Every page on your website is a ‘type’ of landing page that attracts an audience from multiple sources – I say it *all* the time. Traffic comes from social, search, referrals, partners, and a ton of other locations, so while each page has a focused purpose, the end objective remains the same – a conversion. That conversion won’t come if
Spent some time shooting some video today with Andrew and one of Sydney’s top property sales agents. We talked about all things construction and building contracts. There are still boneheads in the industry that’ll tell you this isn’t necessary.
We uploaded videos to a client YouTube channel yesterday, and with a single block of just four hours with us the channel is now full of content and looks fantastic. We’ll chop up the primary video to create a further 100 snippets or so that will eventually find their way onto social channels. Having video on a YouTube channel is
I spent just four hours with a WA broker yesterday, and he shot what might be a record 30+ videos in that short time. Take after take was fluent, inspired, and without error – it was seriously impressive. I’m very clear with business owners – the video we shoot won’t have much of an impact on anything unless we do
I’m going to show your a method that’ll explode your mid-funnel conversions – promoted or organic. We often forget that a funnel isn’t an opportunity to talk ‘at’ a funnel participant, but rather an opportunity to talk *with* a user. Those that just send emails (which is typical) are talking to a void… so the idea is to identify borrowing
I suggest all my clients use video as part of their content creation program. Simply put, it’s an essential component of your marketing plan. Facebook and organic funnels, for example, are up to 5X more effective with an education video program… yet as I’ve shown in the past, many will expose clients to a quiz or similar rather than feed
Yabber Tip: Your website includes around 80 or so FAQ pages by default, and not unlike any post or page, video objectively increases conversions and engagement. To add a video to the top of any FAQ page, select the ‘Videos’ panel within Yabber’s FAQ module, select a website, video, FAQ page, and then send. Your website is updated immediately. Remember,
Note to clients: We’ve updated the relatively new Video Slider to include custom playlists created in Yabber (the same system is used to create ‘Related Posts’ panels). The facility to include YT Playlists into the slider is forthcoming.
Note to clients. The next plugin update is devoted purely to small bug fixes and enhancements. One of those updates is a fix to the custom Wistia video thumbnail. The Wistia block is the only integrated Elementor Wistia block on the planet, and it seamlessly integrates with Yabber. A reminder that any ‘known’ client (a client that has had an
We’ve just pushed the ‘BM YouTube’ Elementor Block into the Yabber plugin. The block makes adding single videos, YouTube playlists (including all uploads), custom playlists, and Yabber playlists, a point-and-click experience. The ‘Yabber Playlists’ are those lists created for the accordion-style ‘Related Videos’, meaning you can define custom playlists in Yabber. The system populates all video, playlists, channels, and other
Note to clients. We’ve created a new drag-and-drop Elementor YouTube widget. It’ll be made available tomorrow. Unlike similar tools, the widget is conditional, meaning that you’re only ever shown applicable fields, and because your website is linked to Yabber, you’ll select videos, playlists, custom playlists, and other data directly, without ever entering a URL or ID. It’s very cool. All
Note to clients. New website feature: Video Website Slider. Rendered with shortcode or Elementor, the slider returns your most recent YouTube and/or Wistia videos as sliding panels, or you may select your own videos or playlist. Because your entire digital experience is integrated, your videos are registered to your website, so there’s no caveman copying and pasting. Virtually every aspect
