We've created a large number of sliders recently that replace various legacy website features. The slider introduced in this article show selected post type content as sliding panels. The feature may be used anywhere with a drag and drop Elementor widget or shortcode, with the expectation that it will be used on the front page of your website.
The latest slider was designed for content sent to your website social and video archives - both blog-style archives of what is traditionally external content, such as social media posts and video. However, in the light of a little early feedback, we have updated the slider to include virtually all post types.
Social and Video Archive: The mortgage broker website we provide our clients includes links to the social, video, and various other archives in the website footer. The content fed to the social archives is part of the standard (and optional) distribution made available via the Instagratify and Vista social media modules (the former is an Instagram hashtag-based filtering tool while the latter is a method to post to social directly from a dedicated Outlook calendar) - both amazing tools. The video archive was formerly an automated tool but we've since updated the system so videos ingested by Yabber enjoy a little TLC before they're sent. Both of these archives are presented in a blog-style format with a styled page showcasing your content. They're both an excelling customer-focused and SEO tool that assigns ownership of the content you create back to you. If your website is the centre of your marketing universe (and it is), then your website should be an archive of your entire digital footprint - we shouldn't allow other networks to take ownership of our content.
The Result
To return the default slider, we'll use the shortcode of [bm_posts_slider]
. The slider isn't really intended to be used in an article, so we've used the shortcode attribute of truncate="16"
to shorten the title, and this was done simply to ensure the title doesn't wrap around multiple lines.
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This is an important note for clients. We've updated the 'Formly' module on your website and in Yabber. We're migrating all foms manually over the next couple of days, so you might experience some minor disruptions. This major update coincides with the new Trigger and Email Marketing features, but the first step is migrating your forms. There are a large number of stylistic and functional changes in Formly, but it's the backend where you'll see the majority of updates. When building a form (now a 10-second process), you may use recycled components, such as calendar options, images, or redirect profiles. The number of changes and new features is seriously significant. We've built an alternate booking calendar in the style of Calendly (for your website appointment page), but our option is obviously far more refined with a ton of automation. More information to follow. We'll update our FAQs/BeLearn with information and videos later this week. Why? Apart from the fact new forms were required for the property module (and property modals), the new forms are completely error-resistant in that they can't be broken by configuration errors. All other forms will be integrated with the new Formly framework, such as Fact Find,…
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The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured Property Listings. The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique in that the effectiveness of the rendered widgets are supported by around 30 of our own APIs retuning data of various types. It's *very* cool. As part of this API architecture we required the inclusion of address and spatial property data, and most of this information (around 16-million pages) was all built directly into your website. The 'Streets' module shapes itself into a property matrix that has ridiculous value when the pages are leveraged as intended. The problem is that the module is not quite ready for a true production environment. To avoid having the same conversation over and over, we've updated our website with a short introduction. In short, the pages are designed to render a page that will return an option to deliver a property report (based on data obtained via third-party sources), and it gives us scope to return property listings, analytics, historical…
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Berger & Sons Paint Works, Rhodes, Sydney, 2nd August 1937. Operating since 1916, Berger was (and still is) a popular local brand (who can forget "keeps on keeping on"). In 1923 Berger Paints contributed 22,7125 litres of paint to the construction of the Sydney Harbour Bridge to protect the bridge steelwork, so they're an important part of Sydney's history. Rhodes had been part of Sydney's industrial heartland since the 1900s when it was purchased for chemical manufacturing by CSR in 1930. The following 60 years saw Allied Feeds, Berger Paints and Union Carbide operate major industrial plants in the area. As a result, the 20 hectare Rhodes Peninsula became heavily contaminated with some of the most toxic man-made chemicals on the planet, including Agent Orange. The area was developed into Rhodes Waterside by Walker Corpand is now the home to thousands of properties, commercial premises', and a shopping centre. The side-by-side comparisonphoto shows the broader Rhodes area in 1930 (top) and 1972 (bottom). View on Instagram
