The level of statistical integration availed to those that use Yabber (and our broker website) was always industry leading. However, with over 100 modules that feed statistical data into our conditional engine, the system started to become fragmented, and with a massive focus on 'behavioural analytics', we determined an update was necessary. System growth led… [ Learn More ]

We've had a large number of people ask us about the AI-driven Licence (and general document) upload form tool lately, so this article serves as a basic introduction. The method of integrating the functionality into general forms, and the client-side upload tools in your client dashboard, will be detailed in our FAQ module, so this… [ Learn More ]

The Athena and associated RSS module dates back to 2007. Previously a Platinum module, we've recently migrated most of the functionality into Yabber for use by clients, and a single page on your website now supports a basic news service. Athena is a news aggregation platform that indexes news via RSS feeds, sitemaps, and general… [ Learn More ]

Google describes Duplicate Content as "... substantive blocks of content within or across domains that either completely match other content or are appreciably similar". They go on to detail that while the replication is not necessarily malicious in origin, some content is manufactured in blogs across various domains in an attempt to manipulate search engine… [ Learn More ]

The fuel that feeds Search Engines is content that fulfils Google's expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It's not rocket science. We've borrowed Google's EEAT attributes as part of our own Magic… [ Learn More ]

One of the more underexplored and deeply consequential aspects of financial digital mortgage marketing is the representation of credit product pricing, specifically interest rates, within organic search snippets. This area warrants close scrutiny not only because our own broker infrastructure explicitly supports the — including embedding legally compliant rates in… [ Learn More ]

We've had an increasing number of businesses come to us that require a word-for-word privacy, terms, complaints (dispute resolution), and General Disclaimer on their website, and ACL holders are sensibly requiring the sea of websites managed by their credit representatives to be kept up-to-date. Once printed, these disclaimers are usually managed via a non-controlled email… [ Learn More ]

The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured . The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique… [ Learn More ]

There's no easy way to stop spam and scam phone calls. We looked at building a mobile application that'd rely on user data to build a reliable and open freely-available database but the process required garnishing millions of local users... but this process was just unreasonable and outside our areas of focus. The fact that… [ Learn More ]

We provide a large number of forms via Yabber integration, meaning that lead forms, event forms, referral forms, fact find reports, property forms, and others, may all be quickly created and then included on your website in a number of ways (our supports shortcodes, Elementor drag-and-drop forms, significant automation, form escalation,… [ Learn More ]

LoanOptions.AI are an asset finance company that leverages their technology by making it available to mortgage brokers. Asset finance filter through to LoanOptions, while home loan leads are fed back to brokers. We've had a couple of our own brokers partner with the company so we built a standalone WordPress plugin to quickly enable the… [ Learn More ]

Around March this year we had a client ask to have default page titles and formatting modified on around 70 pages. The request exposed a weakness in the architecture that prevented easy modification of page titles on a large number of pages, and with a recent update to the website framework,… [ Learn More ]

We've recently updated the 'Testimonials' website and Yabber module, and the changes are significant enough that they require a reintroduction to the feature. Some like reviews. Others don't. We don't. In the broking world, however, and in the broader finance space in particular, reviews serve a valid purposes, and in a world populated with copious… [ Learn More ]

A couple of years ago we introduced a that'd return formatted rates within a style of textbox. On the back of a recent request from a client, we've created a new style of featured panel that'll return a similar lender rate textbox that is managed entirely from Yabber. While the former… [ Learn More ]

There are dozens of ways in which you may render lender data on your , and this data includes page-level archives that'll return information in an indiscriminate manner to support your funnel and educate your clients. These archives are supported by various panels and widgets that are used to showcase data of… [ Learn More ]

In creating the of our , we've had to create various elements that'll support different types of navigation. The first of these tools is the 'Link Block' module, and this article introduces the very basic feature. Similar to the module, the feature simply creates a block… [ Learn More ]

We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component in the Website… [ Learn More ]

The FAQ system we incorporate into our is both 'similar' and fundamentally different to the design of typical websites. The has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to 'fixing', so they… [ Learn More ]

Built on the back of our Lender Data API, and supplementing features such as Lender Widgets, Rate Ribbons, Rate Blocks, Lender Archives, and Lender Product Pages, we've just released the Lender Document (and Media) APIs. Our is now shipped with an Elementor Block that'll enable the features we're about to describe.… [ Learn More ]

We've provided the leading digital solution to the mortgage industry since 1997... and we've never sold leads, and we never will in the manner the industry is accustomed. We believe that every business should have the capacity to generate its own leads and support its own business growth without any reliance on a marketing company.… [ Learn More ]

We recently conducted an experiment in Artificial Intelligence that required highly accurate speech-to-text and text-to-speech functionality. In short, we assigned mortgage broker tasks to an AI and had the system carry a loan (with supervision) from a website-based AI-enquiry through to 'settlement'. The results give us a very clear indication of how the industry might… [ Learn More ]

