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Example Interest Rates: Home Loan Variable: 1.99% (2.01%*) • Home Loan Fixed: 2.74% (2.41%*) • Fixed: 2.74% (2.41%*) • Variable: 1.99% (2.01%*) • Investment IO: 2.2% (2.86%*) • Investment PI: 1.94% (2.9%*)

Shad of the Day, 24rh June, 2022 · SOCIAL ARCHIVE ·

Shad of the Day, 24rh June, 2022

Shad (Shit Ad) of the Day, 24th June, 2022. We copied 12 non-compliant and deceptive adverts today - this was my favourite.

Advertising a rate without a comparison is a mistake that invites serious compliance issues into a business (seriously, it's Finance Marketing 101). However, advertising a rate that was current as of March (when we're days away from a July rate rise, having had two since the advert was published) is inexcusable (ASIC allow for 7 days for changes to be made)

This ad is typical garbage that's followed up with a ridiculous low-performing customer experience. It's little wonder the pay-per-lead crowd deliver a pathetic 3% conversion.

Please stop buying leads when you can multiply your results by 50X and delivery higher-quality candidates.

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Shad (Shit Ad) of the Day, 24th June, 20

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