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Australia's first stock exchange, located at Collins Street, looking east from Queens Street, Melbourne, 1883. In the 18 October 1852 issue of the 'Argus', Edward Khull listed 14 companies in which investors could buy shares. This was the first stock listing in Australia and led to the formation of the Melbourne Brokers Association, which traded from rented space in the Hall of Commerce on Collins Street from 1859. It was Australia's first stock exchange. From The 'Argus' publication in November 1856: "It has been the subject of constant and increasing complaint that while there are recognised marts and markets for every kind of produce, imported and otherwise, there is none for a larger and more important item in the wealth of the colony ... there is no recognised Stock and Share Exchange, where quotations of stocks and shares could be made to show a real market value". The Stock Exchange of Melbourne grew out of and flourished in the economically tumultuous 1870s and 1880s when a huge influx of British capital flooded into 'Marvellous Melbourne'. It codified the behaviour of brokers, company listing requirements and trading processes. These practices remained unchanged for almost a century. The market contracted during the…
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We uploaded videos to a client YouTube channel yesterday, and with a single block of just four hours with us the channel is now full of content and looks fantastic. We'll chop up the primary video to create a further 100 snippets or so that will eventually find their way onto social channels. Having video on a YouTube channel is obviously essential, but it's their use on your website and within your funnels where they'll deliver your business with results. Yabber is connected to YouTube, so after your videos are ingested they are optionally assigned to each and every page of your website with a simple point-and-click interface, with additional placements on your front entry page. Further, each video is sent to a dedicated video library with its own archive page (this feature gives you full control over your content and effectively creates your own self-hosted video library). Most website guys will give you a pedestrian website destined for a life filled with static mediocrity. Our broker website has over 600 dynamic features that includes around 30 big-ticket video tools (two of which are pictured). There are some 'web guys' that claim their websites convert (you've heard their pitch 100X…
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Note to clients. We've updated the authentication system on your website as a result of some partner discussions last week (that moved the goalposts in a very beneficial direction). Yabber manages multiple groups of contacts, such as clients, partners, introducers, referrers, property groups, and so on, and the new system will update session permissions based on user groups and sub-groups. This update also allows for more effective online courses (the education module will be modified in the next plugin release to cater a new style of course content) We avoided using the default WordPress authentication because of inherit flaws, so our system is more effective for our use case. Login forms may be rendered as forms and popup modals, and content on your website may now be hidden 'inline' requiring a user to authenticate before 'member' content is returned. It's a great system that gives you far more flexibility with your online ambitions. We've also built an Elementor Widget to render the login form or login buttons/text. Pictured is a basic popup modal login on a demo website. More details to follow. View on Instagram
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The former Chiltern of the Bank of Australasia was designed by Anketell Matthew Henderson of Reed & Barnes Architects and constructed in 1877. The building was a fully operational branch of the Bank of Australasia until 1943 when it closed and became a private residence. The Bank building has also been an Italian Restaurant, the Mulberry Tree Tearooms/B&B and The Old Chiltern Bank Teahouse, before reverting back to a private residence in 2018. Chiltern is a town in Victoria, Australia, in the northeast of the state between Wangaratta and Wodonga. Picture of Chiltern taken around 1880 with the old bank the last large building on the left. The colour photograph shows the 'Mulberry Tree' Bed & Breakfast (source: Google), still branding the 'Bank of Australasia' markings. View on Instagram
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Meeting with Terry and Dan from nMB. Always a pleasure hangimg out with these guys. You have to look very hard for people that are more dedicated to their brokers. View on Instagram
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This is a note for clients. We've added a ton of features to the website framework over the last few weeks - pictured is just a few of them. Far from exhaustive, the most recent update includes an autocomplete address form that immediately redirects to a full property page, the same for an emergency search engine, and a post-type based autocomplete website search form. A large number of the updates further supports the property architecture, while others are used to support paid promotion or simply set the funnel on fire Seriously, your competitors don't have a chance. View on Instagram
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I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error - it was seriously impressive. I'm very clear with business owners - the video we shoot won't have much of an impact on anything unless we do something with it, and it's the raw everyday guff that'll create more nested funnel engagement. However, every business *needs* a library of evergreen cornerstone content in order to support about every digital and offline program they might have in place. Is you're doing this sort of thing yourself, please get out of the studio or office and make your location a character in your story. If you're shooting something in Construction Finance, find an early build, and if you're taking about First Home Buyers, shoot from an elevated position in one of those locations that they'll likely recognise. Don't worry about making small errors in your patter as your goal is to demonstrate your expertise and authoritativeness, and the naked unrehearsed nature of these videos will resonates with your audience in ways that rehearsed studio videos cannot and will not…
