… [ Learn More ]

There are times when you have to broadcast an important message to visitors on your website, or there may be a requirement to make information known before you're able to assign the appropriate effort into creating formal content. To enable this quick communication we provide a few different features, with the most basic being a… [ Learn More ]

This article supports an introduction to our mortgage broker website , and provides some context to understand the website's purpose, and how Yabber integrates with your website to provide a leading online presence. The majority of brokers we deal with are drawn to Facebook advertising , and this article starts to expose those reasons… [ Learn More ]

If you're familiar with our uniquely positioned marketing ideology, we advocate that your website funnel and marketing funnel are intrinsically connected, and they must be connected, in order to generate higher yield digital returns. Your mortgage broker website is the epicentre of your marketing program and must provide pathways for organic and promoted traffic… [ Learn More ]

In previous articles we've introduced the extensive YouTube and Wistia integration made available from within Yabber , and in another series of articles we've highlighted the need for video content creation as part of a broader content strategy . In this article we'll build on the functionality we've already introduced and detail… [ Learn More ]

In the days before we integrated multi-website management within the Yabber platform we would have business owners call us all routinely for very basic website tasks that really weren't difficult to make. Something as simply as changing social links, or the logo in your footer, is often outsourced to a website team that'll apply… [ Learn More ]

One of the tools we've long used as part of our digital marketing system is a feature that will send your Instagram content directly to your website as a dedicated post. This article describes how the new Instagratify tool pairs up with your finance website to archive your own Instagram content on your… [ Learn More ]

The term "Mortgage Calculators" is the second most queried term on search engines after "Mortgage Brokers", and the query is often accompanied by a location qualifier (lending itself to local SEO ). What does this mean? It means that if you don't have mortgage calculators on your broker website you're potentially ignoring millions of… [ Learn More ]

Progressive Disclosure is a psychological principle that states a user is less likely to be overwhelmed by information or a system if only a subset of choices is made available to them. Focused around the notion that approachability and ease of use must take precedence over overchoice in order to improve upon user engagement,… [ Learn More ]

In previous articles we've introduced a number of ways in which we return live and always up-to-date bank related data into your mortgage broker website . The most notable, or at least the most popular feature, is the drag-and-drop live bank data widget that renders defined product types into a tidy and fully customisable… [ Learn More ]

Website backups are essential. It doesn't matter how effective your server security is, or how secure your plugins might be, there are teams of criminals that work relentlessly with automated systems to identify and expose vulnerabilities in order to hijack your website with malware and spam to serve their nefarious causes. If some of the… [ Learn More ]

Until recently, our high-performing mortgage broker website included a linear one-row slider of banks to showcase your accredited panel. It wasn't until a brilliant broker in Western Sydney asked for a large image showing all accredited banks that we started to consider how the evolved feature might be used as a conversion element, and… [ Learn More ]

The mortgage broker website we provide clients is designed to wrap itself around the programs and features you need in order to succeed online. The powerful finance website is more than just a business card placeholder - it's a completely immersive online experience designed to facilitate a real website funnel that actively support your… [ Learn More ]

We've made our position on unstructured lead generation and pay-per-lead services known in the past: it's our core belief that any business should have the integrated marketing capacity to generate their own business as it's required. This article touches on why any kind of profit-share or commission split with a marketing company is… [ Learn More ]

We describe our mortgage broker website as the chameleon of the website world because it morphs shape based on known traffic. This shape-shifting is a defining feature of our proprietary escalation of commitment methodology that, in part, is responsible for delivering more business than any other competing website, website funnel, marketing funnel, or… [ Learn More ]

In a previous article we introduced the Simple Panel (a variation of the high-performing Landing Panel ). This article introduces a feature in our Yabber digital marketing system that assigns the Simple Panel to various defined locations within the mortgage broker website we provide clients. The reason Belief's website , digital, Facebook ,… [ Learn More ]

We object to pay-per-lead generation services because the ability to attract, cultivate, and convert clients on your own is ridiculously easy. In this article we'll show you how our services are far more effective than pay-per-lead or similar services for just 3% of the fee of a competing service (that's 97% less over a full… [ Learn More ]

