Australia's Leading Digital Marketing Experts. T. 1300 235 433  |  Aggregation Enquires Welcome

Example Interest Rates: Home Loan Variable: 2.87% (2.9%*) • Home Loan Fixed: 3.74% (3.48%*) • Fixed: 2.48% (2.94%*) • Variable: 2.84% (3.44%*) • Investment IO: 2.3% (3.76%*) • Investment PI: 2.04% (3.8%*)

Funnel Conditional Content · SOCIAL ARCHIVE ·

Funnel Conditional Content

Actioned via your website, email marketing, forms, and other marketing assets, 'Conditional Content' is a defining feature of Yabber that has the capacity to literally explode the effectiveness of your marketing efforts. The advanced tools are used to manage the funnel after the initial subscription on a landing page, or any page of your website. What the conditional features essential do is change the shape of the customer marketing journey based on a known or resolved 'interest type'.

As you might be able to tell, the feature is advanced and usually isn't employed when creating your first few custom campaigns, but it's often applied in Solis campaigns (automatically created by Yabber).

By resolving relevance any website page (primarily your front page) can change shape, or we can swap out the front page entirely via Yabber's 'Switch' module. When one of the primary funnel objectives is orientated around "what comes next", the relevance drives this nested experience and *will* return more conversions.

A commonly used feature is form or simple panel escalation. What escalation does is show another form in a sequence once a user has interacted with the first. This becomes particularly important when the offer on your landing page (if used) is also shown on other pages, since the funnel will drive a user back to your website experience.

We are the only company in the finance space to provide advanced conditional features (and one of the very few in Australia), and the only company to fully integrate your website with your funnel and periphery experience - something we've determined to be ridiculously essential in the funnel. When you consider the array of Yabber features you might start to appreciate why we get a little frustrated with the low-performing products peddled to the market.

Keep in mind that your 'forever' 130+ page website, packed with hundreds of features, is still priced lower than a pedestrian 10-page site.

More information is available on our website.

Instagram Image

Actioned via your website, email marketi

Instagram Image

Actioned via your website, email marketi

Instagram Image

Actioned via your website, email marketi

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  AUS Eastern Standard Time (Connecticut)

  Want to have a chat?
 

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment