The data returned via Yabber is designed to do one thing: optimise your marketing efforts. Unless you understand how your marketing is performing there's no scientific way of improving upon your efforts... so we build the most advanced statistical framework in the industry. The totality of returned data is all fed into our marketing AI which is used to support automated funnel features.
There's one metric that matters more than anything else: your ROI, or return on investment. In order to optimise on our return it is vital to have an understanding of how all the moving parts of your marketing efforts contribute towards this outcome, and Yabber provides all the necessary facilities to resolve this understanding.
We can categorically state that no other industry solution provides the same level of insight as Belief. In fact, we provide more than 500X the level of statistical reporting than our closest competitor because we're the *only* digital company in the space to provide a fully integrated marketing framework. It's this understanding that (in part) allows us to craft lead campaigns that are often up to 40X more effective than the pedestrian solutions floating around the market.
In analysing each and every lead conversion we're able to identify the pathways that contributed towards an Opportunity, and more important, we're able to identify what works. This isn't just a solution that applies to Facebook or Google advertising - it applies across all your assets with your website providing an anchor against which all outcomes are measured.
Our understanding of data is one of the many reasons we're able to provide thr highest-performing lead generation solution in the industry. ... #beliefmedia #linkedincompany #marketingfunnel #yabber #digitalmarketing #marketing [title: Integrated Data Is Essential In Optimising Marketing Campaigns]