Australia's Leading Digital Marketing Experts. T. 1300 235 433  |  Aggregation Enquires Welcome

Example Interest Rates: Home Loan Variable: 2.87% (2.9%*) • Home Loan Fixed: 3.74% (3.48%*) • Fixed: 2.48% (2.94%*) • Variable: 2.84% (3.44%*) • Investment IO: 2.3% (3.76%*) • Investment PI: 2.04% (3.8%*)

Clairol’s “Does She or Doesn’t She?” Campaign, 1957 · SOCIAL ARCHIVE ·

Clairol’s “Does She or Doesn’t She?” Campaign, 1957

The first time Clairol asked 'Does She or Doesn't She?' in 1957, the answer was 1 to 15... as in only 1 in 15 people were using artificial hair color. Just 11 years later, the answer was 1 of 2. The ad was apparently so successful that some states stopped requiring women to denote hair color on their driver's license.

Clairol did the opposite of what most marketers would do: They didn't want every woman on the street running around saying they were using their product. They wanted women to understand that their product was so good that people wouldn't be able to tell if they were using it or not.

Simply conveying how and why your product works is enough for consumers. Showing becomes more effective than telling.

Instagram Image

The first time Clairol asked 'Does She o

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  AUS Eastern Standard Time (Connecticut)

  Want to have a chat?
 

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment