RBA Cash Rate: 4.35% · 1AUD = 0.67 USD · Inflation: 4.1%  
Leading Digital Marketing Experts | 1300 235 433 | Aggregation Enquires Welcome | Book Appointment
Example Interest Rates: Home Loan Variable: 5.20% (5.24%*) • Home Loan Fixed: 5.48% (6.24%*) • Fixed: 5.48% (6.24%*) • Variable: 5.20% (5.24%*) • Investment IO: 5.74% (6.40%*) • Investment PI: 5.49% (6.32%*)

Shad of the Day, 28th May 2023 – Logic Partners

Like a lot of brokers, the experience delivered to LP by their digital representation isn't just less effective than our free product, it's also non-compliant for a number of reasons (with the standout attribute being the deliberate dishonesty introduced into the subscription funnel).

While there's a few big-ticket infractions, it's the indiscriminate 'You Qualify' style of message at the end of an unnecessary business-debilitating quiz that bothers me the most, and it's the one very deliberate action that'll attract the attention of the watchdog. In this case, the ad copy states that they'll "tell you instantly" if they can help (a lie). The experience is typical.

Lies, deliberate deception, false advertising, baiting, and honeypot traps have absolutely no place in the industry. Dishonesty shouldn't be avoided *just* because it's illegal (and ethically wrong), it's also because the consumer deserves a real and honest application of BID. Your first interaction with a client shouldn't be predicated on a deliberate lie.

We submitted 'fringe' details via this service twice and didn't get a response. We don't post broker-owned ads when we're able to talk to and correct businesses on their wayward ways.

The industry deserves better. Brokers deserve better, and customers absolutely deserve better.

To combat the decay of industry standards, we'll be releasing a product shortly that'll ensure brokers have no excuses.

Stop the finspam.

Instagram Image
Instagram Image
Instagram Image

Download our 650-page guide on Finance Marketing. We'll show you exactly how we generate Billions in volume for our clients.

  E. Australia Standard Time [ UTC+10, Default ] [ CHECK TO CHANGE ]

  Want to have a chat?

Share this page

Share on Facebook
Share on Twitter
Share on Linkdin
Share on Pinterest

Leave a comment