This article is intended for clients, and it provides an update to the core Saturn functionality that'll be introduced to each website by default in the near future. In light of the ridiculous success the Saturn program has enjoyed, we're building in core location-based data into the back of the … [ Learn More ]

We’ve had a Screenshot API for around 15 years, introduced mainly to support preview pages for our and Fat.ly Short URL services and SEO analytics tools, but it is also used as a general tool available to clients. We've recently updated the API and this article introduces how the revised tool is used.… [ Learn More ]

We've made a lot of weather-related functions, tools, and data, available in the past, and we're only now in the process of rationalising all the features into a dedicated Elementor meteorological block. Following on from an article the introduced video and GIF , this article will introduce the updated Metar features… [ Learn More ]

A number of years ago we built a wrapper API for radar data provided by the Australian Bureau of Meteorology. Supplementing terabytes of meteorological data sourced from around the world, our suite of tools saw significant adoption by certain clients because of the ease of which compelling weather information could be created and shared. The… [ Learn More ]

LoanQ is designed for mortgage brokers and and dealerships to facilitate various types of applications from within a portal that provides compliance tools, and various gateways for ACL-holding businesses. Based in Serbia but managed from Australia, the SalesTrekker-centric platform provides forms that submit applications directly to the platform, and management of these forms are the… [ Learn More ]

The HTML <details> tag is a lesser-used HTML tags which often negates the need to use fancy-pants JavaScript to return 'hidden' content. The is and Elementor widgets that makes the creation of dynamic website content easy, and despite providing a number of shortcodes for fancy… [ Learn More ]

This article introduces you to an updated customer referrer form. Integrated with our EDGE module, the form provides a digital conduit that supplements that often-awkward referrer conversation. The form is just a form, but on the backend it's used as part of the EDGE program to introduce your referrer program to clients, and the digital… [ Learn More ]

We've written a large number of YouTube shortcodes over the years, but as WordPress and YouTube have evolved, and as we've added more features to Yabber and our , some of our have become partially obsolete, and the functionality in some of those tools fail to take advantage of the… [ Learn More ]

One of the last sliders we're introducing to the in the short term is the video slider. Very much incomplete for reasons we'll introduce shortly, the slider simply shows videos sourced from or . Why does a company focused on business growth and lead generation build website… [ Learn More ]

We've created a large number of sliders recently that replace various legacy website features. The slider introduced in this article show selected post type content as sliding panels. The feature may be used anywhere with a drag and drop Elementor widget or shortcode, with the expectation that it will be used on the front page… [ Learn More ]

A few brokers have contacted us lately to ask if we 'assist with lead generation', and the confusion is one that is easy given we invest quite a lot into a . The reason we apply effort to your website because it leverages your promoted (and organic) funnels enormously. You cannot and… [ Learn More ]

Of all the calculators you will use on your , the Debt-To-Income Ratio Calculator and LVR Calculator are the easiest to use. They both accepts just two fields, and both return a relatively generic response. This article introduces an additional LVR Calculator, and a new DTI calculator tool. The mortgage broker website… [ Learn More ]

Some time back we introduced our basic form. Unlike the typical industry experience employed by many brokers, our Fact Find report will immediately return results back to a user based on lenders for which you're qualified, it'll send a PDF report to the user based on their report responses, and an… [ Learn More ]

All website users have different objectives, or they are looking for your experience to return a specific type of relevance, and you cannot and will not achieve the degree of success that digital is meant to return by a linear customer journey when that excursion is taking them in the wrong direction. Nor will you… [ Learn More ]

In this article we're going to show you exactly why our standard Facebook and organic funnels returns than competing products. Without exposing our closely guarded secrets, we'll show you a mechanism that'll optimise just your top of funnel subscription, or that part of the funnel that ingests a user into your early… [ Learn More ]

Some time back we introduced a relatively obscure module on your website to support and courses. Introduced as a module that was "useless until proven otherwise", it wasn't linked in any serious way because the delivered product didn't include any tutorials or courses. The idea was that the resource might be developed… [ Learn More ]

Shortcodes are a 'find and replace' feature on WordPress websites. A shortcode pattern is identified in your post or page, and that string of shortcode text is replaced with dynamic or other content. Your blog article content should be dynamic and come alive, and shortcodes might play a big part in making this happen. It… [ Learn More ]

We recently updated our 's 'Education' module to be more robust and scalable, and more importantly, we created the mechanism for the inclusion of one-click on your website. In order to test the back-end tech required to push courses of various kinds, we created a basic RBA page as… [ Learn More ]

