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Example Interest Rates: Home Loan Variable: 1.99% (2.01%*) • Home Loan Fixed: 2.74% (2.41%*) • Fixed: 2.74% (2.41%*) • Variable: 1.99% (2.01%*) • Investment IO: 2.2% (2.86%*) • Investment PI: 1.94% (2.9%*)

Website Conditional Forms · SOCIAL ARCHIVE ·

Website Conditional Forms

We all know it's utterly ridiculous to force a bunch of invasive questions at the top of funnel.(subscription forms, downloads etc.), so it's your *second* page, or the page that you redirect to after a subscription, that applies more subtle funnel pressure. However, a single catch-all 'thank you' page is a wasted opportunity :the second page should be different based on the type of interaction and engagement, such as calendar booking or subscription.

Because we apply the only Outlook-integrated calendar form in the industry (the drag-and-drop form is supported by up to 35-points of automaton) we're able to apply our escalation strategy immediately - the funnel journey starts straight away (delivering a relevant and entirely *personalised* experience).

Because every page on your website is a potential organic entry point, and therefore a type of landing page, your forms should be everywhere. Any page-view your ask of a client objectively diminishes conversions... and that's why we provide a one-click Yabber module that'll assign forms to appropriate pages and locations on your website.

The website we provide brokers has around 120 standard pages, and tens of thousands of pages when you consider Bank Data and search tools, meaning that there are thousands of 'landing pages' on your website to supplement the purpose -built assets used in company with paid promotion.

When a user submitted a form it is what we call a declaration, because they're telling us what interests them. The website we provide brokers has the capacity to change shape and serve alternate content specific to that user. This allows the website to craft out navigation pathways and experiences that are far more likely to result in conversion.

The proprietary conditional redirects our brokers use its just one of hundreds of reasons they attract more organic leads, and convert more existing websites traffic, than any of their competitors.

Your website is the centre of your funnel experience and has the capacity to fundamentally change your business for the better by providing support for your paid and organic traffic.

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We all know it's utterly ridiculous to f

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