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This is an important note for clients. We've updated the 'Formly' module on your website and in Yabber. We're migrating all foms manually over the next couple of days, so you might experience some minor disruptions. This major update coincides with the new Trigger and Email Marketing features, but the first step is migrating your forms.There are a large number of stylistic and functional changes in Formly, but it's the backend where you'll see the majority of updates. When building a form (now a 10-second process), you may use recycled components, such as calendar options, images, or redirect profiles. The number of changes and new features is seriously significant. We've built an alternate booking calendar in the style of Calendly (for your website appointment page), but our option is obviously far more refined with a ton of automation. More information to follow. We'll update our FAQs/BeLearn with information and videos later this week.Why? Apart from the fact new forms were required for the property module (and property modals), the new forms are completely error-resistant in that they can't be broken by configuration errors. All other forms will be integrated with the new Formly framework, such as Fact Find, Venus, Referrals, and others, and these changes will be progressively introduced over the next couple of weeks Remember, every page on your website is a potential organic entry point, so every page is a type of landing page that requires a calendar-integrated form (made easy, of course, via our one-click form assignments). The form should then conditionally redirect to that ridiculously important second page. It's such a basic high-converting concept that most businesses ignore - just crazy.Your competitors don't have a chance.
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The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured Property Listings. The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique in that the effectiveness of the rendered widgets are supported by around 30 of our own APIs retuning data of various types. It's *very* cool. As part of this API architecture we required the inclusion of address and spatial property data, and most of this information (around 16-million pages) was all built directly into your website.The 'Streets' module shapes itself into a property matrix that has ridiculous value when the pages are leveraged as intended. The problem is that the module is not quite ready for a true production environment. To avoid having the same conversation over and over, we've updated our website with a short introduction. In short, the pages are designed to render a page that will return an option to deliver a property report (based on data obtained via third-party sources), and it gives us scope to return property listings, analytics, historical data, and other information relevant to the address. When you understand how and why the module will be developed, the early naked framework will make a little more sense.https://www.beliefmedia.com.au/website-streets-module
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Berger & Sons Paint Works, Rhodes, Sydney, 2nd August 1937.Operating since 1916, Berger was (and still is) a popular local brand (who can forget "keeps on keeping on"). In 1923 Berger Paints contributed 22,7125 litres of paint to the construction of the Sydney Harbour Bridge to protect the bridge steelwork, so they're an important part of Sydney's history. Rhodes had been part of Sydney's industrial heartland since the 1900s when it was purchased for chemical manufacturing by CSR in 1930. The following 60 years saw Allied Feeds, Berger Paints and Union Carbide operate major industrial plants in the area. As a result, the 20 hectare Rhodes Peninsula became heavily contaminated with some of the most toxic man-made chemicals on the planet, including Agent Orange.The area was developed into Rhodes Waterside by Walker Corp and is now the home to thousands of properties, commercial premises', and a shopping centre.The side-by-side comparison photo shows the broader Rhodes area in 1930 (top) and 1972 (bottom).
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Australia’s first stock exchange, located at Collins Street, looking east from Queens Street, Melbourne, 1883.In the 18 October 1852 issue of the 'Argus', Edward Khull listed 14 companies in which investors could buy shares. This was the first stock listing in Australia and led to the formation of the Melbourne Brokers Association, which traded from rented space in the Hall of Commerce on Collins Street from 1859. It was Australia's first stock exchange.From The 'Argus' publication in November 1856: "It has been the subject of constant and increasing complaint that while there are recognised marts and markets for every kind of produce, imported and otherwise, there is none for a larger and more important item in the wealth of the colony … there is no recognised Stock and Share Exchange, where quotations of stocks and shares could be made to show a real market value".The Stock Exchange of Melbourne grew out of and flourished in the economically tumultuous 1870s and 1880s when a huge influx of British capital flooded into 'Marvellous Melbourne'. It codified the behaviour of brokers, company listing requirements and trading processes. These practices remained unchanged for almost a century.The market contracted during the 1890s depression but grew again with the incredible success of mining in Broken Hill. This pattern of boom and bust drove the stock exchange through the first half of the 20th century but the stock market grew exponentially with the steady growth and diversification of the Australian economy after the Second World War.In 1987 the Melbourne Stock Exchange was absorbed into the new national trading body, the Australian Stock Exchange (ASX). Text Source: nma.gov.au.
