The Saverjet viral video campaign is orientated around the operations of the budget (and fictitious) airline SaverJet.com (website no longer exists). It plays out as
When made a so-called exclusive appearance on Australia’s channel 7’s morning show, , it caught the attention of the ABC’s program. The riveting Sunrise “interview”
In the aftermath Air New Zealand’s successful television and print campaign, they have launched a viral-ready Cougar Pride advertisement through December 2009 and January 2010
Who doesn’t love an airline bitch-fight? The difference between European airlines and what we generally see in the Asia-Pacific arena is that the Europeans don’t
There are a number of risks associated with using third party applications to manage online relationships with customers. We discussed the recently, but that one
On February 14th, Kevin Smith was boarded onto a flight only to be disembarked shortly afterwards because staff felt that that they couldn’t justify carrying
I was just making my way through an old terabyte hard drive trying to make sense of my madness when I came across this brilliant
South African Low Cost Carrier have recently released a unique livery on one of its new Boeing 737-800s (registration ZS-ZWP), entitled “Flying 101”. Various sections
Every now and again there’s a print advertisement in the airline world that makes you question the intent of the marketing company. The following is
There’s an old and very well-known marketing adage that says that a satisfied customer will tell three people about their positive experience, while an unhappy
John Mayer tweeted his adverse experience onboard a Qantas A380 flight yesterday and demonstrated the real time damage a from can cause an airline. Mayer
What does any airline marketing department do that’s just created a bunch of insulting and confrontational advertisements for a range of their destinations? The option