First, why on Earth is the broker using an image with the OnlyFans logo? The image is available as stock, and it was obviously used at some point to promote a fetish on the adult OF website, so it looks like the marketing group simply searched for an image (without licencing) and - for some bizarre reason - chose to edit that image but leave the logo. Unless they're appealing to the narrow portion of borrowers that have a foot fetish, it's probably not a good look.
The 'Breaking News' on the image tickles the ASIC line that states any promotion shouldn't resemble a news story/headline, and the text (used by many, many others) tends to create an escalated importance to the very 'generic' information. It's probably a "possibly non-compliant" attribute of the ad (commonly used, it's usually best to avoid the tactic).
There's two types of long-form copy: good and bad... and the latter group is usually categorised by the old squeeze-page style of hard-sell emotive dribble. In this case, the obligatory UVP and clearly defined promise were overlooked (they provide $695 if they can't get you a better deal, yet this wasn't mentioned in the copy. In terms of the messaging, the cash guarantee might have been a good place to start).
There's a few references to the "74k Savings", but they don't qualify that 'quantitative' statement (as required by ASIC and legislation) detailing how the figure was determined. What if I have 75k remaining on my mortgage?
I don't like that the phone number is forced. Either a borrower will provide a phone number or they won't, and the latter group will provide a fake if you force that requirement on them.
I do like the download. However, it's a short PDF and doesn't tell me anything I couldn't find with a simple Google search. If you disappoint with your lead magnet you'll only alienate your funnel participant.
Not the worst ad we saw today. The OF logo made it the funniest.