We've recently updated the employment module on our . Designed to mimic the presentation of various job search websites, such as Seek, the facility provides a secondary method for you to make employment known. Since the tool is very rarely used, this module was formerly managed by the standalone 'BM Employment'… [ Learn More ]

We recently updated the Reviews module on our . The module takes full advantage of Yabber's automation, and the system seamlessly integrates with the Elementor framework that is the backbone of our website architecture. The former Reviews module wasn't nearly as robust as required, and it only provided for a shortcode option… [ Learn More ]

In writing an article on our we defaulted to our '' feature to add a number of related posts in an accordion format towards the bottom of the page. However, in creating our 'Related' panels we quickly realised that we were simply including all articles assigned to the same… [ Learn More ]

Marketing is meant to be simple, and it is. Using our systems, and applying around 7-minutes of effort, you may manufacture marketing campaigns that are infinitely superior to the charlatans selling 50 leads for $8000... and you'll pay cents on the dollar for far more effective and compliant results. Packed with hundred of features, an… [ Learn More ]

The we provide clients, and the associated , was built in such a way that various types of functionality was progressively drip-fed to the system. While this evolution hasn't had an impact on the user experience, it has certainly introduced superfluous code on the backend. To mitigate this… [ Learn More ]

As part of a recent update to our mortgage , we introduced what we call the BM Box to support some basic content and navigation panels. Elementor provides a large number of box-style features, but none that were suitable for our purpose, so we created the BM Box as a multi-purpose… [ Learn More ]

Some time back we introduced , product , and associated product data to our . Their inclusion on your website, and when used as part of a subscription funnel of any kind, will have a tremendous impact on engagement and conversions. This article introduces a significant update to… [ Learn More ]

The more videos you have on each page of your website, the more likely you'll attract the attention of your user or convert them in some way. This is a . The more engaging and relevant video you have on each page also has a direct impact on the success of your… [ Learn More ]

Some time back we introduced a facility in Yabber to and bios - an essential component of any website. However, despite the simplicity of the system, there were some that struggled to use it. On our end, we didn't provide much by way of customisation, so the module was always… [ Learn More ]

Some time back we introduced the that is a default component of the framework we provide clients. Supported by around a dozen different of various kinds, the archive is provided in three tiers: lenders, lender parent products, and lender product pages, with the latter providing… [ Learn More ]

In the finance world you'll often have to embed PDF documents into your website. This article introduces some of the tools we make available that permit a user to access PDF resources inline, through BM's PDF Modal Viewer, or via a download. We'll also introduce a basic Elementor block that permits you to drag-and-drop any… [ Learn More ]

The MFAA and FBAA both provide a suite of calculators for brokers for their website. The fact that they're one of the top search terms in virtually all search engines points to their importance, although simply having them won't mean that your website will be found by virtue of your calculators - it won't (this… [ Learn More ]

In this article we seek to detail basic functionality provided by way of our shortcode. We've touched on various types of links hundreds of times in the past which did nothing but confuse those that use the tools. This article seeks to rationalise the link experience and describe the super-simple way in which links… [ Learn More ]

The funnel framework, , and we provide clients is far superior to comparable products in a number of ways, and one of the many features made available within Yabber and our website framework that supports our claim is conditional content, or content that is served to individual website users… [ Learn More ]

Part of the forthcoming designed to simplify your is our Related and Series module. The module provides a facility to create and manage global blocks of related content, or a series of connected articles. We've long struggled with the various ways in which to return related content to… [ Learn More ]

Scrollable is a content tool we've introduced as part of our '' module, and downline to Yabber's parent . Scrollable simply allows you to include blocks of content in a scrollable window for those cases where you choose to contain large amounts of text in a smaller contained area. An option to… [ Learn More ]

In a previous article we introduced Yabber's ' module, and how the system is used as part of your simplified content creation strategy. If you're unfamiliar with the Block concept, and in brief, they're simply a block of content that is created on Yabber and then referenced anywhere on your website. Changes made to… [ Learn More ]

Given that website and business content is ridiculously important, and since very few brokers assign the necessary time to improve upon their digital footprint, we decided to improve upon Yabber's content modules with a program we're calling . The Contentus module is a parent module that'll support our existing suite of tools that'll allow… [ Learn More ]

For as long as we've been around we've provided a '' plugin to the general public, and we've integrated an extensive quotes module in Yabber to provide access to around 100k general quotes, and well over 3-million cinematic quote for use on or on . On the back of… [ Learn More ]

Around 5 years ago we introduced modals to our . One of the defining features of the popup plugin was the facility to serve a popup to a user based on a resolved state - is was very good. When we migrated to a framework that utilised we essentially ditched… [ Learn More ]

Our method of creating internal links modals, tooltips, images, and other resources is very unique. The most recent addition to the link shortcode - a we use to return a vast array of functional links - is conditional tooltips, and this article will introduce what they are, how they work, and how… [ Learn More ]