The following section looks at advertisements from successful historic campaigns that had an impact on the manner in which the market perceived their position in the market and helped shape the brands. You should download our Marketing Guide to gain an appreciation of positioning in general and in broader advertising. … [ Learn More ]

I'm exposed to competing definitions of positioning, differentiation, targeting, and points of difference every day, so this article seek to provide a basic understanding of what part each of them plays in your marketing and advertising efforts. The article supports another titled "" that… [ Learn More ]

The mortgage broker website framework should be understood as two systems operating at once. On the surface, the architecture of the website tells the story of the business through a compliant public-facing infrastructure that forms the basis of a coherent framework. The page and content architecture gives your website depth, credibility, search value, education value,… [ Learn More ]

The advertising of mortgage interest rates occupies a unique position within consumer protection law. Unlike most forms of commercial advertising, the promotion of credit products is subject to an unusually prescriptive legislative framework that attempts to reconcile two competing realities. On one hand, consumers require simple and accessible indicators by which to compare competing mortgage… [ Learn More ]

One of the most overlooked requirements in Australian financial advertising is the prohibition on creating a misleading "overall impression" in advertising or during the top-of-funnel subscription experience - even when every individual statement in the ad is technically true... and there's thousands of ads playing out right now that are technically (and usually clearly) illegal.… [ Learn More ]

The level of statistical integration availed to those that use Yabber (and our broker website) was always industry leading. However, with over 100 modules that feed statistical data into our conditional engine, the system started to become fragmented, and with a massive focus on 'behavioural analytics', we determined an update was necessary. System growth led… [ Learn More ]

The fuel that feeds Search Engines is content that fulfils Google's expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It's not rocket science. We've borrowed Google's EEAT attributes as part of our own Magic… [ Learn More ]

It was back in 2018 that we made the nature of our Matrix API known to the industry, although we'd used it internally for a number of years prior. With a pending SSL requirement imposed by Google back in 2018, we ran various assessments that assigned with an SEO score, and… [ Learn More ]

Our first comparison engine dates back to around 2006 when the feature effectively occupied the front page of my iChoice website. It later become a backend feature, and since I left the business it's a tool that we've only made available to our former Platinum clients. An article titled "" details… [ Learn More ]

The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured . The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique… [ Learn More ]

We provide a large number of forms via Yabber integration, meaning that lead forms, event forms, referral forms, fact find reports, property forms, and others, may all be quickly created and then included on your website in a number of ways (our supports shortcodes, Elementor drag-and-drop forms, significant automation, form escalation,… [ Learn More ]

LoanOptions.AI are an asset finance company that leverages their technology by making it available to mortgage brokers. Asset finance filter through to LoanOptions, while home loan leads are fed back to brokers. We've had a couple of our own brokers partner with the company so we built a standalone WordPress plugin to quickly enable the… [ Learn More ]

Around March this year we had a client ask to have default page titles and formatting modified on around 70 pages. The request exposed a weakness in the architecture that prevented easy modification of page titles on a large number of pages, and with a recent update to the website framework,… [ Learn More ]

We've recently updated the 'Testimonials' website and Yabber module, and the changes are significant enough that they require a reintroduction to the feature. Some like reviews. Others don't. We don't. In the broking world, however, and in the broader finance space in particular, reviews serve a valid purposes, and in a world populated with copious… [ Learn More ]

A couple of years ago we introduced a that'd return formatted rates within a style of textbox. On the back of a recent request from a client, we've created a new style of featured panel that'll return a similar lender rate textbox that is managed entirely from Yabber. While the former… [ Learn More ]

There are dozens of ways in which you may render lender data on your , and this data includes page-level archives that'll return information in an indiscriminate manner to support your funnel and educate your clients. These archives are supported by various panels and widgets that are used to showcase data of… [ Learn More ]

In creating the of our , we've had to create various elements that'll support different types of navigation. The first of these tools is the 'Link Block' module, and this article introduces the very basic feature. Similar to the module, the feature simply creates a block… [ Learn More ]

We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component in the Website… [ Learn More ]

The FAQ system we incorporate into our is both 'similar' and fundamentally different to the design of typical websites. The has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to 'fixing', so they… [ Learn More ]

Built on the back of our Lender Data API, and supplementing features such as Lender Widgets, Rate Ribbons, Rate Blocks, Lender Archives, and Lender Product Pages, we've just released the Lender Document (and Media) APIs. Our is now shipped with an Elementor Block that'll enable the features we're about to describe.… [ Learn More ]

We've provided the leading digital solution to the mortgage industry since 1997... and we've never sold leads, and we never will in the manner the industry is accustomed. We believe that every business should have the capacity to generate its own leads and support its own business growth without any reliance on a marketing company.… [ Learn More ]

