I was giving a Melbourne couple a demo of our broker website framework yesterday and went down the ‘Resources’ rabbit hole. It was a mistake. Hidden in nested back pages, I’ll usually only talk about property pages and reports (every street and property in Australia on your website – an amazing tool that has the capacity to convert like crazy).
During my airline pilot days back in 2013, I was on an overnight in Bali and got a little bored. I created an automotive website plugin for WordPress and uploaded it to the WP plugin library (the very first and entirely ordinary version is pictured with some altered vehicles). In 2014 I created a premium version because a national dealership
Digital is more important today than ever before, yet most brokers don’t support their operation with the right tools and tech. Introducing a funnel-focused ‘converting’ website that’ll build your business, provide customer and client portals, provide genuine leadgen entry points on each of the hundreds of pages, and fuel organic growth, will cost less than a small deal… and it
For all past, present, and future clients, we’re running a revised webinar series starting the end of this month (focusing on paid promotion). The only major change to our former program is that we’ve added a session on using our email, SMS, and forms system. The way it works is simple. We’ll send you a pre-recorded one-hour webinar so you
I get really frustrated with poor, broken, ineffectual, or illegal Facebook advertising. In order to course-correct the industry, I’ve done it for free since February. In addition, we’ve given brokers our free ‘Funnels’ plugin with forms, landing pages, calendar integration, and a ton of tools. The net result last month was around 700m of mortgage volume. Get in touch and
The non-compliant madness continues. Of all the broker ads on Facebook that currently display rates, over 92% aren’t compliant. Just crazy.
There was a time in my life where I’d keep those USB drives that were sent to me to by snail mail. I’d delete whatever was on them and put them aside, and more often than not I’d eventually use them. Even today – while not entirely practical – the cost of sending a small drive is less than $1,
A couple of days ago a business broker posted his advertising returns online. While they were satisfactory for a DIY effort, they were very pedestrian in nature. In this climate, any nonconforming (and related) business finance should return an absolute *minimum *of 15:1, and any promotion that returns less than 10:1 simply shouldn’t run. What surprised me from the above
I got an email from ‘IP Core AU’ a short time back. It’s one of millions of similar sites that use pressure tactics, but thought it’d be worth talking about this one simply so they’re shown in Search. First, they’re fake, and John Gray – a well-known digital lawyer – has nothing to do with them. Let’s look at just
All websites delivered as part of our current promotion will receive a standalone comparison engine website. There’s a 1-week delivery on the broker website, but the comparison engine will come next month. Call or text me on 0400 777 300. Our website with supporting digital/social via our Yabber marketing system is the bee’s knees, and it’ll cost you less than
More brokers have asked me about the ‘Photos API’ in the last few weeks than the last few years, so I’ve dusted off notepad to code in some updates, and I’ll publish something on our website this week to make the feature more widely known. The tool is integrated with a number of (primarily mobile) tools, and the idea is
If you have a broker website, we’ve probably crawled it, indexed it, and measured it for performance against every other broker website in the country. We measure each of your pages against every other, and weigh pages against rankings in major search engines. It’s likely we know far more about your digital performance than you do. What I’ve just described