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During the week I spent a large part of every day running programs for a client in Edmondson Park. The area where I worked is close to the local YBR office, and you'll note from the photo that the office has a fantastic location directly opposite the railway station. It's street-level locations with tons of 'static' and foot traffic (like this one) that led us to develop the 'TV Wall'. Yabber's 'Wall' tool basically plays social media posts as a sideshow, but these guys would be nuts if they didnt invest in a cheap 100" TV and play crafted targeted videos to the hundreds of people that transit the railway station directly opposite, and the hundreds that sit on the bus stop benches, also directly opposite. The Edmondson crowd is one that many work hard at targeting through paid promotion, yet this is the very crowd that passes by this office every single day. I've seen brokerages triple their volume overnight with the sub 2k TV investment. Invest a little more and a second screen can be used to cycle through contact information and display a QR code. Hopefully this post reaches the operator. As a side note, I worked…
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Note to clients. On the back on the Streets API, and as another necessary measure before we introduce the Property Module and website widgets, we've added a single search form on your website that'll search a single Aussie address and then immediately redirect you to a dedicated page with a ton of data specific to that location. The point of this functionality isn't just to add 16-or-so million pages to your website. It can be used to refine and filter property widgets, serve value magnets, and deliver property or broader property reports - all of which is managed in Yabber. The Core Logic style of property data is forthcoming. We've packaged a large amount of this information into the next release of the partner plugin, meaning that you'll significantly elevate the value of your offer by way of tech your partners won't find elsewhere. There's a ton of information we'll share through our FAQ module over the next week or so because the scope of all the new features is seriously significant. We've tested this 'minor' feature over the last couple of weeks with tremendous results. The number of websites users that'll search their own home simply because they can…
Slider Details: Showing a slider in this narrow post isn't ideal because much of the formatting is lost, and various spacing isn't preserved. It's likely we'll have an example on the front page of this website. As we'll introduce shortly, virtually every option in the slider may be customised (including the image shown as the 'featured' image). We looked at including the hashtags in various locations but ended up simply adding them to the end of the description. Note that only the most recent results will show the correct featured image and image icons until a Yabber database update is performed.
Pictured: Two slides showing post from the video archive. Note that we have 'play' icons that launch video modals. The featured image is inherited from the featured image defined as the video category in Yabber.
An option is made available in Elementor (and shortcode) that renders all post images as icons which will launch an image modal. This feature is enabled by default, and it is available for content other than the posts in the social archive.
Before we introduce the simplicity of Elementor, consider the shortcode necessary to render the next slider. Shortcode of [bm_posts_slider post_type="post" meta_margin_top="-12" include_first_image_as_featured="1" slide_speed="6" number="14" items="1" truncate="50" apply_shadow="0"]
returns the following:
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We've had an increasing number of businesses come to us that require a word-for-word privacy, terms, complaints (dispute resolution), and General Disclaimer on their website, and ACL holders are sensibly requiring the sea of websites managed by their credit representatives to be kept up-to-date. Once printed, these disclaimers are usually managed via a non-controlled email that might introduce changes, but very few changes are actually actioned by downline businesses. The net result is a very mild compliance infraction. What I'll do in this article is introduce a very simple method of creating a distribution channel that ensures broker statements (and the credit guide link) are always up-to-date. We have our own module that'll enable brokers to and credit guide reference in Yabber. However, the feature is one that manages individual policies, so the requirement to update the policy - regardless of how easy it might be - is still an action that needs to be performed. If you're a larger group using our systems, Yabber does provide for an update of all websites under your 'control', so this article is entirely irrelevant. First, sharing always up-to-date compliance statements is just the start. Another article introduces how you might , such…
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The single most significant change we've introduced to our website framework in the last few years is the inclusion of full-featured . The module will make its way out of a lengthy Beta sometime soon and find its way into our standard website and Elementor plugins. The Property module is significant and unique in that the effectiveness of rendered widgets are supported by around 30 APIs retuning data of various types. As part of this API architecture, we required the inclusion of an address form field that would automatically populate based on keystrokes. Common with forms that require address validation, the form comes in two varieties: the form that is used within a , and a single form that will redirect the user to a when a property is selected. It's the latter feature that we'll discuss (in brief) in this article. At the time of writing, the functionality we'll describe on this page is available to all clients although we're yet to actively promote the features to those that use our products. The entire module when reviewed out of context, or when evaluated without an understanding of its future purpose, can be a little confusing, but it makes far…