We tend to talk a lot about how every page on your website is a potential organic entry point , therefore every page on your website is a type of landing page , and we've introduced the numerous and rather self-evident benefits of ensuring that you render a subscription offer on every single… [ Learn More ]

Your partner relationships are an essential ingredient of your business' success. We speak from a position of privilege when it comes to the data we're able to analyze because we work with hundreds of accountants and financial planners in Australia that were all paired up with suitable finance professionals, so we have a rather unique… [ Learn More ]

The default [link url="24368"]mortgage broker website we provide our clients is packed with a large number of back-end pages, many of which aren't readily available via your website navigation, so the pages aren't 'visible' until we do something with them. A few of these pages are used to serve industry-specific information to certain industry groups,… [ Learn More ]

in this article we're going to describe how we ran a pilot program for a small aggregation group and tripled the volume of their organic traffic. Since that time we've developed a mortgage broker website that is infinitely more powerful than the experience we used during the experiment, and we've developed a leading framework… [ Learn More ]

In previous articles we introduced landing panels , and how their use on every available page of your mortgage broker website explodes your conversions. We also described how user engagement with the panels provides a conditional understanding of our website visitor, thus allowing us to shape their conditional experience - the foundation of… [ Learn More ]

Hick's law, or the Hick–Hyman law, describes the time it takes for a person to make a decision as a result of the possible choices. By increasing the number of choices a person may make we will increase the decision time logarithmically. Created by British and American psychologists William Edmund Hick and Ray Hyman, the… [ Learn More ]

The mortgage broker website we provide clients includes a large number of modules, one of which is a dedicated resource to support property and financial planning. This article introduces the rather obvious reasoning behind the inclusion.

If there’s any one secret to business success, hundreds of millions in turnover derived from our online and offline campaigns tells us that it's those businesses that cleverly craft compelling online marketing campaigns, and build immersive organic marketing funnels, that predictably prevail over all overs. The one common denominator that the successful businesses have is… [ Learn More ]

Over a year ago we introduced the "Rescue Package " as part of a promotion to provide a more compliant and higher-yield program for those that engaged in flawed or low-return marketing products. The product was, in part, designed to capture the attention of the purveyors of offensive products so they might engage with our… [ Learn More ]

In a previous article we introduced the escalating form features that are native to Yabber . The forms are designed to support our core 'escalation of commitment' ideology by introducing a new form once a user subscribes to the former. The escalating form is designed to further commit a funnel participant to their marketing… [ Learn More ]

A short time ago we introduced a revised methodology for rendering blocks of accordion 'Q&A-style' accordions into a website page. Instead of the typical blocks of text on a page, we're now using FAQ blinds that neatly present short chunks of information in a manner that is more easily ingested by a reader.… [ Learn More ]

Business owners rarely apply the necessary time to craft a privacy policy that ticks all the necessary compliance boxes, and when a new policy requirement is introduced by legislation (such as Best Interest Duty ), those changes are rarely applied. Further, and specific to the finance industry, we've identified flaws in the required archival of… [ Learn More ]

If you provide a dynamic website experience filled with relevant information, resources, education, and guidance, you will inevitably draw far more traffic into your organic and promoted marketing funnels, and ultimately more active clients into your Opportunity pipeline. When you have a digital program of any kind (even if it's just a

In this article we'll introduce the reasoning behind the inclusion of a school and childcare search engine on our [link url="24368"]mortgage broker website. Somewhat on the fringe of the typical mortgage broker website experience, the features simply provide information to your clients that supports their broader needs when considering a first home, new home, or… [ Learn More ]

This article introduces the basic location search module included within the Resources section of our our Mortgage Broker Website . The geographic search engine provided within our broker website returns local schools, childcare facilities, hospitals, care providers, banks, and other information relevant to a particular locality - all factors that impact or influence a… [ Learn More ]

