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Example Interest Rates: Home Loan Variable: 1.99% (2.01%*) • Home Loan Fixed: 2.74% (2.41%*) • Fixed: 2.74% (2.41%*) • Variable: 1.99% (2.01%*) • Investment IO: 2.2% (2.86%*) • Investment PI: 1.94% (2.9%*)

Conditional Panels on Your Website Front Page · SOCIAL ARCHIVE ·

Conditional Panels on Your Website Front Page

Pictured are the typical and generic elements required on the entry page to any website. The seven primary conditional marketing assets tend to cover the entire page. The biggest difference between your website and the product your competitors believe works is that those pictures panels will change shape based on identified browsing habits of any specific user. It's a simple conditional model but is highly effective when used correctly.

Specific panels may be forced by way of a defined entry URL.

Unlike the interest-based conditional changes to just the front page panels, the option to completely swap out your front page returns an entirely new front page to a single user. This might be suitable when you're sending traffic from an email campaign to the medical professional, or to a group of known first home buyers. The idea is that the entry URL forces an entirely new and relevant experience.

If everything we've just described sounds complicated it is only because it's a new concept, but it's also one that'll have a significant impact on the quality of your customers' funnel experience.

Until you have a website that is actually designed to attract, engage, and convert, you will not realise the potential or organic traffic, and you certainly won't realise the potential of a real marketing funnel. See our website for more details.

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Pictured are the typical and generic ele

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