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We uploaded videos to a client YouTube channel yesterday, and with a single block of just four hours with us the channel is now full of content and looks fantastic. We'll chop up the primary video to create a further 100 snippets or so that will eventually find their way onto social channels.Having video on a YouTube channel is obviously essential, but it's their use on your website and within your funnels where they'll deliver your business with results. Yabber is connected to YouTube, so after your videos are ingested they are optionally assigned to each and every page of your website with a simple point-and-click interface, with additional placements on your front entry page. Further, each video is sent to a dedicated video library with its own archive page (this feature gives you full control over your content and effectively creates your own self-hosted video library).Most website guys will give you a pedestrian website destined for a life filled with static mediocrity. Our broker website has over 600 dynamic features that includes around 30 big-ticket video tools (two of which are pictured). There are some 'web guys' that claim their websites convert (you've heard their pitch 100X before), but none come close to providing the array of dynamic conversion-focused features made available in our framework. When these jokers say their websites convert, we genuinely don't know what they're talking about.The opposite of extraordinary is what everybody else is doing. Simply because it's a great way of engaging with our broker clients, we'll be giving away a full session of video with the few discounted website spots we have left (we also try and record a couple of ads for use in paid promotion). You'll generally walk away with a library of around 25-30 evergreen videos. Call me on 0400 777 300.
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Note to clients. We've updated the authentication system on your website as a result of some partner discussions last week (that moved the goalposts in a very beneficial direction). Yabber manages multiple groups of contacts, such as clients, partners, introducers, referrers, property groups, and so on, and the new system will update session permissions based on user groups and sub-groups. This update also allows for more effective online courses (the education module will be modified in the next plugin release to cater a new style of course content)We avoided using the default WordPress authentication because of inherit flaws, so our system is more effective for our use case. Login forms may be rendered as forms and popup modals, and content on your website may now be hidden 'inline' requiring a user to authenticate before 'member' content is returned. It's a great system that gives you far more flexibility with your online ambitions.We've also built an Elementor Widget to render the login form or login buttons/text. Pictured is a basic popup modal login on a demo website. More details to follow.
The former Chiltern of the Bank of Australasia was designed by Anketell Matthew Henderson of Reed & Barnes Architects and constructed in 1877. The building was a fully operational branch of the Bank of Australasia until 1943 when it closed and became a private residence. The Bank building has also been an Italian Restaurant, the Mulberry Tree Tearooms/B&B and The Old Chiltern Bank Teahouse, before reverting back to a private residence in 2018.Chiltern is a town in Victoria, Australia, in the northeast of the state between Wangaratta and Wodonga.Picture of Chiltern taken around 1880 with the old bank the last large building on the left. The colour photograph shows the 'Mulberry Tree' Bed & Breakfast (source: Google), still branding the 'Bank of Australasia' markings.
Meeting with Terry and Dan from nMB. Always a pleasure hangimg out with these guys. You have to look very hard for people that are more dedicated to their brokers.
This is a note for clients. We've added a ton of features to the website framework over the last few weeks - pictured is just a few of them. Far from exhaustive, the most recent update includes an autocomplete address form that immediately redirects to a full property page, the same for an emergency search engine, and a post-type based autocomplete website search form.A large number of the updates further supports the property architecture, while others are used to support paid promotion or simply set the funnel on fire Seriously, your competitors don't have a chance.
