A couple of years ago we introduced a featured rate panel that'd return formatted rates within a style of textbox. On the back of a recent request from a client, we've created a new style of featured panel that'll return a similar lender rate textbox that is managed entirely from Yabber. While the former rate panel remains, the new panel is simplistic and arguably more persuasive. This article will introduce the basic feature, the WordPress shortcode, and how to use the Elementor block.
For the first example, we'll look at the typical lowest rate that many brokers rightly or wrongly show on their entry page (and this is where the requesting client required the basic rate text). We've created a profile in Yabber that includes the type of rate we require and we've defined the applicable style . The result of the shortcode
[bm_featured_rate profile="ef52f9bbf0e5fca721096e2ec7e8d293"] returns the following:
The basic text-only style shown above is the expected usage. For those that insist on using prominent call-to-action rate text on page entry, this is the general style that should be applied.
An optional background image may be applied the container as shown below. In this case we've selected the lowest variable rate made available from Commbank.
The rate may also be 'stacked'. When a stacked rate is selected and a default lender background image is used (or an image you haven't uploaded yourself), we'll default to the 'square' lender logo rather than the wide version. When stacking rates and applying a background, image it make more sense to create your own 'true' square image and upload it via the image panel , as the default image is the same logo we use to render rate data, so it isn't entirely suitable.
Stacked rates might be suitable in a sidebar or similar when making attempts to funnel a user through to the conversion archives (applied to 100% width rather than a defined pixel width as used in the above example).
Our examples were fairly ordinary in terms of presentation, but the styling options allow you to create virtually any design. As mentioned earlier, in most cases you'll simply use the naked rate text.
Yabber Profiles and Styles
A Yabber pairing consists of a profile (the text and rate type, if any), and the style. When creating a profile, you'll be prompted for a rate type and optional borrowing type. You may also assign a specific lender and create an optional link (in our Commbank examples we've linked to the demo Commbank archive).
Pictured: You may select a 'Lowest Rate of Type' or 'Custom Placeholder Text' in the rate select menu. Using the default of 'Lowest Rate of Type' shows a select menu where a range of product types may be selected. By default, the rate returned will be measured against all lenders, although you may select a specific lender from the 'Lender' select menu.
Because Yabber is a multi-website system, you're required to send the profiles to your website in order for them to be made available. When sending, we pair each profile to a style, and send.
Rates are cached for up to two days before replaced with fresh data. The data queried via this endpoint ignores data within 5 basis points of the published rate, so the erroneous and deceptive rates returned via lenders such as Gateway and Judo are ignored.
The Elementor Widget
In the case of most of our rate features, the easiest method of inclusion is via the use of a drag-and-drop Elementor block. In the case of the featured rate, the shortcode is easily applied and doesn't include an array of attributes, so it's probably the preferred method (the linked image shows the 'Review' page which includes the full list of profiles and styles for review and editing).
If building a full page, the Elementor block is available. Search for BM Featured Rate, drag into any post or page, and then select the applicable profile as defined in Yabber.
Pictured: Search Elementor for 'Featured', select the 'BM Featured Rate' block, drag onto your page, and select the applicable profile. The results is immediately rendered and will always remain up-to-date.
The widget is made available in Version 0.9.5 of the 'BeliefMedia Elementor' plugin.
Your client API Key provides full and complete access to the Lender and Comparison API, and this includes various endpoints that'll serve the data in as described in this article. The applicable API documentation should be consulted for those that are interested and have the appropriate training.
Of all the rate-related features, the Featured Rate may be the least significant. For those that choose to provide their clients with the information they'll actually interested in seeing, there's a large number of Rate tools that serves data in various formats.
If you have a specific need, please let us know.
The request for this specific panel came from a client that wished to include it in the primary front page CTA panel. The front page CTA text has always supported lowest rate placeholders, but the Featured Rate panel is more suitable for the requested purpose.
The featured rate is just one more methods to return lender data to your website. Like it or not (and most brokers don't), the information you share in your consumer-facing marketing material should reference rates because that's what your clients want to see. We're often biased towards a rateless world because of the expectation that the data often implies (despite warnings and links to LVR criteria) and because of our underlying and core 'structure-first' messaging. However, the rate should be used as an information magnet to filter a client into a discussion where the compelling nature of your expertise should be enough to course-correct any malformed understanding. We're compelled to speak in a language that our consumer understands, and in a world driven by rate-related information and news headlines, the rate is a shared language that the consumer understands (in fact, over 93% of consumers form their early understanding based on rate), so using interest rate information will objectively improve conversions. Rates aren't your primary message, but they support your broader expertise.
The panel will be updated based on feedback from those that use it.
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