A short time ago we made a complimentary website plugin available that would search for BSB numbers and return applicable data. Used on your website it's just another tool that'll attract, engage, and convert your audience. Since nobody else provides the feature it's one that will likely set you apart from the sea of… [ Learn More ]

Lenders assess mortgage applications differently based on the location of the property being offered as security. A lender, or the Lenders Mortgage Insurance provider, will apply more rigid lending policies in high-risk locations to limit their exposure. This risk mitigation assessment often means that your maximum permissible LVR will be lower, and the maximum loan… [ Learn More ]

The primary purpose of this article is to introduce the escalation of commitment ideology that underpins all our marketing, and further detail our conditional content methodology. The information comes to you as a precursor to an article that introduces our very affordably-priced mortgage broker website .

We've provided a standalone BSB Number website as part of Yabber 's Satellite program for over 10 years. The problem? Most brokers didn't use it - the feature added complexity to their lives that they'd rather live without. While the standalone complimentary BSB website is a great tool that provides a highly trafficked advertising… [ Learn More ]

There's not a day that goes by where we don't screenshot a dozen-or-so mortgage broker adverts that are non-compliant in at least one respect. This article introduces just a few of the common mistakes were seeing from mortgage brokers (although the most common source of the bad advertising is poor digital representation ). The most… [ Learn More ]

A lot of advertising we see on Facebook now makes one massive and inexcusable conversion-blocking mistake - the advert links to a conversion-blocking 'quiz' on first contact that requires a user answer a bunch of 'qualifying' questions. In this article we'll describe how you can multiply the effects of your advertising and improve upon… [ Learn More ]

The calendar form is often used in the transactional flow within a sales funnel experience. That is, at some point in the early contact experience we'll present a user with an option to book in an appointment for an early discussion. In this article we'll introduce the single and super-simple option that we see ignored… [ Learn More ]

A comparison rate is the true cost of a loan every year, which including fees and charges, and is generally considered a more realistic comparative figure than the published interest rate assign to a mortgage product. While an interest rate may be advertised as low to lure you into that product, the comparison rate generally… [ Learn More ]

The frustration we experience at Belief by way of inheriting bad digital marketing programs is comparable to the same joy you don't experience with a high-value clawback . We know digital marketing has become a dirty word, we know the industry is full of carbon-copy worst practice solutions, and we recognise that most of the… [ Learn More ]

A short time ago we introduced the Lender's Mortgage Insurance API . This article introduces the complimentary website plugin build on top of that API to return an estimated LMI Premium (using the Genworth premium for our modeling). As mentioned in our previous article, mortgage calculators are one of the top search terms in… [ Learn More ]

The purpose of this article is to introduce a simple mechanism to render FAQ-style accordions in WordPress, and it functions as an explainer for an article where we introduce our default mortgage broker website . In this article we'll detail why we introduced an approach to rendering information to a page that is fundamentally different… [ Learn More ]

Lenders will require you to purchase a rather costly LMI insurance product if they are lending you more than 80 percent of the value of your property (or you have a Loan to Value Ratio of more than 80%). The Loan to Value Ratio (LVR) is the amount you’re borrowing represented as a percentage of… [ Learn More ]

In this article we'll introduce you to our complimentary RBA Cash Rate and Exchange Rate graph WordPress website plugin. We'll also introduce basic graphing features that are built into the BeliefMedia Core plugin - a plugin that's required before any of our other finance plugins may be used. The plugin will return a naked RBA… [ Learn More ]

About four years ago we provided some code that would render basic text boxes to your website, and since we specialise in the finance industry we provided some basic bank-related textbox examples in that article. The plugin detailed in this article enables you to quickly and easily create bank-themed textboxes for over 90 banks… [ Learn More ]

The internal website liking structure of your website is vital to search engines looking to ingest your content, and it is equally important to those real humans that visit your website. Internal links differ from external links in that the links direct a user to another page on the same domain. This article describes how… [ Learn More ]

This article introduces a single component of Yabber's broad data integration with your website . In the first of many articles that deal with integrating real-time Australian banking data and information pages into your website, we'll show you how to include a single product panel in any post or page with real-time interest rate… [ Learn More ]

