RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
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Example Interest Rates: Home Loan Variable: 5.69% (5.89%*) • Home Loan Fixed: 5.39% (5.84%*) • Fixed: 5.39% (5.84%*) • Variable: 5.69% (5.89%*) • Investment IO: 5.69% (6.19%*) • Investment PI: 5.55% (6.02%*)

New FB Campaign Returning $6.20 Leads

This is a reasonable example of what the leadgen charlatans don't want you to see. There's a $20 budget assigned to a video ad, and after a few days of its initial run it's already returning $6.20 leads. Given that it's a first print, the split and improvements will likely drive the cost to around $3 (CPC still isn't where it should be, PCR is still quite low, CPM is still high etc).

We did everything on this ad that leadgen crooks avoid. We included full comparison disclaimers, full licensing details, and basic LVR information - all on an ad without rates. The ad is clean, professional, and presents honestly.

The pictured example certainly isn't the highest-performing ad our brokers are running, but it's a strong start to a targeted campaign that'll return at least a few leads a day with *very* high conversions.

I still can't wrap my head around why brokers pay for leads when this campaign took me minutes. Don't believe a word any of these crooks tell you - it's all a lie... and you'll be contributing to the illegal ad-rot and decay of industry confidence.

Please keep in mind that FB represents a small percentage of our leadgen architecture, but it's a language that most brokers understand.

Don't buy leads. Stop the finspam.

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