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During the Banking Royal Commission, I participated in an ANU Committee that investigated the viability and role of aggregation in the mortgage market, with findings fed to the commission in order to shape their discussions. Our recommendations weren't published, discussed, or considered. Instead, it was the focus of broker commissions, best interest duty, and the need for trail commissions that dominated commission conversations and media commentary. What the investigation did prove is that the existing aggregation model is vulnerable to massive disruption without a significant operational impact on brokers. In this article we'll speculate on what some of these changes might or should look like and consider the possible impact on the mortgage industry. The mortgage industry is very much a dinosaur. The aggregation model, in particular, is a metaphorical steam-driven swiss-cheese ridden Titanic driving at full-speed towards an iceberg. The difference for us is that the iceberg is in full view. What are we doing about it? We may not know precisely what any change will look like, but we can bet with certainty that the next few years will introduce changes whether we like it or not. This article provides no answers or solutions. One of our core…
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Some time back we had a website with an 'unauthorised' plugin introduce sophisticated Malware into a website that resulted in damage that made its way into other system files. As a result of that breach we introduced additional measures to mitigate the impact of potential intrusions - a necessity given the sensitive nature of any financial asset. Every server can be penetrated in some way, and it's only a matter of time before one finds themselves victims of a malicious actor. We create daily website backups so the restore process is always easy, but the process of tightening server functionality is one that is always ongoing. One of the more recent security measures we introduced makes use of our Abuse API that will simply ban any incoming request that is in any way associated with known, reported, or suspected illegal activity or abuse. The Abuse (Malware) API is updated every hour with hundreds of thousands of records sourced from multiple vendors. If an incoming request matches a suspected source, that request is blocked and a '403 Forbidden' message is returned. This article will details how the Abuse (Malware) API is used. In addition to returning details on IP addresses and…
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There's no easy way to stop spam and scam phone calls. We looked at building a mobile application that'd rely on user data to build a reliable and open freely-available database but the process required garnishing millions of local users... but this process was just unreasonable and outside our areas of focus. The fact that a reliable real-time database of phone numbers likely associated with scams isn't made freely available by the Australian Government through the AMCA is just unacceptable when it'll potentially protect the thousands of Australians that lose hundreds of millions every year as a result of fraud. As part of our everyday phone usage we can generally rely on popular diallers made available from the likes of Google and Samsung to block shonky calls, but this isn't of any use to those of us that build applications that should include a measure of protection against (mainly offshore) malicious scammers. Gaining access to a database that'll protect our customers is hard. Until then, our Phone API is more of a 'Resolution API' than the intended Abuse API... and quite frankly, we're unlikely to pursue the latter anytime soon. Until our API reliably returns scam caller information, the primary…
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We provide a large number of forms via Yabber integration, meaning that lead forms, event forms, referral forms, fact find reports, property forms, and others, may all be quickly created and then included on your website in a number of ways (our supports shortcodes, Elementor drag-and-drop forms, significant automation, form escalation, interest-based rendering, and so on - all designed to support a real marketing funnel). We've recently updated Yabber to support the default Elementor form-building block, so any custom form created in Elementor is now submitted to Yabber, and automation will take effect as if the form were one of our own. This article introduces now the Yabber component of the submissions will improve your workflows. The native Elementor form is quite good, and it has improved enormously since the rather boring early versions. The form supports multiple field types, stepped forms, and post-form actions. Creation of any form of any type takes no more than a few seconds. The standalone Elementor form block has some optional webhooks built in by default, so it can send to select platforms, and the default feature will POST submissions anywhere. By default, and without any modification, any Elementor form you create yourself will…
