Think back to the introduction of the Australian Government's Home Builder program (supplementing two already-existing programs). How quickly did your business respond to market demand and implement appropriate marketing material on your website, as part of your email programs, and in off-site advertising? Clever marketing practitioners recognised that "if you're not first, your last", and quickly had their teams build the necessary material for dissemination within just a couple of days (those in our managed program saw their campaigns change shape in a few hours). The result on our end (as a result of a fast agile response) was over 100 advertising leads making their way into various funnels every single hour at a fraction of the average cost.Those brokerages, aggregators, and franchises that were able to quickly and easily respond to market demand were able to take full advantage of the fluid market.
The Agile environment " as opposed to the Waterfall methodology once used by the software industry and inherited almost by default by marketing developers " is focused on quickly deploying, assessing, and improving, essentially becoming an endless loop of improvement.
The important takeaway from this rant is that every finance business needs to have a framework in place that facilitates internal and external collaboration, and a mechanism to have material built and deployed in a short time. The advantage of Yabber is that it introduces an Agile framework that enables you to respond to opportunities without any of the hard work.
