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advertising

Some More Illegal Ads

The non-compliant madness continues. Of all the broker ads on Facebook that currently display rates, over 92% aren’t compliant. Just crazy.

August 31, 2025
ai

The AI Broker

About 2.5 years ago we talked about and demoed an AI system that had the potential to replace a broker. It’s taken us until now to create software that essentially replaces *everything* you do. We first talked about it a month ago in a YT video (that nobody watched), and since Dom returned from the US on his speaking tour

August 27, 2025
beliefmedia

USB Drive Scam

There was a time in my life where I’d keep those USB drives that were sent to me to by snail mail. I’d delete whatever was on them and put them aside, and more often than not I’d eventually use them. Even today – while not entirely practical – the cost of sending a small drive is less than $1,

August 26, 2025
beliefmedia

The Free Business Finance Website Facebook Plugin

A couple of days ago a business broker posted his advertising returns online. While they were satisfactory for a DIY effort, they were very pedestrian in nature. In this climate, any nonconforming (and related) business finance should return an absolute *minimum *of 15:1, and any promotion that returns less than 10:1 simply shouldn’t run. What surprised me from the above

August 25, 2025
beliefmedia

The APA Building, Elizabeth Street, Melbourne, c1900

The APA (Australian) Building, 49 Elizabeth Street, on the corner of Flinders Lane in Melbourne, Victoria, c1900. The APA Building was a skyscraper in Melbourne, Victoria, Australia; at 12 storeys and 53m to the tip of its corner spire, it became the Australia’s tallest commercial building at the time of its completion in mid 1890 (and remained so for decades).

August 25, 2025
bankhistory

Advertising for the Sixth War Loan on the Commonwealth Bank Head Office, Sydney, 17 April 1918

Advertising for the Sixth War Loan on the Commonwealth Bank Head Office, Sydney, 17 April 1918, RBA Archives, PN-001623. The Commonwealth Bank of Australia was only two years old when the First World War broke out in 1914. Despite being in its infancy as an institution, the Bank readily took on the challenges and responsibilities of providing financial support to

August 24, 2025
beliefmedia

IP Core AU

I got an email from ‘IP Core AU’ a short time back. It’s one of millions of similar sites that use pressure tactics, but thought it’d be worth talking about this one simply so they’re shown in Search. First, they’re fake, and John Gray – a well-known digital lawyer – has nothing to do with them. Let’s look at just

August 23, 2025
beliefmedia

Matrix Duplicate Content API

The fuel that feeds Search Engines is content that fulfils Google’s expectation of Expertise, Experience, Authoritativeness, and Trust (abbreviated by Google as EEAT), and this can only only be achieved by producing original and relevant material that keeps users engaged. It’s not rocket science. We’ve borrowed Google’s EEAT attributes as part of our own ‘Magic Lantern’ model and expanded it

August 22, 2025
beliefmedia

The Mortgage Comparison Engine and API

All websites delivered as part of our current promotion will receive a standalone comparison engine website. There’s a 1-week delivery on the broker website, but the comparison engine will come next month. Call or text me on 0400 777 300. Our website with supporting digital/social via our Yabber marketing system is the bee’s knees, and it’ll cost you less than

August 22, 2025
beliefmedia

Photos API

More brokers have asked me about the ‘Photos API’ in the last few weeks than the last few years, so I’ve dusted off notepad to code in some updates, and I’ll publish something on our website this week to make the feature more widely known. The tool is integrated with a number of (primarily mobile) tools, and the idea is

August 20, 2025
beliefmedia

Matrix

If you have a broker website, we’ve probably crawled it, indexed it, and measured it for performance against every other broker website in the country. We measure each of your pages against every other, and weigh pages against rankings in major search engines. It’s likely we know far more about your digital performance than you do. What I’ve just described

August 20, 2025
beliefmedia

Duplicate Content

In the pursuit of digital visibility, content remains the cornerstone of SEO. But not all content is created equal, and not all content is valued the same. The linked article talks about duplicate content issues in the finance industry, the lack of attribution or citing elements, and the disregard for the canonical URL – the last defence against having your

August 19, 2025
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