Page 48 – BeliefMedia Digital Marketing

Aviation

The Day We Thought a Qantas A380 Crashed

I received a disturbing phone call from a colleague a few hours ago. He had caught the tail end of a news bulletin suggesting that

November 4, 2010 No Comments

Blog

Jetstar’s Kevin Rudd Advertisement

Australia’s Prime Minister, Kevin Rudd, was dumped on Wednesday night for his deputy, Julia Gillard. Gillard is Australia’s first female and first unmarried Prime Minister.

July 26, 2010 No Comments

Aviation

Aeroflot’s Nude Cabin Crew Calendar

Mother Russia is often heavily scrutinised for its controversial and sexually orientated marketing tactics (at least by our prudish western standards). Russia’s going through one

July 2, 2010 No Comments

Aviation

Avianova Bikini Girl TV Advert

Russia’s number one low cost carrier, Avianova, have created an interesting TV commercial featuring cabin crew scantily dressed in bikinis washing one of their aircraft,

July 1, 2010 No Comments

Aviation

Alaska Airlines Commercial from 1984

This commercial is brilliant. In a historical sense, it demonstrates the paradigm shift in both the airline product and passenger expectations in the airline industry

May 7, 2010 No Comments

Aviation

Branding Braniff International

The brilliant Braniff International (1928-1982) advertising campaign of the late 60s was a broad strategy employed to re-invent the airline and its struggling brand from

March 25, 2010 No Comments

Aviation

The Braniff Airlines Air Strip

The Braniff International (1928-1982) Air Strip television and print advertising was part of a broader campaign that was used to re-invent the airline. Read about

March 25, 2010 No Comments

Aviation

Air New Zealand and the Saverjet Parody

The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline SaverJet.com (website no longer exists). It plays out as

March 24, 2010 No Comments

Aviation

Jetstar and Sunrise: Cash for Comment

When made a so-called exclusive appearance on Australia’s channel 7’s morning show, , it caught the attention of the ABC’s program. The riveting Sunrise “interview”

March 22, 2010 No Comments

Aviation

Air New Zealand’s Cougar Campaign

In the aftermath Air New Zealand’s successful television and print campaign, they have launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010

March 21, 2010 No Comments

Aviation

Ryanair and EasyJet on the Advertising Battlefield

Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t

March 19, 2010 No Comments

Aviation

The Day United Airlines Twitter Was Hijacked

There are a number of risks associated with using third party applications to manage online relationships with customers. We discussed the recently, but that one

March 17, 2010 No Comments