We give a lot of complimentary finance and website tools away for free, so it stands to reason the theft of our intellectual property is significantly higher than most businesses that share our space. However, we brand just about everything individually - from PDF files to ZIP files - so when any theft does occur… [ Learn More ]

Inflation is an increase in the level of prices of the goods and services that households buy. It is measured as the rate of change of those prices. Typically, prices rise over time, but prices can also fall (a situation called deflation). The most well-known indicator of inflation is the Consumer Price Index (CPI), which… [ Learn More ]

There may be occasions in the development of your website content that you'll be required to include historical cash-rate data into your articles, or perhaps into a PDF for publication. Certainly, it's expected that any finance broker website will include such vital and rudimentary information on their website for their online audience. Thankfully, we have… [ Learn More ]

The Lending API returns data of aggregated borrowing rates as reported to APRA by the banks. It should be noted that first and foremost that while the data itself is integral to some of our other tools, the APRA-based graphing features are somewhat pointless. However, the graphs are included in one of the 'information' sections… [ Learn More ]

In a previous article we introduced a feature that will change your Facebook and YouTube banner and other assets based on set-and-forget events that you have defined throughout the year. In the same article we touched on the automated changes that may be made to the same assets based on predictive or trending consumer… [ Learn More ]

The Currency exchange rate API is one of about a hundred finance-related API's we make available to clients via Yabber . Government sourced, updated daily, and dating back to 1983, the RESTful Exchange API returns the exchange rate for a number of currencies compared against the Australian dollar. Useful as a standalone tool - or… [ Learn More ]

If you've spent any time reading our website you'll notice the somewhat unorthodox manner that links are rendered to the page. In this article we'll describe our linking ideology, how something as simple as a link may be styled to improve upon page conversions, and how an understanding of our link interactions improves upon the… [ Learn More ]

In a number of articles we've published to our website recently we've discussed how every page on your website is a type of landing page , how to include a conversion opportunity on every page , and how our integrated calendar means that the single subscription form on each page is more effective… [ Learn More ]

In two previous articles we reinforced the concept that every page on your website is a type of landing page , therefore every page should provide a conversion opportunity . Traffic can come from any source to any page on your website, meaning that the page your audience lands on must provide a means of… [ Learn More ]

In the former Growth program we ran for nearly 20 years (and almost exclusively since 2015) we’d place a requirement upon brokers to assist with marketing material. We required that each business we worked with inject their brand and personality into lead magnets, general promotional booklets, videos, podcasts, fact sheets, or any other material that… [ Learn More ]

As we introduced in an article titled "Yabber Wistia Support – Turbocharge Your Video Marketing ", we introduce the vast array of features that link your website with Yabber to return an amazing Wistia video experience. The connectivity enables full branding, video triggers , captions, chapters, detailed video statistics, in-video lead-capture forms with… [ Learn More ]

If you're familiar with my personal opinion of website page builders you'll appreciate that I'm not a fan. They lock you into continued use of that builder to maintain your website functionality, so it's difficult to modify your website in any serious way once it is built, and the builders introduce custom shortcodes that… [ Learn More ]

BeliefMedia provides a VOIP service out of absolute necessity by way of our fully managed service at 1800Jabber.com.au. Voice communication in the marketing funnel provides a clear indication for bottom-of-funnel success (which supports the cessation of a marketing journey) or end-to-end contact call analytics. While it is more than reasonable to conduct marketing without integrated… [ Learn More ]

Belief has supported the finance industry through leading digital marketing since 1997; we introduced Facebook and Google advertising to the industry, and we've founded our own award-winning 500-million-dollar brokerage. So, when we're critical of the bottom-of-the-barrel lead-generation services and Facebook-only culture we're doing so with the backing of significant industry experience.

