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Shad of the Day, 24th November 2023 – AMPAD

I haven't posted a Shad for a while because I found myself on repeat. All the leadgen crooks use the same illegal and blatantly non-compliant tactics, and those brokers that buy leads don't seem to care, so it was a futile exercise after the first 1000 examples.

However, this advert is a clear standout for one very blonde reason.

First, I answered all questions in the most limiting ways but still got 'qualified' (there's even a big 'Check Your Approval' button on their fake broker website). Typical leadgen nonsense.

What I find interesting is the sexualisation of home loans. I'm pretty sure they asked their models to wear clothing that conclusively proved that they were in fact girls.

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