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I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error - it was seriously impressive.I'm very clear with business owners - the video we shoot won't have much of an impact on anything unless we do something with it, and it's the raw everyday guff that'll create more nested funnel engagement. However, every business *needs* a library of evergreen cornerstone content in order to support about every digital and offline program they might have in place.Is you're doing this sort of thing yourself, please get out of the studio or office and make your location a character in your story. If you're shooting something in Construction Finance, find an early build, and if you're taking about First Home Buyers, shoot from an elevated position in one of those locations that they'll likely recognise. Don't worry about making small errors in your patter as your goal is to demonstrate your expertise and authoritativeness, and the naked unrehearsed nature of these videos will resonates with your audience in ways that rehearsed studio videos cannot and will not do.I still have two websites spots and I'm surprised they're still available. If you're in Sydney I'll throw in a session of video, and the product comes with a couple of turnkey advertising campaigns. It's a no-brainer.
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During the week I spent a large part of every day running programs for a client in Edmondson Park. The area where I worked is close to the local YBR office, and you'll note from the photo that the office has a fantastic location directly opposite the railway station. It's street-level locations with tons of 'static' and foot traffic (like this one) that led us to develop the 'TV Wall'. Yabber's 'Wall' tool basically plays social media posts as a sideshow, but these guys would be nuts if they didnt invest in a cheap 100" TV and play crafted targeted videos to the hundreds of people that transit the railway station directly opposite, and the hundreds that sit on the bus stop benches, also directly opposite.The Edmondson crowd is one that many work hard at targeting through paid promotion, yet this is the very crowd that passes by this office every single day. I've seen brokerages triple their volume overnight with the sub 2k TV investment. Invest a little more and a second screen can be used to cycle through contact information and display a QR code.Hopefully this post reaches the operator. As a side note, I worked with one of my local brokers handing out flyers for his 'FHB & Investor' event (literally 20m from the YBR office), and earlier today he filled up the last of the 130 spots. Total cost $127. He'll close 10% of those that attend. You don't make friends with salad.
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Note to clients. On the back on the Streets API, and as another necessary measure before we introduce the Property Module and website widgets, we've added a single search form on your website that'll search a single Aussie address and then immediately redirect you to a dedicated page with a ton of data specific to that location.The point of this functionality isn't just to add 16-or-so million pages to your website. It can be used to refine and filter property widgets, serve value magnets, and deliver property or broader property reports - all of which is managed in Yabber. The Core Logic style of property data is forthcoming. We've packaged a large amount of this information into the next release of the partner plugin, meaning that you'll significantly elevate the value of your offer by way of tech your partners won't find elsewhere.There's a ton of information we'll share through our FAQ module over the next week or so because the scope of all the new features is seriously significant.We've tested this 'minor' feature over the last couple of weeks with tremendous results. The number of websites users that'll search their own home simply because they can is staggering... it's then up to us to do something with that engagement.We still have a couple of website spots left. Call me on 0400 777 300.
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This is a great example of what *not* to do with forms, and it serves as an indicator of marketing mediocrity. I normally wouldn't care what anybody did with forms, but in this case, it comes from an AFG subby that promotes their marketing in a way that suggests its effective. Sadly, their presence is ridiculously bad.I required a book from a broker so I could upload it into Yabber and create some 3D book covers, so what's pictured is the second page after the subscription.First, a funnel is a journey, and the subscription funnel is the entry point into the marketing funnel, but the subscription itself has the capacity to build pathways by delivering fresh content to an engaged user. The entire funnel process is built upon the principal of 'escalation of commitment', meaning that 'what comes next' is more (or just as) important than the previous user interaction. We know that engagement, escalation, and relevance are core ingredients to a conversion - (all factors that underpin and contribute towards our expertise and authoritativeness) - so a 'simple' subscription should continue to deliver value page after page... but in the simple page used by Mortgages Australia we reach a literal endpoint.The pictured page doesn't show a video, additional resources, FAQs, fact find reports, property data, or *anything* else. There's no mention of the referring broker, or even a link to the parent website. The second page is (or should be) a gift to business owners because it allows us to guide an engaged user into a conversion funnel, so the second, third, fourth, and other pages absolutely shouldn't be wasted.For comparison, our forms are diametrically opposed in terms of functionality when compared to the pictured atrocity. We apply conditional redirections based on the first page interaction (calendar booking, phone booking, email subscriber etc), and we have the capacity to deliver conditional content so relevance is maintained. Bottom line: the second page is another landing page, as is the third page and each page that follows. Don't throw away the opportunity to further engage with an active user.