We recently conducted an experiment in Artificial Intelligence that required highly accurate speech-to-text and text-to-speech functionality. In short, we assigned mortgage broker tasks to an AI and had the system carry a loan (with supervision) from a website-based AI-enquiry through to 'settlement'. The results give us a very clear indication of how the industry might… [ Learn More ]

What we'll introduce in this article is one of the proprietary 'secrets' we've maintained for around 20 years. As we've made more details of our Satellite success freely available, more and more are making attempts to get into the space we're about to describe, and since none of the typical leadgen crowd can compete with… [ Learn More ]

LoanQ is designed for mortgage brokers and and dealerships to facilitate various types of applications from within a portal that provides compliance tools, and various gateways for ACL-holding businesses. Based in Serbia but managed from Australia, the SalesTrekker-centric platform provides forms that submit applications directly to the platform, and management of these forms are the… [ Learn More ]

This article introduces you to an updated customer referrer form. Integrated with our EDGE module, the form provides a digital conduit that supplements that often-awkward referrer conversation. The form is just a form, but on the backend it's used as part of the EDGE program to introduce your referrer program to clients, and the digital… [ Learn More ]

We've written a large number of YouTube shortcodes over the years, but as WordPress and YouTube have evolved, and as we've added more features to Yabber and our , some of our have become partially obsolete, and the functionality in some of those tools fail to take advantage of the… [ Learn More ]

One of the last sliders we're introducing to the in the short term is the video slider. Very much incomplete for reasons we'll introduce shortly, the slider simply shows videos sourced from or . Why does a company focused on business growth and lead generation build website… [ Learn More ]

We've created a large number of sliders recently that replace various legacy website features. The slider introduced in this article show selected post type content as sliding panels. The feature may be used anywhere with a drag and drop Elementor widget or shortcode, with the expectation that it will be used on the front page… [ Learn More ]

A few brokers have contacted us lately to ask if we 'assist with lead generation', and the confusion is one that is easy given we invest quite a lot into a . The reason we apply effort to your website because it leverages your promoted (and organic) funnels enormously. You cannot and… [ Learn More ]

Of all the calculators you will use on your , the Debt-To-Income Ratio Calculator and LVR Calculator are the easiest to use. They both accepts just two fields, and both return a relatively generic response. This article introduces an additional LVR Calculator, and a new DTI calculator tool. The mortgage broker website… [ Learn More ]

Some time back we introduced our basic form. Unlike the typical industry experience employed by many brokers, our Fact Find report will immediately return results back to a user based on lenders for which you're qualified, it'll send a PDF report to the user based on their report responses, and an… [ Learn More ]

For as long as we've been operating, we've had a suite of complimentary plugins made available to mortgage brokers. The most 'valuable' of these plugins is one that we called Funnels - a completely complimentary plug-and-play website plugin that'd create full-featured funnels on activation. To obtain the plugin, we required that a user simply download… [ Learn More ]

All website users have different objectives, or they are looking for your experience to return a specific type of relevance, and you cannot and will not achieve the degree of success that digital is meant to return by a linear customer journey when that excursion is taking them in the wrong direction. Nor will you… [ Learn More ]

In this article we're going to show you exactly why our standard Facebook and organic funnels returns than competing products. Without exposing our closely guarded secrets, we'll show you a mechanism that'll optimise just your top of funnel subscription, or that part of the funnel that ingests a user into your early… [ Learn More ]

This month we introduced some changes to our . For many brokers, their priority is owning a website that provides a compelling funnel-based presence that genuinely converts, but they're not necessarily interested paid or promoted lead generation options - the reason for which the early framework was built, so we have… [ Learn More ]

Some time back we introduced a relatively obscure module on your website to support and courses. Introduced as a module that was "useless until proven otherwise", it wasn't linked in any serious way because the delivered product didn't include any tutorials or courses. The idea was that the resource might be developed… [ Learn More ]

Shortcodes are a 'find and replace' feature on WordPress websites. A shortcode pattern is identified in your post or page, and that string of shortcode text is replaced with dynamic or other content. Your blog article content should be dynamic and come alive, and shortcodes might play a big part in making this happen. It… [ Learn More ]

We recently updated our 's 'Education' module to be more robust and scalable, and more importantly, we created the mechanism for the inclusion of one-click on your website. In order to test the back-end tech required to push courses of various kinds, we created a basic RBA page as… [ Learn More ]

We've recently updated the employment module on our . Designed to mimic the presentation of various job search websites, such as Seek, the facility provides a secondary method for you to make employment known. Since the tool is very rarely used, this module was formerly managed by the standalone 'BM Employment'… [ Learn More ]

We recently updated the Reviews module on our . The module takes full advantage of Yabber's automation, and the system seamlessly integrates with the Elementor framework that is the backbone of our website architecture. The former Reviews module wasn't nearly as robust as required, and it only provided for a shortcode option… [ Learn More ]

In writing an article on our we defaulted to our '' feature to add a number of related posts in an accordion format towards the bottom of the page. However, in creating our 'Related' panels we quickly realised that we were simply including all articles assigned to the same… [ Learn More ]

