Hidden in nested back pages, I'll usually only talk about property pages and reports (every street and property in Australia on your website - an amazing tool that has the capacity to convert like crazy). Whenever I discuss other high-level but lower-tiered funnel-peripheral features I tend to lose and confuse my audience very quickly.
"Isn't it too much?"
"Won't people get confused?"
I've heard it all.
The Resource search tools wouldn't be there if they didn't work. To avoid the discussion I usually just skip ahead. In short, you're providing facilities for borrowers to research the areas that they're buying... and they keep coming back for more. Those using our Property tools will showcase geographic information in a more dynamic way.
First, what's pictured isn't an exhaustive list of search features, but they are all sources that are part of our Property API (used for website property listings). They're included for a hundred reasons, but most importantly, they support your organic and promoted funnels (our website details how and why). Their inclusion on your site is just one of reasons our website coverts in higher numbers, and why our promoted programs are more effective than others.
What's pictured results in well over 100-million pages on your website. This translates to over 100-million (well hidden) potential entry points, forms, videos, and pathway opportunities.
Digital can be completely transformative if done right.
