I shared a BSB website example the other day and talked briefly about why it existed, and how a conversion facility was necessary. The broker in question didn't have a sound conversion funnel in place, so I built one with her.
The net result of up to 280 cold views each hour? Four new bookings in a single day, which is more than acceptable for completely cold traffic. Again, the traffic was completely cold, so they were directed to her site for reasons other than home loans.
I genuinely hate seeing brokers throw a budget into bad leads before they've optimised their website. Most business owners have no idea of the traffic that bounces elsewhere because their experience was underwhelming.
