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Shad of the Day, 12th October 2021

Today's Shad (Shit Ad) comes to us via a fake brokerage, 'Rock My Mortgage'. As a lead generation service by Revvitalise, they purport to provide a financial service (against the law) and provide an awful customer experience.

As a client you won't get a call if you don't meet their flawed qualification criteria.

The non-compliant rate (promoted without a comparison rate or other mandated details) is not available to all brokers on their books - it's simply used to bait leads only to be delivered to a broker that has no access to the product.

As you can tell from the comments, clients don't like it when you provide a fake address on your fake finance website... and others will see past the deceptive fluff, while others are irritated because the form they submit (with the promise of results) returns nothing (in fact, the form seems to return a generic $100'000 savings promise regardless of details provided) .

We've addressed the marketing provided by this mob in the past. They use fake testimonials and other promotion that is blatantly non-compliant and, in most cases, illegal.

We've inherited brokers from this mob that had no idea how their expensive leads were generated.

Wild West and illegal marketing has to end.

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