In this article we introduce Yabber's Venus Report. The Venus Report is a tool we've long used to create user engagement within the marketing funnel, and provide various funnel-based course corrections. Additionally, Venus is used as a website (funnel entry-point) tool in a similar manner to lead magnets - it ingests a user into a… [ Learn More ]

Providing 'Property Notification Alert Forms' on your website was the first in a number of programs designed to take full advantage of one of the most powerful tools available in your marketing arsenal - the SMS messaging module. Designed as a tool to support opt-in property (or other) notifications, its primary purpose is… [ Learn More ]

In an article that introduces Yabber's broad social media integration we touch on social media 'Blasts'. Typically used by franchises, aggregators, or businesses with a large number of social media accounts, the blasts will send the same message to multiple social accounts with altered text by way of placeholders. This article introduces the feature… [ Learn More ]

We've always provided a facility to set a schedule of social media profiles based on national or important events, such as Anzac Day, Australia Day, Christmas, or various company events. This article introduces the enhanced functionality we've built into Yabber which is more powerful than any product we've ever provided in the past.… [ Learn More ]

Some time back we introduced the value of having your own truncation service . The Short URL service takes a long URL and truncates it to a shorter URL for easier passage in social messages , text messages , and in email . Since the service provides a middle-man redirection we have the capacity to… [ Learn More ]

Regular and relevant contact with your mailing list subscribers by way of a newsletter is essential; the email is entirely expected, non-intrusive, and further connects your audience to your expertise. For most brokers, however, a newsletter is somewhat of a roadblock. The technical skills necessary to manufacture a magazine-style newsletter takes time and creating the… [ Learn More ]

We’ve had our Borealis program running for nearly 15 years. In that time we’ve sent what must be hundreds of thousands of articles to hundreds of websites as part of our standalone product. With the revised nature of our service we’ve integrated the basic program directly into Yabber making it available to all brokers… [ Learn More ]

In a previous article we introduced the far-reaching compliance requirements around client communication, and the need for brokers to have access to a compliant email marketing system . In this article we seek to identify the necessary components for an effective email marketing system, and we demonstrate how we've built our own fully integrated email… [ Learn More ]

Yabber's proprietary conditional and escalation features , user-based form interactions , in-depth page-to-page tracking , and integrated systems are unique and powerful in many different ways, meaning that that there aren't any 'off-the-shelf' products that record website analytics in a manner necessary to feed Yabber with the required and contextual understanding of our audience. As… [ Learn More ]

Yabber supports a large number of general social features that are introduced by way of a more detailed article titled "What Does Belief’s Social Media Marketing Module Look Like? ". In that article we take a helicopter view and try to trim down the vast ocean of social features into a narrative that doesn't… [ Learn More ]

When an article or other content is published to your website, there's an obligation to craft various tags and content markup that feed post data to search engines and social media services. These 'Object Graph' tags and JSON-LD markup enables rich snippets, increases your search visibility, and it defines exactly how each of your articles… [ Learn More ]

Following on from a large number of articles that demonstrate the need for a clear and focused content generation strategy , and having introduced video as a primary means of showcasing your expertise in your field, and after detailing a large number of search engine optimisation considerations (particularly those of E-A-T and dictated… [ Learn More ]

This article introduces the text messaging marketing module that is part of the Yabber digital marketing and social media suite . Subsequent articles will introduce how the module should be used, and what benefits might be derived from very strategic text messaging campaigns. Our text messaging module is fully integrated in that the one system… [ Learn More ]

There's one message that we repeat over and over in order to drive home the message: every page on your website is a potential organic entry point, therefore every single page on your website is a type of landing page, therefore every single page on your website needs to provide some sort of conversion… [ Learn More ]

The number of brokers we see with off-site and lower-performing calendar services is staggering. Even worse, we see businesses try and integrate off-site calendars into their websites with what is a funnel-debilitating and conversion-blocking exercise. Conversions need to be made simple, and they need to be everywhere. This article simply introduces why a calendar option… [ Learn More ]

When a user unsubscribes to a mailing list of any kind, they're often doing so because they aren't interested in that particular email, or they don't fully understand the benefits of your communication (assuming you're actually providing the education and information that they're craving). What we'll describe on this page is the mechanism we use,… [ Learn More ]

As introduced in our article, "Video is the Undisputed King of Content Marketing ", we introduce why there's no greater asset to your digital presence and funnel experience than the creation of videos and webinars . In a world where we want people to 'know us and like us', video provides the… [ Learn More ]

The email subscription and/or contact form is the heart and soul of your website funnel entry point... so you need to make it great. We see a lot of brokers flock to third-party email subscription (and calendar ) tools when they objectively compromise upon your page experience, analytical insights, and conversions. The generic and low-performing… [ Learn More ]

Yabber is an extremely comprehensive system that is designed to manage your entire digital footprint, and it includes a large number of modules that perform multiple functions. Since Yabber provides such a large suite of powerful systems there's a clear need to provide learning pathways and structured lessons that'll guide you through each… [ Learn More ]

One of the many careless actions we see take place from a marketing perspective is when we see various public downloads, such as lead magnets, promotional booklets etc., hosted on unvetted cloud storage (such as OneDrive or Google Drive), and we routinely see marketing assets hosted directly on businesses own websites. From a marketing standpoint… [ Learn More ]

Our ninth podcast, "Gravity", introduces a limited number of the relationship programs supported by Yabber . Despite providing the highest-performing Facebook program in the industry, and providing the leading digital systems ever made available to mortgage brokers, we don't shy away from the raft of relationship-based programs that may potentially return hundreds of… [ Learn More ]

Yabber's conditional functionality attached to our digital marketing experience is unique in so many different ways. Every aspect of the user interactions on our client websites and landing pages are designed to covert off the tail end of the highest-performing digital advertising and experience in the industry. While there… [ Learn More ]

For video marketing purposes we’ve selected Wistia as Yabber's primary video hosting service (alongside YouTube and, soon, Vimeo ). Wistia a paid service but worth the investment when your marketing matures and/or you recognise that video plays a greater part in your broader content creation and funnel strategy. Wistia provides… [ Learn More ]

If there was actually a blueprint to the success of any mortgage broker business (or any business), we'd suggest that we've and truly cracked the code. Based on the digital measures we introduced during the course of our former Growth program we consistently multiplied the size of businesses - routinely reaching targets that the'd previously… [ Learn More ]

'Lead generation' is a dirty word - we know that. We're also acutely aware that typical marketing companies illicit the same measure of trust as politicians and Indian call-centers. As a marketing company this damaged reputation is one that we've inherited by association, and it's one we've always struggled with,. However, there's also a perceived… [ Learn More ]

Your Money or Your Life (YMYL) is a term used in Google’s Rater document to describe websites that potentially impact “future happiness, health, financial stability, or safety of users”... so, in essence, that content which impacts upon "your money or your life" (the Rater Document is a document used by human Raters to assess the… [ Learn More ]

As part of the Yabber suite of digital marketing and social media modules, we provide clients with a growing number of satellite websites to improve upon their digital footprint (such as the automotive website we provide clients to supplement their complimentary business website ), and it's not uncommon for clients to… [ Learn More ]

Belief introduced Agile Marketing to our core business model in 2005 based on the foundational principles of Agile Software Development (itself formally launched as a model in 2001). Since then we’ve seen the concepts of Agile Marketing formalised by way of an industry manifesto that sets the baseline principles and values around what agility in… [ Learn More ]

Our eighth podcast, titled "Managed Content", introduces those Yabber modules that automates and manages various aspects of your digital presence . We introduce the following non-exhaustive list of modules: RBA Emails and SMS Messages Newsletter Program (Email and PDF Format) Article Submission Program (with *full* SEO Support) Managed Social Media … [ Learn More ]

Belief's Propel program is designed to support those businesses that support their own brokers, such as agencies , 'Facebook Marketers ', and coaches. First, we don't refrain from sharing our opinions on the quality of representation in the market, and it's difficult to take a passive tone when we're constantly left to pick up the… [ Learn More ]

Search Engine Optimisation (SEO) is the process of elevating a website or website page presence in unpaid search engine results - often referred to as 'natural', 'organic', or 'earned' results. This brief introductory article is necessary as a precursor to other SEO-related articles that detail Yabber's extensive SEO integration and automated website… [ Learn More ]

