What I've just described is part of the 'Matrix API' that measures 'The Financial Web' - a full and complete index of all broker websites and advertising (the latter supported by the 'Insights API'). Armed with a definitive and virtually complete understanding of the broker digital landscape, we're better positioned to support our SEO clients, and we're more informed with everyday decision-making. In terms of our own broker website framework, it arms us with the necessary and unbiased confirmation to make the objective and definitive claim that our broker website performs better than others.
What becomes clear through Matrix is that real insight comes from context. A single data point is inert; dozens start to form a shape, and only when paired against hundreds of thousands of others does it become meaningfully actionable. This is the central premise of the Matrix project: to allow businesses to remove the guesswork and operate with clarity.
In a space where every agency is claiming SEO superiority, and where aggregators sell their vanilla sites on the basis of performance, it's no longer good enough to rely on anecdotal evidence or vague impressions of performance. The Financial Web as mapped by Matrix compels better decision-making, finer targeting, and more efficient content creation. Data is the standard against which all marketing efforts are measured.
The good news? Since so few industry businesses apply the necessary effort into their digital, it's easier for you to do well. We have clients that see triple-digit organic leads every month and they operate unimpeded by competitors since so few have the presence to actually be considered competitors.
Want a website that works? Call me. 0400 777 300.
https://www.beliefmedia.com.au/financial-web-matrix