Every now and again I feel the need to prove a point because there are still brokers and other businesses that are led to believe by the leadgen charlatans that investing in (what is usually non-compliant and/or illegal) pay-per-lead services is a good idea.Paid leadgen services might charge around $18-$20'000 for the pictured 148 leads, while our broker paid just a little more than $1100 for a fully-owned and branded solution. The pictured campaigns aren't fantastic, and the lead cost is still too high (the FHB leads are normally returned for less than $5), but the broker expects to convert around 40 candidates with volume of at least 28m. Not a bad return, and he'll write more this month than he did the last 9-months.Not all campaigns work. This one did... and it'll get better over time.We have a couple of spots left before we close our books for a while. Call me on 0400 777 300.
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The pictured YouTube channel was empty yesterday. Today, there's nearly 50 videos with about a dozen more to come. The same videos (and extras) were split into about 200 snippets for social that might be used over 6 months.Time to create the library? One day. Immediate business impact? Zero. As I told James before, during, and after our shoot, the cornerstone 'evergreen' content is boring, but it's also necessary for website/funnel engagement. Any video content (or YT channel) created in isolation will have precisely zero impact on an operation UNTIL the material is built into a website and/or funnel. After the content is assigned to various 'blocks' on a website, your online experience will start to come alive - videos that live exclusively on YouTube may as well not exist Any single page is over 50X more likely to appear on the front page of Google when it includes a video, and the same page is 3X more likely to convert when compared with the typical 'pedestrian' website. When used with our every-page framework you're at least 15X more likely to make a booking when compared against the typical broker website.It's not rocket science. Inbound website traffic can come from anywhere, so every page on your website is a potential organic entry point, meaning that every page on your website is a 'type' of landing page that absolutely needs to convert. Social video content is entirely different, and we've created a ton of tools to make the process easy (and fun).Here's a stat that's difficult to ignore: of all the business we worked with that created over 200 raw short videos last year (and then sent to *all* social networks via our automated tools), every one of them wrote over $200m, with most writing far, far more (that 200 videos sounds like a lot, but it's barely a few hours of content in total). The laws of social are entirely predictable.We still have a couple of website spots available. The purchase includes your first FB ads and funnels. Call me on 0400 777 300.
I've spent a few days over the last week visiting brokers and property professionals with no real purpose. Today, it was Camden's turn.There's a ton of aggregation management in the area so I suspected they had some sort of local presence or visibility, but I was entirely wrong.What started as an unplanned walk around Argyle/High St. turned into a number of lunch bookings with the region's leading property guys. I've also booked in time the with some brokers to demo our evolved highly evolved marketing methods (one poor guy recently purchased 20 leads for $5500 which returned nothing - typical).More conversations = more conversions and wins. It's really as simple as that. As Homer one said, "you don't win friends with salad".Sure, our Facebook/Google/YouTube guys returned nearly 1000 leads today.. but they're "online leads" (it's the real-world equivalent of meeting classy woman at a McDonald's).
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Late last year we stopped taking on new website clients because we were committed to an aggregation product. However, that process is far slower than expected, so we're opening up 5 website spots for delivery within 5 days.The website is designed with an architecture that genuinely supports partners, property, information, and *conversions*. With over 270 pages (about 140 primary), and over 20-million pages if you include backend features, it feeds clients (and Search) with the industry expertise and authoritativeness necessary to build Trust and garnish funnel engagement. It's the only *real* purpose-built broker framework in the industry. The website is supported by Yabber (our marketing and social system) which includes literally hundreds of features.The package includes the standard induction sessions (customising and setup), but I'll also be giving you two full leadgen and strategy sessions. I'll introduce you to the methods our clients are using socially, digitally, and with partners to grow. We drastically increased our pricing in December, but we've reverted to pricing only marginally more than our former cost.Just in time for EOFY. Call me on 0400 777 300.
