One of the better things about boring safety videos is that the information resides in your brain for only about as long as is absolutely necessary – usually the duration of the flight. The sterile, factual and life saving information from these demos aren’t wrapped in anything that’ll detract you from the clear, concise and very deliberate safety demonstration.
Those days are gone. We’re not the least bit bothered by the new age of safety-based messages, but only if we never choose to excessively compromise on the safety message for the purpose of entertainment or marketing.
The inflight demonstration is no longer something you watch on board an aircraft. The Internet and people like us (writing about it) continue to ensure that the videos get coverage outside of the aircraft.
You can’t ‘unsee’ Virgin America’s new safety video (I’ve tried). Inspired by a cross between Glee and a piece of cheese, it’s a music video that would make any dairy farmer proud.
The video has had over 13,258,116 views. Ironically, more people had seen the video at the time of publication that had flown with the aircraft in the last 15 months.
The music video was directed by Jon M. Chu and choreographed by Jamal Sims and Christopher Scott. Song and Lyrics by Todrick Hall with the music composed and produced by Jeeve Ducornet. The dancers include Mike Song, Madd Chadd and a number of Virgin America crew.
If you want to be in the next version of the dance, applications can be made via the VX Dance website. You’re also required to upload an Instagram video (with “your freshest moves”) using the #VXsafetydance hashtag.
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