We've borrowed Google's EEAT attributes as part of our own 'Magic Lantern' model and expanded it as Expertise, Experience, Education, Entertainment, and Authoritativeness (EEEEAT, or E+AT), and these are the broad components that underpin our funnel-based 'escalation of commitment' architecture that delivers consumer 'Trust'. Compromising any attribute works in the same way with Google as it does your users... and duplicate blog content is near the top of the list.
If all you publish is duplicate content, Google and other Search engines will easily recognise the lack of any expertise or authoritativeness in your content and ultimately resolve that you either can't be trusted, or that your website (and you) is not worthy of ranking with authority.
Search success isn't earned by chance - it's engineered through careful content strategy, technical compliance, and a respect for the mechanisms that underpin how search engines evaluate authority and trust. The prevalence of duplicate content across the 'Financial Web', often unknowingly published through well-meaning article services, poses a significant risk to long-term SEO viability. If your business is relying on duplicated content - whether sourced from a service, aggregator, or some syndicated feed - you're not just stalling growth. You're actively sabotaging your visibility.
The linked article talks about article services (including our own), and we look at a couple of Matrix endpoints that'll find duplicates or close copies of your content.
Not discussed in the article, the 'originality' endpoint ranks *every* website in the industry based on uniqueness.
https://www.beliefmedia.com.au/matrix-duplicates-ai-plagiarism
