RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.74% (6.40%*) • Investment PI: 5.49% (6.32%*)

Alaska Airlines Commercial from 1984

Alaska Airlines Commercial from 1984

This Alaska Airlines commercial is brilliant. In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry over the last 25 years. The advert pokes fun at the concept of lowering the costs of travel by suggesting that one day, in the future, airlines may even have the mordacity to charge for use of the in-flight lavatory. Interestingly, Alaska's idea of cost cutting with meals is to compromise on the quality rather than eliminate them completely.

"Many airlines offer reduced rate fares. Unfortunately that's not all they've reduced. It makes you wonder... what's next?"

Ironically, Alaska's "unrealistic" assumption that an airline would be greedy enough to charge for in-flight lavatory facilities has partially come true, with Ryanair taking out the award for cheapness. Although Boeing rejected Ryanair's claims for coin-operated toilets citing safety concerns, I wouldn't be surprised if Boeing simply dismissed the concept to preserve what's left of any dignity in the industry.

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  E. Australia Standard Time [ UTC+10, Default ] [ CHECK TO CHANGE ]

  Want to have a chat?


Like this article?

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment