As the pandemic developed and personal hygiene became a matter of global urgency, KFC’s renowned, 64-year-old slogan 'It’s Finger Lickin’ Good', all of a sudden seemed a tad inappropriate. So the brand paused it, and last year they 'sampled' the catchphrases from other brands such as Nike, L’Oréal, Red Bull, Ronseal and McDonald’s.
The artworks simply show a bucket of KFC chicken captioned with various recognisable taglines borrowed from Nike “Just Do It”; Snickers “You’re Not You When You’re Hungry”; Tesco “Every Little Helps”; Johnson’s Baby Shampoo “No More Tears”; Marmite “You Either Love It Or Hate It”; Ronseal “Does Exactly What It Says on the Tin,” and even close rival McDonald’s “I’m Lovin’ It”. L’Oréal’s “Because You’re Worth It,” and Red Bull’s “Gives You Wings,” seem to be a perfect fit!
Whether this is technically legal remains to be seen.