Aggregators were introduced at a time when banking fintech software systems didn't exist to support brokers directly. Banks would (and still do) simply pay aggregators and they’d be responsible for the distribution of funds. The space is evolving in such a way that the aggregation model has begun to change; software systems are more advanced… [ Learn More ]

We've introduced the website favicon a few times in the past. Introduced by Microsoft in 1999 as part of Internet Explorer 5, the small 16×16 image (or .ico file ) would be Uploaded to the root directory of a website, and it would then subsequently render in a browser's favorites menu and… [ Learn More ]

When we listen to our own podcasts, and we read some of our own articles, it's easy for us to identify the tone we take when we talk about the quality of competing products in the market. We don't apologise for our utter disdain for the quality of digital marketing and 'lead generation' products… [ Learn More ]

"If you can't measure it, you can't improve it". This quote comes from Peter Drucker, one of the most prolific business thinkers of the last century. Then you have those that say that "half the money I spend on advertising is wasted; the trouble is I don't know which half". The latter quote comes from… [ Learn More ]

The first podcast we've recorded since relaunching our old program is titled "Hello World". The podcast introduces you to the basics of Belief's broad marketing ideology and how our Funnel and relationship philosophies has helped shape the largest businesses of their kind. The content serves to support our claim that we easily provide the most… [ Learn More ]

Introduction At the heart of Belief's operation is 'Yabber' - often simply referred to as the 'Platform'. Yabber is a digital marketing and social media marketing system designed to facilitate full-stack digital efforts by way of a suite of tools that'll drive more business and growth - guarantee. It doesn't matter what your business size… [ Learn More ]

In order to establish a new userbase for our new Digital Marketing and Social Media Management Platform prior to the system actually making its way into the marketplace we're providing what is the best marketing deal the finance industry has ever seen. For access to all systems within the platform, support, our BeLearn modules, and… [ Learn More ]

The finance digital marketing and 'lead generation' space is littered with mediocrity. We've made no secret of our disdain for the current level of digital representation in the past due in part to the proliferation of the 'Facebook Marketer'. With the exception of our former product and some of the higher-level digital agencies that… [ Learn More ]

BeliefMedia has various proprietary technologies in place to help you maintain and build upon the relationships with your clients. One of the 50 or so systems we designed specifically for post settlement care is called Edge. Edge is designed to mitigate the risks associated with your clients drifting into the arms of another broker or,… [ Learn More ]

We've always found it odd that virtually every company that provides SEO services in Australia will provide (WordPress) clients with a third-party SEO plugin. The problem with this arrangement is that the company providing the plugin has no control over the features that the developer chooses to include. There's also the issue associated with ongoing… [ Learn More ]

Have you ever wondered why your competition continues to dominate the search results in your local area despite the fact they're located nowhere near your locality? It's likely they're using location-based landing pages to associate their business with various locations near and surrounding your business address (they're literally stealing your potential web traffic). We've used… [ Learn More ]

Our social media and marketing platform has a module that we refer to as Instagratify - a name that was inherited from the standalone platform we first released as a subscription service some years back. Since then - and while the already-subscribed users still enjoy continued service - we disabled new registrations and migrated the… [ Learn More ]

Instagratify is the internal name we've temporarily given to that component of our social media management system that filters Instagram images to any number of connected accounts . Initially a standalone subscription-based service, we migrated the service over to BeliefMedia in 2016 for exclusive use by our partners and clients, and it has now been… [ Learn More ]

We manage the learning management of a number of business and often get requests that go beyond the scope of most packaged learning systems - including our own. One of our customers asked if we could count assess all test answers, survey answers, and emails (most importantly) for a Flesch Reading Ease score. Measuring… [ Learn More ]

Our company Instagram account must have one of the largest transient group of followers in Instagram history. Those that choose to follow us are likely expecting consistent, well-timed, and appropriate content. The truth is, there's nothing consistent, timely, or appropriate about our posting behavior. This quick post serves as an explanation to those that are… [ Learn More ]