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LoanOptions.AI are an asset finance company that leverages their technology by making it available to mortgage brokers. Asset finance filter through to LoanOptions, while home loan leads are fed back to brokers. We've had a couple of our own brokers partner with the company so we built a standalone WordPress plugin to quickly enable the feature. We have our own , and we'd argue that it's a better solution for our clients. Our mortgage-focused solution is smaller, faster, and we believe returns more accurate results... but the idea behind LoanOptions is that you're essentially partnering with an asset finance company, so it's a completely different style of feature than the tool we've built (ours will optionally send asset deals to any company - not just a single brokerage). Our AI-engine delivers results based on passing through a classifier engine and policy matrix that filters results based on lender policys, so our filtration mechanism is vastly different to those returned via LoanOptions. If installing the necessary code to make LoanOptions work for us was problematic (and it was, we encountered numerous issues with the code), then brokers may possibly needlessly struggle.... so the WordPress plugin will hopefully mitigate the low level…
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Around March this year we had a client ask to have default page titles and formatting modified on around 70 pages. The request exposed a weakness in the architecture that prevented easy modification of page titles on a large number of pages, and with a recent update to the website framework, we've made modifications to the title module that permits a far greater measure of control over text and stylistic presentation. Titles haven't changed since version 2 of the framework which dates back over 3 years. The early website title blocks were created in a manner that assigned focus into one key area - conversions... and we ignored those subtle stylistic components that improved presentation. Changing the formatting completely would be foolish given their demonstrated performance, so the new titles are presented in an almost identical manner with the exception that we include a few icons for bling, and the title and formatting is optionally altered in Yabber. Not unlike most of our other text elements, the titles themselves may optionally include rate placeholders to return current rate data of any type. First, a look at the former title block. Similar in presentation to around 70 other pages within the…
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We've recently updated the 'Testimonials' website and Yabber module, and the changes are significant enough that they require a reintroduction to the feature. Some like reviews. Others don't. We don't. In the broking world, however, and in the broader finance space in particular, reviews serve a valid purposes, and in a world populated with copious qualities of , it's important to validate your business as one that is real and actually exists. Testimonials and reviews provide social proof and tend to shape the early opinion that borrowers will have of your brand. Many businesses will use a simple plugin for their website that pulls reviews from Google, and that's fine for most brokers. Our system is a little different (and far more advanced) in that we aggregate reviews in Yabber, send them to one or more websites as a dedicated post, and then allow various types of modifications to be made in Yabber to alter the appearance of your website testimonial slider. In addition, we manufacture a mix of testimonial review images for use on . We've made the effort to ensure that Yabber supports the most versatile testimonial module available anywhere, and this article introduces how the updated system…
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A couple of years ago we introduced a that'd return formatted rates within a style of textbox. On the back of a recent request from a client, we've created a new style of featured panel that'll return a similar lender rate textbox that is managed entirely from Yabber. While the former rate panel remains, the new panel is simplistic and arguably more persuasive. This article will introduce the basic feature, the WordPress shortcode, and how to use the Elementor block. For the first example, we'll look at the typical lowest rate that many brokers rightly or wrongly show on their entry page (and this is where the requesting client required the basic rate text). We've in Yabber that includes the type of rate we require and we've defined the . The result of the shortcode returns the following: The basic text-only style shown above is the expected usage. For those that insist on using prominent call-to-action rate text on page entry, this is the general style that should be applied. In the second example we'll use the lowest against a . We've also linked the rate to an internal page. An may be applied the container as shown below. In…
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There are dozens of ways in which you may render lender data on your , and this data includes page-level archives that'll return information in an indiscriminate manner to support your funnel and educate your clients. These archives are supported by various panels and widgets that are used to showcase data of a certain type or from certain lenders. Supplementing existing features, and in preparation for of our website framework, we've introduced a suite of new archive pages that render the lowest rate from all accredited lenders on a specific page. The pages were built into the framework because we could... and necessarily because we should. In the light of operational experience, and on the back of millions of pages views, we can definitely claim that providing lender data in various formats objectively improves page views and conversions, so it stands to reason that providing additional resources will further cement broker expertise and authoritativeness and ultimately converts more website funnel traffic. This article introduces the new lender archive pages in brief. Like it or not, borrowers want access to research material and lender data, and rightly or wrongly, over 93% of all mortgage clients consider the rate to be the…