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Last Wednesday I spent most of the day with a relatively new broker that planned her first sessions sourcing and meeting potential referral partners. She found four accountants that she wanted to work with and we staggered the appointments through the day.We ran an internal program called 'Saturn' with results that exceeded any other single partner day I've had since I implemented the program back in 1997. Of the four, three accountants didn't just formally subscribe to her program during the first meeting, but they opened up their database almost immediately. The first booking popped up while driving to the second appointment. She had 82 appointments booked by Friday afternoon with more trickling in every few hours. We expect that the single day of effort will return at least 70m in volume. If the relationships are properly maintained we should see the results continue over time.Think about that potential volume. She's done in a single day what many brokers won't do in two years. She's obviously had to call in the cavalry to support the deals, but her mentor, a few others close to her, and our own office, will support the unexpected avalanche. I don't typically accompany brokers on these programs anymore, and we no longer provide the same 'managed' service. However, any broker that makes the same effort can expect results - it's entirely predicable. The caveat? One must have a formalised partner program in place, and you must approach each encounter with a bucket load of value. You don't build your business when you're sitting behind your PC processing deals. As often as I say it, and while all brokers know it, there's one fundamental growth formula that is often ignored: More conversations = more conversions.I often say that new brokers are easiest to work with because they haven't learned from industry dinosaurs, caveman mentors, or clueless coaches... and her results support my claim. I'm recording a short video with her this afternoon and I'll make it available in our FB group.
Farewell, 716385. Would you believe Trillian is also still working? ICQ would still be perfect if anybody actually used it.
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A note for clients. This is a minor feature, and is one that has existed in our website framework for a long time, but it's more relevant now as we start to expose additional partner and property features.Our address 'suggestion' autocomplete form is a plug-and-play feature. You simply assign an ID to a standard form text field and the suggestions are immediately applied (there's no code, no mess, and no text hurdles). Returned data will populate 'hidden' fields or those shown in the form. Returned attributes such as latitude and longitude may be used for mapping. The field works on keystroke and works on dozens of input permuations.The fully-owned feature was initially created for online applications, but it works across a number of modules.If you use Elementor to build forms of any type (as shown with the inset), you simply add the ID to any text field to enable the feature.Details of the extensive 'Streets API' and this specific feature will make their way into FAQ/BeLearn soon.It's a small feature, but one we don't see used nearly as often as we should.Digital matters.
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There's a property module integrated with Yabber that we've used ourselves for some time, and the features will be enabled in a plugin update we'll be pushing this month.First, why did we build a property module into a broker website? Apart from the obvious overlap with many brokers wearing many hats, the module is designed to support your property partners, and it adds additional value to the proposition offer introduced as part of our ridiculously high-performing 'Saturn' program.The latest addition to the property toolkit includes a module hidden in the back of your website that shows all streets and registered blocks - all fully searchable and references by postcode, locality, street, suburb, and other attributes.The *current* value of the module in isolation sits somewhere between pointless and extraordinary. The first client release includes placeholders for property listings, videos, and forms (filtered by generic, state, suburb, postcode, and most important, resolved interest), but this very early version doesn't do a great deal. While the updates are pushed in the latest plugin update (with all basic features automatically enabled), we'd discourage using it until we update the maps with spacial data, boundaries, and other property attributes. We expect to introduce property history, comparative pricing, and associated graphing sometime soon. Each page will obviously include a 'Property Report' form.Around 16-million pages are added but the SEO value is nullified (with 'noindex' and other pages instructions) until the full property components are enabled.It's nuts, but the property features you'll have on your website (and the associated social media features in Yabber) far exceed the capabilities of actual RE websites. The good news? You can give your partners access to a bunch of features at no cost.Clients: Keep an eye on our emails for instructions on how you can leverage the toolkit as part of your growth programs.
