I expect to record a video or two tonight for YT and our Facebook groups, so keep an eye out to see this module in action. I'll keep this brief.
Why have over 20 front pages? There's a long answer and a short answer - I'll opt for the short one.
First, your website is conditional, so it responds to user interest, resolved borrowing objective, and behaviour, so we're able to swap a front page (or one of hundreds of other assets) over for another. Relevance and attention are a key funnel commodity, and a dynamic and personalised web experience is part of a funnel-centric digital two-way conversation. The pathway a user takes on your website should be preordained - also known as 'Choice Architecture'.
The subject of a video I hope to very quickly record tonight demonstrates the above nicely. For example, a form on a 'nursing' landing page tells us a lot... and we can 'generally' assume that the user is a nurse, so we switch out *their* front page to one that positions us in a way that supports our claim. Other parts of your website change shape but that's best left for another time.
What I've described above is the basis for a funnel, and if you're not using this simple method you need to rethink your strategy. Given that the method has such a seriously significant impact on conversions, you'd be nuts not to use it.
Via a dedicated entry URL (via subdomain or simple slug), you can force a front page for specific groups. This allows you to position yourself in certain ways without multiple websites (although a sensible and ethical satellite network has advantages).
There's just so, so much to be said about the tremendous impact this method has on your conversions. I'll be demonstrating via a few videos over the next day so make sure you're in one of our Facebook groups.
