Let's look at the minimum collection of finance product types you need to include on your broker website. You don't have to promote them all, but they absolutely need to be there.
The magic of these pages comes from the dynamic and conditional elements that are applied when we resolve user objectives.
The collection of these pages are 'cornerstone' pages in that they're the foundation for all other content. They're usually evergreen in that they 'usually' (for other brokers, anyhow) don't change a great deal.
As you would expect, each page includes a calendar-integrated booking form and at least one video - exclude either of these staples and the page may as well not exist, and it certainly won't facilitate conversions (and it won't be found in Search).