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Why did we add a malware/IP search engine to our mortgage broker website? It might seem out of place, but the focus of many of our articles sent to broker websites is orientated around identity protection, online scams, and digital safety, so the page is one that is (or will be) linked from these articles to further reinforce your expertise.The pages aren't linked to from any primary navigation structure, so it has to be referenced directly (basically, it's entirely hidden). No SEO value is assigned to the section because we don't want the content contributing towards your service focus, although those that find their way into the module will certainly appreciate the feature.The feature is active from websites after version 202404. Existing clients won't miss the feature but it can easily be added (details will be provided in an FAQ).As always, each page will have a calendar integrated form, video, and other converting assets. Remember that each page - regardless of its purpose - is a potential organic entry point that needs to convert.
A couple of years ago we ran an experiment where we replaced a broker with an AI. Using all our own tech, the broker had direct oversight before recommendations were made, or before communication of any type. The net result was better customer satisfaction, and better product/processing outcomes (borrowers were briefed on the AI experiment so there was an inherent bias that wasn't measured).Open AI have released ChatGPT-4o that does what we trialled, except they do it much, much better, and they do it much, much faster. You really need to check it out.Feedback on our experiment centred on the notion that borrowers will always want to talk to a real broker. With emerging AI tech, borrowers won't know the difference.
We had a brilliant broker come up from Melbourne today. Had a great day, and it didn't hurt that he kept us laughing all day.
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Important note for clients. Between 1pm and late evening, every website will go offline for a few minutes for important updates.While Yabber's new Xena statistics module is now recording data (replacing the older 'pixel'), your website will also have its own locally hosted statistics module (you won't always be a subscriber to Yabber but you'll always need the data). A broker asked us yesterday why we build our own statistical tools rather than simply use Google Analytics... and the answer is simple: Google is a reporting tool and Yabber/Xena are *marketing* tools. We record far more data than Google (with *every* interaction user-identified) and we apply defined or AI-induced triggers on the basis of a resolved understanding of traffic. We record literally every mouse movement and click (meaning we can 'replay' screen recordings), and we record page scrolls to the page level in order to generate scroll bar heatmaps (in addition to page heatmaps and sectional grid maps). Our stats are supported by Yabber's interest-based Conditional engine and BeNet AI so we can measure real-time consumer sentiment and trends. There's other graphing that are quite basic but arguably more important, such as TriP reports (page triplets), link heat, and funnel pathway analysis, with the latter including data such as the PSR, or Page Subscription Ratio. Seriously, the new Xena stats are amazing. Did you know you can automatically change your Facebook/YouTube banner on the basis of resolved website traffic? Did you know you can automatically switch out your website front page for another based on trending website traffic? Did you know you can send a user an SMS simply because they've viewed a page, or perhaps send them an email if they scroll to a particular position on a page? This style of automation is applied because our stats are more than just pretty pictures.You'll see commercial products charging over $300/month for far, far less than what I've just described, but it's all just part of our standard package.
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This is a note for clients. As you're aware, we've built what is an extremely comprehensive statistical engine for WordPress websites called 'Xena' that replaces the older module. The new system is built with an 'AI-first' architecture to support more informed marketing decisions, and it also records every conceivable type of interaction data. Xena supports the conditional engine more efficiently and integrates seamlessly with new form, trigger and social modules. It also includes its own comprehensive and fully customisable tagging system. The point of this post is reasonably insignificant, but it is important, and it relates to a feature that was long overdue for an update.Until now, we've resolved user location and timezone based on an IP address, but this method has become less and less reliable over time. The integrated calendar feature associated with every form will display a resolved timezone (in order to show your available booking slots) but it will occasionally return an invalid location if the IP address resolves incorrectly. We now retrieve the timezone and UTC offset directly from the users' browser and then save these values to session and a cookie. It is this known value that determines what (default) timezone is applied to any calendar form. Since we've used this method we've seen 100% accuracy over several thousand page views.The plugin update that'll push on Tuesday includes this new feature (and over 100 others, almost all of which are more important than what we've described). The system is currently working through the millions of Web records and migrating data into Xena. Given that we've throttled the migration to only 200k records per hour we're still nearly a full day from completion. Once done, we'll mirror the older system until the end of the month before shutting the old 'Pixel' method down completely.
