A home loan client lands on your ad, fullows it to a landing page, and is then turned away because they're not a 'Home Owner`. What about first home buyers, rentvesters, or investors? What it they're looking for alternate finance?
The purpose of the top-of-funnel is to ingest as many into the experience as possible. These clowns not only introduce a business-debilitating quiz into the equation, they also turn away willing clients.
This is the crap brokers are throwing money at to support their business. Just crazy.
Later today we'll introduce our fact-find experience that is more powerful than *any* competing experience made available to the industry.