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Example Interest Rates: Home Loan Variable: 1.99% (2.01%*) • Home Loan Fixed: 2.74% (2.41%*) • Fixed: 2.74% (2.41%*) • Variable: 1.99% (2.01%*) • Investment IO: 2.2% (2.86%*) • Investment PI: 1.94% (2.9%*)

California Milk Processor Board’s ‘Got Milk?’ Campaign, 1993 · SOCIAL ARCHIVE ·

California Milk Processor Board’s ‘Got Milk?’ Campaign, 1993

California Milk Processor Board's 'Got Milk?' Campaign, 1993. Thanks to the California Milk Processor Board's "Got Milk?" campaign, milk sales in California rose 7% in just one year. The impact ran across state borders, and to this day,you still can't escape the millions of "Got [Fill-in-the-Blank]?" parodies.

The advert didn't target people who weren't drinking milk, necessarily = it instead focused on the consumers who already were.

It's not always about attracting a new audience to use your product or services. Sometimes it's about getting your existing audience to appreciate and use your product more often.

Turn your audience and customers into advocates.

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California Milk Processor Board's 'Got M

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California Milk Processor Board's 'Got M

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