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In creating the of our , we've had to create various elements that'll support different types of navigation. The first of these tools is the 'Link Block' module, and this article introduces the very basic feature. Similar to the module, the feature simply creates a block of styled links in a block or list. Used by a large number of pending Yabber features, such as '' and '', the links assigned to any single profile may be rendered in a styled menu, standard list, or accordion panel (again, similar to a related reading list). Link block content is updated globally from within Yabber, meaning that any website reference to any link block will update sitewide (or across all your websites) in the same way as other modules, such as . WordPress has its own method of creating nested menus, and it's quite good, and with a little fiddling around it can be used an an alternative to what we're describing. The advantage of our system is that link blocks may be included in managed and supported content, such as that provided via our article system. Our menus are easily maintained without having to mess around with the WordPress backend. To…
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We recently encountered a broker that waited 6-months to have a logo changed on an aggregator-style website. A full 6-months! This gave us reason to dust off the old Platinum logo features, add a little more functionality, and push the tools into a standalone Yabber panel. The result is an additional component in the Website module that provides immediate, conditional, and seasonal control over how your website logos are managed. As far as your leadgen and big-picture marketing efforts are concerned, the website company logo module is a small and somewhat insignificant feature. However, as with all primary assets on your website, we should remain true to the philosophy that underpins our broader marketing efforts, and part of this agility comes from having full, quick, complete, and granular control over primary website assets. The logo system performs three primary function: Update any webiste logo at any time by uploading and sending an image. Define scheduled timeframes where a company logo will automatically swap over to another. Define conditional logos that will show on the basis of resolved borrowing objective and or industry/interest type. This article will introduce how the system functions. The Result The result is as you would expect.…
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The FAQ system we incorporate into our is both 'similar' and fundamentally different to the design of typical websites. The has evolved significantly since it was first introduced, but the FAQ titles were always something that we were always going to come back to 'fixing', so they haven't changed much since the module was first introduced. The 'Statement' modules takes care of this design bottleneck and provides a method of rendering nicely styles titles and general website content in a manner that supports your broader . This article introduces the super-simple 'Statement' (title and description) feature. It needs to be stated that we're not really a web design company. We're a marketing company that provides a website to support your marketing efforts, and we do so in a manner that is superior to other solutions availed to the market.... and our tools are more affordable, scalable, and suitable for any growing business (we provide a website because we were sick of inheriting solutions that simply didn't work the way websites were meant to work). All our website tools are designed to support your organic and promoted marketing funnels... and the Statement block is an attempt to further amplify funnel conversions.…
The example does illustrate how the slider may be used for alternate post types, and at the moment it supports posts from the following post types: instagram and video posts (intended usage), posts, pages, FAQs, resources, and education. Standalone sliders exist for post types such as testimonials. In the above example, we've applied the 'meta' data which shows icons for images associated with each post, but this is an option we've enabled.
Our shortcode editor will make light work of applying this style of 'complex' markup, but until then, Elementor is far easier to use.
Elementor Widget
As with all our primary tools, a drag-and-drop Elementor Widget is made available that'll allow you to place the slider on any post or page. The widget includes customisation options for virtually every aspect of the slider style. Additional options will be added as they're requested.
Pictured: The Elementor Post Widget. Drag and drop the widget onto a post or page, select the post types to show, and the slider will start showing results. A large number of options apply that alter the style and formatting of the rendered slider.
Shortcode is available, but the large number of options introduce a complexity that is best avoided. That said, rendering a default slider with only minor changes takes just a few seconds.
Updates to the Social Archive
In building what was a 'simple' slider, we encountered a 'problem' (and an opportunity). In the past, Yabber would create a social article on your website based on the attributes of the post content... but it wouldn't create tags or categories. However, social posts are based on hashtags, so it only seemed appropriate that we'd assign them to each social post created. The assignment of tags (or, in this case, hashtags) means that all content connected via a hashtag may be navigated independently of other content, thus providing a more usable and engaging customer experience.
