For all past, present, and future clients, we’re running a revised webinar series starting the end of this month (focusing on paid promotion). The only major change to our former program is that we’ve added a session on using our email, SMS, and forms system. The way it works is simple. We’ll send you a pre-recorded one-hour webinar so you
The non-compliant madness continues. Of all the broker ads on Facebook that currently display rates, over 92% aren’t compliant. Just crazy.
I came across these two dodgies within a few seconds of each other. Remember, it’s illegal to purport or suggest that you have a news endorsement when it isn’t legitimate, even if the news source is fictional. This deception is heavily enforced in the finance industry. The fake Fin Review ad opens up the business to litigation of a different
A short time back we reintroduced our ‘Rescue’ program. We negotiated back and forth with our insurer and lawyers for a few months before introducing the first insured marketing service in the country (at least I think it is). Our claim: Triple your results or $1m. That’s one million dollars. It started at $20k. It really is that simple. We
With great power comes great responsibility. When the mortgage industry accounts for over 75% of all volume, one expects that industry to represent themselves with honesty and integrity. The biggest reason it *isn’t* okay to use rates in your advertising is if you’re using them to bait consumers into forming a false impression. In other words, you want to trick
UPDATE. We’ve reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we’ll increase your conversions by 300% or give you $25’000 (increased by 5k). The point of the exercise is to showcase and expose the nonsense programs floating
We’ve reintroduced a program for those that have invested in poor advertising programs. If you come to us from lower-performing and non-compliant programs such as Broker Grow, Bizleads, and a few others, we’ll increase your conversions by 300% or give you $20’000. The point of the exercise is to showcase and expose the nonsense programs floating around the market. This
I’ve spoken of the illegal ‘Mortgage Magnet’ operation in the past, so I won’t repeat myself. The comments on this ad (taken at 10FEB2025, 12.23AM) shows the lack of comment oversight. Such a scam. Any ACL holder that doesn’t police their downline advertising or lead source should be considered in breach of legislation.
This might be obvious to many of you, but it’s one of those toilet-tactics that’ll add an easy 50m to your operation with minimal effort (1m a week is worst-case). There’s only a handful of brokers I work with that do what I’m about to describe and they’re all seeing great results. Banks have big advertising budgets, and their ads
The Re-Mortgage brand run by ‘Mortgage Magnet’ is one of the most dishonest leadgen services in the industry. They engage in false advertising, predatory practices, fraud, and they disregard about every piece of legislation designed to protect consumers. They’re an example of ‘Worst Interest Duty’. We’ve critiqued Mortgage Magnet numerous times in the past (in fact, in the last week
The reason I occasionally carry on about the (lack of a) comparison rate in advertising isn’t just because it’s illegal, or because it highlights a bigger picture issue with broad business compliance. The reason the bread-and-butter requirement grinds my gears is because the rate is used to deceive consumers. There’s a word for *knowingly* and deliberately deceiving a consumer: fraud.
For the last few years we’ve made attemps to call out illegal, non-compliant, unethical, or offensive financial advertising. Originating mainly from pay-per-lead services, the plethora of deceptive finspam has left a permanent stain on the industry’s underpants. We were fortunate to be asked to provide advice and guidance to various groups over the last year, and it’s great to see
