In early 1963 a music writer and publisher, Sean O'Mahony, (who already published a magazine about the music scene called Beat Instrumental) heard PleasePlease Me and asked Brian Epstein if he could publish a magazine devoted to the Beatles. Epstein and the groupagreed and the title launched in August 1963 with a print run of 80,000. By the end of the year circulation had grown to 330,000 copies per month.O'Mahony edited the magazine under the name of Johnny Dean.
The magazine's photographer, Leslie Bryce, had unrivalled access to the group throughout the 1960s, travelling the world and taking thousands of photographs. In addition, Beatles roadies Neil Aspinall and Mal Evans wrote many of the articles,and artist Bob Gibson created numerous cartoons and caricatures of the fab four on a regular basis. (He eventually did the cartoons for the Beatles' 1967 Magical Mystery Tour EP-set/US-album booklet.)
In May 1976 O'Mahony revived the publication and republished all 77 original issues surrounded by eight (later sixteen) pages of new Beatles news and articles. The reissue programme was completed in September1982, coincidentally at a time when interest in the band was high due to the impending twentieth anniversary of "Love Me Do". Consequently, the decision was taken to continue the magazine with all new content. Publication continued until January 2003 (issue321) when it once again ceased.
Sean O'Mahony retired from publishing in 2002 and died in 2020.