I took the kids to McDonald's in Narellan today but left because it was filthy. Absolutely filthy. I figured Emerald Hills would be a good alternative because of the larger play area, so we drove there instead. The kids insisted.Despite an empty restaurant, every table was truly disgusting , and the bins were literally overflowing with stacked rubbish. Adding insult to the mess was trash from neighbouring restaurants which including Pizza Hut and KFC. The bins were worse than Narellan but the tables were a little cleaner.A terrible experience. So much to unpack from this experience for our website.
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The purpose of sharing this screenshot isn't because the lead cost is low, because it isn't, but it is within acceptable limits despite the fact the campaign is performing in the bottom 35% of all those we manage.I see businesses buy individual leads for anything between $80 and $200, and brokers will routinely purchase packs of 50 leads for around $8k. I took this screenshot when a campaign hit 50 leads to illustrate how you'd pick up a minimum of 1250 leads with the same budget, and how you would return the same volume of leads for just a few hundred. If we doubled the effectiveness of this campaign we'd pick up 2500 leads. The conversions from this volume is clear, and the advantages of taking ownership of your own business growth is evident. I've shared over 1000 examples in the past that shows how and why paid leadgen is plagued by compliance issues and illegal methodology, and I don't believe any of the leadgen charlatans can be trusted... and none of them are invested in your success.Don't buy leads. Stop the finspam.
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We're a few days away from rolling out the final update to the new Sendify (social media) module. Morphing Instagratify, Sendly, Vista (Outlook social), SendPress, and other social modules directly into a unified module (and sitting on top of the content library), there are literally dozens of seriously funky social features and tools.One of the new features is the facility to simultaneously post a poll to Twitter, LinkedIn, and your website (pictured), via Instagram! It can obviously be accomplished in Yabber as well, but the Instagram option keeps the feed alive.The new system is easier to use, more intuitive, and far, far more powerful. Integrating fully with your website, it is the *only* system in the industry that's designed with genuine AI tech to leverage your social efforts and drive leads. Paired with our amazing website, it's a winning combination. The new system is also designed to make managed social options easier to manage (with major updates to better support aggregation and franchises). Well be shutting down all social for around 48 hours from Monday to perform a migration of old data, at which time the older system will be deprecated entirely.
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Last week we dropped into an Easter event at Bunnings. I wasn't expecting much from a free event at a hardware store, but I needed some screws so I had nothing to lose.We stayed for over 2 hours. They had rides, a climbing wall, entertainment, and craft for the kids. We live in a world where we pay $50 for a showbag full of plastic junk from the Sydney Easter Show... and this event wasn't crowded, it was very community focused, clearly aimed at entertaining kids, and it was completely free.One of the activities involved decorating a pot, filling it with soil, and then planting some carrot seeds. Just a brilliant hands-dirty idea that promoted creativity and sustainability, and it's a gift of real value that has kept the kids engaged for days.Bunnings didn't ask anything of me. Nor did they try and sell me imported plastic junk that'd last less than a day. The kids took home a ton of chocolate, they didn't have to pay for drinks, and they genuinely had a great time.In the last couple of days the plants have come alive, and there hasn't been a day in the last week where I haven't thought of Bunnings or mentioned them to a visitor (and now I'm telling you).My point?When we're dealing with home loans, we often forget that it's a family home, and more often than not, we buy or invest in property for our kids.Gift baskets, hampers, champaign, and other perishables don't last and they're easily forgotten. My clients will *always* send a money box filled with a few gold coins to young children as a settlement gift (lenders will give you a ton of swag if you ask for it), and the parents will always receive a large framed historic print of their new house or suburb (they'll hang it up and you'll be an ongoing topic of thought and/or conversation). Anything you give to kids will always mean more to parents than anything you give to them. I like to think that our style of evergreen gift has the same impact on borrowers as the Bunnings plant has had on me.Think different. Be remembered.