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Shad of the Day, 30th May 2023

Generally speaking, we don't like calling out brokers, but in some cases, we have to question the motives of the marketing group supporting them... and this is no exception.

First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a fetish on the adult OF website, so it looks like the marketing group simply searched for an image (without licencing) and - for some bizarre reason - chose to edit that image but leave the logo. Unless they're appealing to the narrow portion of borrowers that have a foot fetish, it's probably not a good look.

The 'Breaking News' on the image tickles the ASIC line that states any promotion shouldn't resemble a news story/headline, and the text (used by many, many others) tends to create an escalated importance to the very 'generic' information. It's probably a "possibly non-compliant" attribute of the ad (commonly used, it's usually best to avoid the tactic).

There's two types of long-form copy: good and bad... and the latter group is usually categorised by the old squeeze-page style of hard-sell emotive dribble. In this case, the obligatory UVP and clearly defined promise were overlooked (they provide $695 if they can't get you a better deal, yet this wasn't mentioned in the copy. In terms of the messaging, the cash guarantee might have been a good place to start).

There's a few references to the "74k Savings", but they don't qualify that 'quantitative' statement (as required by ASIC and legislation) detailing how the figure was determined. What if I have 75k remaining on my mortgage?

I don't like that the phone number is forced. Either a borrower will provide a phone number or they won't, and the latter group will provide a fake if you force that requirement on them.

I do like the download. However, it's a short PDF and doesn't tell me anything I couldn't find with a simple Google search. If you disappoint with your lead magnet you'll only alienate your funnel participant.

Not the worst ad we saw today. The OF logo made it the funniest.

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