Today’s Shad is the day comes from leadgen charlatans. There’s a certain stupidity in buying (or selling) ‘500+’ leads. However, we’ll do one better: well send your 5000 leads a month or we’ll give your a million dollars (seriously). The point is this: generating leads is a piece of cake. Converting them is where the challenge lies. Would you rather
People actually pay for this BS. These ads literally came up within 30-seconds of each other (there’s probably a ton more). The ads are ‘probably’ a mix of leadgen and purchased products – at this point I’ve lost the motivation to check. They’re all trash. All pictired ads are identical. In each case, the ad and backend ‘features’ could be
Shad of the Day, 15th April 2023. Today’s Shit Ad comes to us from the leadgen crooks behind AussieCompares. Lies, deception, non-compliance, massive breaches of every piece of governing legislation (including Privacy Act 1988), illegal baiting, operating unlicensed, failure to disclose etc. The list must goes on and on. Stop buying leads. Treat your customer first and best interest obligations
Shad of the Day, 13th April 2022. More of the same illegal, misleading, non-compliant, and baiting advertising. A shameful thought to think there are brokers supporting this abhorrent practice. Forcing the irrelevant questions (associated with a completely unknown and unlicensed entity), delivering a ‘You Qualify’ message, and hiding fake results (on the back of the ‘promise’ of results) behind a
Shad of the Day, 8th April 2023. More non-compliant leadgen nonsense. Consumers deserve better. This clown has followed our previous advice and adjusted his creative and messaging, but he’s still lying to consumers, and he’s still engaging in false advertising. Honest brokers should be disgusted these charlatans are allowed to continue selling their dodgy leads. To ask personal questions that
Shad of the Day, 4th April 2023. There’s a word for those that hide results behind a paywall of any kind (including email) when the results of the fake ‘qualification’ clearly excludes me from any finance: Baiting. It’s illegal and has to stop. Despite the fact that ‘qualification’ objectively decreases the quality of mortgage candidate making contract with you, it’s
Shad of the Day, 3rd April 2023. We expect more from MLB – they’re an organisation that is trying to grow, and they’re actively recruiting brokers into their network. In the past, their advertising has been downright illegal, and it remained unchecked by their aggregator and management for a long time. They’ve recently taken on our advice and removed their
Shad of the Day, 24th February 2023. It seems every day there’s a new leadgen page that pops up on Facebook. It’s the same unethical, non-compliant, and illegal baiting BS that has to end. It’s the same stupid form that serves no purpose other than allow leadgen crooks to assign a higher price to what the form ‘resolves’ to be
Shad of the Day, 6th February 2023. We looked at this experience in the past, although a former client of theirs had a customer make a formal complaint, so it’s worth revisiting. Created by a mob called ‘MakesCents’ (EMBR Group), the subscription funnel breaks a few big-ticket laws that will land your in a world of hurt. Of course, it’s
Shad of the Day, 2nd February 2023. This ad comes to us by way of a fake brokerage run by a low-preforming group by the name of Rowdy Digital. Limited panels shown, but enough info is presented to indicate I wouldn’t qualify for a Blockbuster card (assuming the ‘quiz’ was served for a purpose other than charging more for leads).
Advertising compliance isn’t hard. Here’s another advert that wouldn’t withstand the legal scrutiny of ASIC is they actually had the resources do scrutinise it. RG 234.47 The more that a qualification is required to balance the information contained in the headline claim, the more prominently placed the qualification should be. The headline claim must not itself be misleading. RG 234.51