Pictured: The social archive on this website showing images associated with the #bankhistory
hashtag. The archive allows a user to experience your social archive as if it were a social network by bouncing around content based on the hashtags associated with the post. This new archive presents some interesting social options we're yet to fully explore.
The framework is now shipped with a social tag archive that is linked to from the tags associated with each post (meaning you're able to browse your own social archive in the same way that you would Twitter or Instagram).
In terms of the slider itself - the primary reason the above changes were made - we now have the capacity to include hashtag links from within each panel, thus giving your website visitors direct access to social, video, and other content that interests them most.
In creating a searchable archive for the social media custom post type, we were required to create a 'hashtag' taxonomy (which is basically an association that connects the hashtag to the post), and we were required to build in a searchable hashtag archive page (or a paginated archive that shows all posts containing a single hashtag). If you're sporting a framework that was delivered anytime before January 23rd, the searchable hashtag archive will not work, and you shouldn't include hashtags in your social slider (or anywhere else) as the tags will link to an invalid page; this restriction only applies to social panels as it's the only location the tags are shown.
For those with an existing website, we'll provide video instructions on how to perform the update yourself (changes were already made on managed client websites). If you're an active social media user, and you're using our social systems, then we'd recommend an update.
Ironically, archived social media posts on your website will almost always have a higher reach than content posted to social media platforms.
Considerations
If you expect to use the slider, consider the following:
- In most cases you will use your post featured image as that which is shown in the social slider. For those cases where you set an unrelated and default featured featured image in Yabber, you may select the first post image
shown in your article as the featured image.
- Video and Social archives are the only two post types that will display 'alternate' content (images for social posts, and a video link for video posts). Other posts types
will show in a generic format. The slider can be used for posts from any archive type, including just those from your blog (supplements an existing default Elementor tool).
- There are a large number of Elementor options
. In most cases you will only select the post type, and alter only those values that are related to your brand. You may select your brand 'global' colour so that any updates in the future will alter the colours to all slider instances. It's expected that we'll build a panel in Yabber to set default or specific styles.
- Linked hashtags in social may be rendered above or below your
post text. The option is defined in Elementor
or with shortcode. We'll tidy up this option in the near future.
The feature is very new so you can expect minor bugs. Please report them as they're found. Please also forward any feature requests and we'll include them in the next plugin update.
Continued Development
One of the features we've considered implementing into the website framework is the history of lenders and banks in Australia. We've built up a significant archive ourselves, and as we post finance history to your social channels via the managed program, and as you post your own content, we can link that content to a 'history' page with more information. It's a little 'outside the box' so we'd appreciate your feedback on this type of feature.
Aggregation & Franchise
While it's yet to be used, Yabber provides for an aggregation or franchise group to include a full library of social content from all brokers on a dedicated or company website, with each post linking back to the original author - this style of social tool may also be suitable for an operation with a larger number of independent brokers. The idea is that we want our social media efforts to be archive and come alive before its buried deep down under thousands of feet of cat pics and dancing babies.
Conclusion
We're often required to explain why a company often perceived as a 'lead generation' company applies so much effort into building industry leading website tools... and the answer is a simple one: your website is required to support a full-stack marketing funnel, so the persuasiveness and value derived from your broader digital experience contributes towards your conversions. Simple.
While the slider is a fantastic tool that elevates the awareness of your social media content, it's the evolution of the social media archive that is probably more significant. Hosting your own social and video material gives you complete ownership of your own content. The searchable hashtag archive makes your website come alive with a complete searchable library of the content shared to social, and the system adds significant SEO value in the process.
Coming Soon: One of the more significant steps we've taken in this whole process was the modification of the backend framework to support a facility that will permit you to post to social media from within your social media archive. In other words, you will create content on your website, and the content and media associated with the post will send to selected social accounts. This tool will supplement the Vista and Instagratify tools, and will arguably be a more efficient mechanism for creating social content.
The last of a slider-style tool that we'll build in the short-term will return selected videos uploaded to YouTube and/or Wistia in a video slider, and the Elementor tool is expected next week.