Marketing is meant to be simple, and it is. Using our systems, and applying around 7-minutes of effort, you may manufacture marketing campaigns that are infinitely superior to the charlatans selling 50 leads for $8000... and you'll pay cents on the dollar for far more effective and compliant results. Packed with hundred of features, an… [ Learn More ]

The we provide clients, and the associated , was built in such a way that various types of functionality was progressively drip-fed to the system. While this evolution hasn't had an impact on the user experience, it has certainly introduced superfluous code on the backend. To mitigate this… [ Learn More ]

As part of a recent update to our mortgage , we introduced what we call the BM Box to support some basic content and navigation panels. Elementor provides a large number of box-style features, but none that were suitable for our purpose, so we created the BM Box as a multi-purpose… [ Learn More ]

Some time back we introduced , product , and associated product data to our . Their inclusion on your website, and when used as part of a subscription funnel of any kind, will have a tremendous impact on engagement and conversions. This article introduces a significant update to… [ Learn More ]

The more videos you have on each page of your website, the more likely you'll attract the attention of your user or convert them in some way. This is a . The more engaging and relevant video you have on each page also has a direct impact on the success of your… [ Learn More ]

Some time back we introduced a facility in Yabber to and bios - an essential component of any website. However, despite the simplicity of the system, there were some that struggled to use it. On our end, we didn't provide much by way of customisation, so the module was always… [ Learn More ]

For virtually our entire time in business, we've refrained from making one broker known to another. We've discouraged testimonials (we have brokers delete them when they're created), and we've operate in the shadow of the performance of our brokers. There's a lot of reasons for this... not the least of which is that some brokers… [ Learn More ]

Solis, translated from Latin literally means ‘Sun’, and our Solis system was named as such because the feature may become the centre of your marketing universe. The system does in a single click what might otherwise take days or weeks to manufacture, and what others charge thousands to provide (usually using a mashup of dodgy… [ Learn More ]

For over 15-years we used a website plugin to generate landing pages and assign the appropriate split landing groups. The former plugin (now retired for nearly four years, and forming the basis of our free '' plugin) was brilliant but it seriously limited our capacity to automatically create client landing pages and campaigns as… [ Learn More ]

My opinion on fact find reports is one that goes against popular industry opinion. Based on my own experience as a broker, and with nearly 25 years supporting brokers' marketing efforts to justify my claim, I can categorically state that fact find reports as currently used by the industry rarely serve a purpose unless they're… [ Learn More ]

The reason our marketing funnel returns far more leads and business than competing solutions made available to the market is attributed to a large number of factors, with just one of them being the Venus Report. In this article we'll look at the Venus report in more detail than previously introduced, and we'll detail exactly… [ Learn More ]

If you're engaging with paid or organic promotion of any kind it's likely you're familiar with the conversion-based objective of a landing page. For those that aren't familiar with the concept, the landing page is simply a page that does little else than focus attention into the top-of-funnel subscription and offer,… [ Learn More ]

A digital media strategy is one that is focused on your advertising and creative direction, content creation and delivery, social media strategy, workflow management, and most importantly of all, how your results are measured, and what you have in place to act upon the to your organisation. In essence,… [ Learn More ]

If there’s any one secret to business success, hundreds of millions in turnover derived from our online and offline campaigns tells us that it's those businesses that cleverly craft compelling online marketing campaigns, and build immersive organic marketing funnels, that predictably prevail over all overs. The one common denominator that the successful businesses have is… [ Learn More ]

A lot of advertising we see on now makes one massive and inexcusable conversion-blocking mistake - the advert links to a conversion-blocking 'quiz' on first contact that requires a user answer a bunch of 'qualifying' questions. In this article we'll describe how you can multiply the effects of your advertising and improve upon… [ Learn More ]

Regular and relevant contact with your mailing list subscribers by way of a newsletter is essential; the email is entirely expected, non-intrusive, and further connects your audience to your expertise. For most brokers, however, a newsletter is somewhat of a roadblock. The technical skills necessary to manufacture a magazine-style newsletter takes time and creating the… [ Learn More ]

We’ve had our Borealis program running for nearly 15 years. In that time we’ve sent what must be hundreds of thousands of articles to hundreds of websites as part of our standalone product. With the revised nature of our service we’ve integrated the basic program directly into making it available to all brokers… [ Learn More ]

In a previous article we introduced the far-reaching compliance requirements around client communication, and the need for brokers to have access to a . In this article we seek to identify the necessary components for an effective email marketing system, and we demonstrate how we've built our own fully integrated email… [ Learn More ]

This article introduces the text messaging marketing module that is part of the . Subsequent articles will introduce how the module should be used, and what benefits might be derived from very strategic text messaging campaigns. Our text messaging module is fully integrated in that the one system… [ Learn More ]