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How to Create an Internal or External Link on Your Website

Linking from one page to another is a bread and butter website feature, but the standard method of linking is static and prone to failure, so we've introduced our own 'dynamic' method of internal and external linking that mitigates the weakness in links that are created in the standard WordPress editor. Our method is optional but highly encouraged. As described shortly, our method will automatically apply titles and other SEO necessities (such as Google Tags), and it will cause a redirection through Yabber so each interaction is fully tracked to the user level. As a funnel imperative, we may optionally apply marketing triggers on the link.

The WordPress WYDIWYG Editor: WordPress makes adding links easy, so what we're describing does add a little more complexity than the standard linking options, but it's also infinitely more powerful. The notion that we'd have important links on a website that are not tracked is somewhat ludicrous - particularly if that user is engaging in a promoted or higher-yield organic funnel.

Partner Plugin: The linking method described on this page is identical to the method used on the Partner Plugin.

This FAQ is a significant part of the linking architecture, but it's also the most important as it'll show you how to link from one page to another.

  Creating an Internal Link

Creating an internal website link is relatively simple. The shortcode [link url="13609"]as follows[/link] will return a link as follows. The link in this case will take us to our website home page, and the ID of 13609 is the ID associated with that page.

Linking in this manner performs the following functions (at a minimum):

  • The fully qualified destination URL is resolved then converted into a tracked Yabber link.
  • A tooltip will be applied with the destination page name.
  • If enabled, Google Tag code is attached for tracking in Google Analytics.
  • Various attributes may alter the appearance of link characteristics, and a shor.tt link may optionally be applied (not recommended).
  • The link is optimised for SEO purposes.

The created link carries a large amount of information and will redirect though Yabber before being redirected back to your destination page. Yabber will crunch all the data up in a number of ways, but in taking a big-picture snapshot of the primary Yabber actions, it will try and resolve then record user interest or borrowing objective, and it will record a large amount of statistical data.

You may link to an unpublished article. The link will show that the article is pending, and it will become active when the linked article is published. This is particularly useful as a means of maintaining an essential SEO-optimised internal link architecture.

A large number of attributes are available that'll alter tooltip styles, link colours etc., but we'll refrain from sharing these details until they're integrated into Yabber. the one attribute worth considering is the optional title tag.

  Creating an External Link

External links are not currently recorded in Yabber (although a pending update will change this). The primary difference between the internal and external link is that the shortcode requires the full external URL, and an optional favicon will be applied after the link (this is the favicon associated with the destination website). In creating a link to the RBA website, we'd build it as follows: [link url="https://www.rba.gov.au"]RBA Website[/link], with a result of RBA Website .

In the case of the external link, hovering over the link returns the resolved title of the destination page.

  Copying Link Shortcodes

While you may simply copy the destination page ID and build a shortcode manually, it's often easier to copy the whole thing. The entire shortcode is shown alongside each post in the WordPress dashboard, and a link in the WYSIWYG content editor will also return a list of all shortcodes.

Website Dashboard Links

  Pictured: While you may simply copy the destination page ID and build a shortcode manually, it's often easier to copy the whole thing. The entire shortcode is shown alongside each post in the WordPress dashboard.

The BM Shortcodes panel above your standard post editor will launch a modal where all data is available. At the time of writing we're in the process of migrating this feature from the Platinum module over to the standard website framework.

BM Editor Link Shortcodes

  Pictured: The BM Shortcodes panel above your standard post editor will launch a modal where all data is available. At the time of writing we're in the process of migrating this feature from the Platinum module over to the standard website framework.

  Statistics and Triggers

All real-time link statistics  are accessible by following the 'Pie Graph' icon in the 'Website' module. Triggers applied to internal links are created via the Trigger Module (deidentified data from a client website is shown in the linked image).

Linking to Images: While there a large number of link shortcodes, it's worth reading "How to Link to an Image Modal in a Post or Page with Shortcode[/link" - the link is created in the same method described above with the exception that the referenced ID is an image ID.

  SEO Link Architecture

Links are an important indicator for page context and importance for Search Engines. Each link assigns value to the page it's link to, so popular cornerstone content should intentionally be linked to with appropriate authority. SEO is outside the scope of this FAQ, but it's important to reference the SEO modules in order to understand the importance of internal linking methodology. Note that the shortcode we've created supports this SEO imperative.

Linking SEO

  Pictured: Yabber includes a large number of graphs within the SEO 'Structure' module in order to visually indicate how your links are structured, and what sort of story we're telling to search engines on each page. The module includes over a dozen tools and is all introduced in the applicable SEO modules.

The tools you have access to far exceed the capabilities of the products your competitors are using, so use them cleverly to enhance your SEO visibility.

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  Related Linking FAQs

Related Linking FAQs. Includes 'Series' blocks.

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  Related FAQs

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