RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.63% (6.88%*) • Investment PI: 5.49% (6.32%*)

Don’t Buy Leads

We have a presentation in NZ this week where we're introducing a 'new' way of marketing to a growing franchise. We needed an image to represent brokers that purchased leads. As for the vending machine image, we obviously don't think brokers are "stupid"... but it's a good comic (brokers that buy leads are simply deceived by fraudsters).

Paying any company over $180 a lead is just utterly ridiculous, particularly when you're able to return a much higher-quality quality mortgage candidate via a fully-owned digital solution for just a couple of dollars. The system we provide clients is more powerful, more compliant, fully owned by you, and yours forever. In fact, with the last dozen brokers we've inherited from leadgen crooks we've generally seen them multiply their ROI by around 50X. That's an extraordinary number.

Pay-per lead charlatans don't add any value to your business whatsover, and the 'funnel' experience they're subjected to is completely contrary to any customer-first or best-interest obligation that wraps itself around your operation. If the same level of transparency and legislative framework that brokers are familiar was applied to the digital market we would see most lead-generation businesses go broke overnight (with many of them ending up in prison).

We've inherited high triple-digit brokers from 'pay-per-lead' companies and in every single case these brokers have not had a single digital asset assigned to them that they could use to further their marketing efforts, and in virtually all cases the business has lost money and a ton of time (it's easy to get traffic and leads, and conversions as low as 3% on paid leads means you'll barely cover costs, and it wastes inordinate amounts of time).

Instagram Image

Instagram Image

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  AUS Eastern Standard Time (Virginia)

  Want to have a chat?
 

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment