He sent us the pictured screenshot to show this month's search success, and had the local bottle shop deliver (another) case of beer.
Why did his search traffic convert so high? He understands that every page on a website is a type of landing page that must have clearly structured conversion objectives. More importantly, he introduced a clear content strategy. Simple.
We're continuing to deliver around 10 Facebook-based conversations every week to this business... but it's his organic success, and what he does with that new business, that'll be why he evolves into one of Australia's highest-volume brokerages.